News and articles
Summer innovations by Gösser
Date: 2009-07-01 08:00:00
A beer sampling was held by Heineken Hungária on 20. May to present the latest innovations by Gösser including Gösser NaturZitrone. The event was held in Columbus Pub, one of...
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A rain of awards for Soproni
Date: 2009-07-01 08:00:00
Soproni, Soproni Szűz, Soproni Fekete Démon and Soproni Kinizsi received gold medals while Soproni 1895 received a grand gold medal at the Monde Selection competition on 1. June. Soproni Szűz...
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Women’s hygiene market stable at over HUF 13 billion
Date: 2009-07-01 08:00:00
Sales of women’s hygiene products exceeded HUF 13.5 billion in the May 2008-April 2009 period. Sales have remained stable. Pantyliners are the biggest segment in the category, accounting for 48...
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Durex Play O
Date: 2009-07-01 08:00:00
The unique ingredients of the water based gel provide an even more intense experience for ladies....
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In 2nd place: Coca-Cola loyalty promotion 2008 – Playing with points on the Coke we site
Date: 2009-07-01 08:00:00
The loyalty campaign of Coca-Cola HBC Magyarország Kft. focused on teenagers and young adults was conducted between 3. March- 31. December 2008. All caps used on 0.5 litre bottles of...
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Price riddle
Date: 2009-07-01 08:00:00
Farmers always seem to have problems. This year, it’s the draught, which is estimated to have caused a loss of one hundred billion forints so far. According to irrigation experts,...
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New reclosable packaging by Cryovac
Date: 2009-07-01 08:00:00
A reclosable foil of medium gas sealing capacity has been developed by Cryovac. The Cryovac® EOR211 represents a more convenient and efficient solution for medium size food manufacturers. It is...
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Food related crime on the agenda of KRIMINALEXPO IT-SEC
Date: 2009-07-01 08:00:00
The KRIMINALEXPO IT-SEC conference and exhibition was held for the 17th time on 5-7. May. Countering the threat posed by forged food and pharmaceutical labels was one of the priority...
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Summer intimacy
Date: 2009-07-01 08:00:00
Women’s hygiene products and condoms are usually placed side by side on shelves. Both categories are characterised by constant innovation and challenge to taboos. According to Szilvia Cserepes from SCA...
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Joya Tofu natúr és füstölt
Date: 2009-07-01 08:00:00
A vegetal source of protein. It has been popular in Oriental societies for several millennia....
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2nd place: Kinder Uticélozz! promotion – Only points of the compass fixed, your destination is your choice!
Date: 2009-07-01 08:00:00
The simultaneous communication of all units of the four Kinder snacks (Kinder Bueno, Kinder Maxi Chocolate, Kinder Country and Kinder Delice) had been the first multibrand campaign in their history....
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Herz Salami under liquidation
Date: 2009-07-01 08:00:00
A court ruling ordering the liquidation of Herz Szalámigyár Zrt. has come into effect. János Jámbor, owner of the majority shareholders, Formont Kft. and Aventa 96 Kft. is negotiating with...
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New collections by Herbal Essences
Date: 2009-07-01 08:00:00
A press conference was held by Procter & Gamble on 10. June to present the expanded Herbal Essences collections. The five new collections will be available from 1.july....
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Arcandor in a mess
Date: 2009-07-01 08:00:00
Arcandor the owner of Karstadt which is one of Germany’s oldest chain of stores asked for bankruptcy protection. Prior to this, the German Government rejected Karstadt’s request for a 440...
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E-invoicing gradually adopted by modern retail
Date: 2009-07-01 08:00:00
According to estimates, electronic invoices have the potential to save EUR 5 for seller and EUR 20 for buyer on average in comparison with paper invoices. It is no wonder...
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SZOBI 0,5 l gyümölcsszörpök (málna, fekete ribiszke, meggy, jaffa, muskotályos szőlő)
Date: 2009-07-01 08:00:00
The famous traditional SZOBI 0.5l fruit syrup product range is to be relaunched on the basis of the original recipe in well known packaging....
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2nd place: STR8 consumer promotion – Masculinity that you don’t have to prove!
Date: 2009-07-01 08:00:00
The STR promotion organised by Trade 90 member of Sarantis Group and conducted between 23. May-7. July, was targeted at men in the 18-49 age group. Objectives included boosting brand...
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Toffifee-circus on children’s day
Date: 2009-07-01 08:00:00
Toffifee joined the events organised for children’s day for the first time this year. A real circus was brought to Városliget by Toffifee with clowns, jugglers and magicians. A coupon...
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Growth by SPAR group
Date: 2009-07-01 08:00:00
Revenues of the Spar group were up by 6.3 percent in 2008, reaching EUR 27 billion. Consolidated revenues of the Hungarian SPAR chain were up by 31.5 percent in 2008,...
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Jászszentlászló team winning Nutrikid Olimpics
Date: 2009-07-01 08:00:00
The team of the Szent László primary school from Jásszentlászló has won the Nestlé Nutrikid Olimpia competition. One out of seven Hungarian primary schools participated in the competition held in...
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New co-chairperson for ECR Magyarország
Date: 2009-07-01 08:00:00
Katalin Ránky, managing director of L’Oréal Magyarország Kft. was elected the new co-chairperson of ECR Magyarország at the members meeting held on 15. May....
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Sága Falni jó! termékcsalád
Date: 2009-07-01 08:00:00
New products have been added to the well known and popular Falni jó! product line....
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The trend is unconventionality
Date: 2009-07-01 08:00:00
Another meeting has been held by the Trade Marketing Club recently, dedicated to the topic of “ Extreme solutions in trade marketing”. Erika Pintér, managing director of Trend Budapest spoke...
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Guinness record with Loctite
Date: 2009-07-01 08:00:00
The Guinness World Record for the heaviest vehicle lifted using glue has been broken by Henkel. It has taken only 9 drops of Loctite Super Attack to lift the two...
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It is good to work for Wrigley Hungária
Date: 2009-07-01 08:00:00
Wrigley Hungária Kft. finished in 7th place in the Best Employer to Work for survey conducted by The Wall Street Journal Europe in the CEE region in 2008–2009. The survey...
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Asda in Scotland
Date: 2009-07-01 08:00:00
UK retailer, Asda, has announced plans to expand within Scotland, investing over €300 million the next three years. It currently has 47 food stores, and will open a new “eco...
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Good decisions with the right software
Date: 2009-07-01 08:00:00
Business IT systems which had formerly been the privilege of large companies have become accessible to SME-s as well, with the IT sector increasingly focusing on this segment of the...
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Dove Supreme Bársony Szépség Testápoló és Krémszappan
Date: 2009-07-01 08:00:00
It provides the soft sensation of velour with its especially rich moisturising ingredients....
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Crisis also an opportunity
Date: 2009-07-01 08:00:00
A professional forum was held by Karrier és Stílus Tanácsadó Kft on 20. May, under the tittle “Boost sales-meet your objectives”. Eszter Melisek from Nielsen spoke about market trends in...
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Two new flavours in the Cappy product line
Date: 2009-07-01 08:00:00
A pear flavour with 33 percent fruit content and a 100 percent orange flavour without flesh has been added to the 1 litre size Cappy product line, bringing the total...
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