News and articles

Prices are not the weapons used in the fight for consumers in the grill market

Apart from the general decline in consumption and the colder summer, the expanding selection of marinades and grill brines pose a further threat to the market of grill products. On...

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Chance or risk?

On 12. May, a conference was held by manufacturers of dairy products under the title “Chance or risk?” to discuss possible answers to the problems presented by the economic crisis....

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Change in VAT to have little effect on inflation

According to a study by KOPINT-TÁRKI Konjunktúra Kutató Zrt. and Agrár Európa Tanácsadó Kft., food inflation is expected to be significantly lower in 2009 than a year ago owing to...

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(HU) Flora

„Love your heart throughout your life because this is what drives you” – we want to encourage and inspire consumers to pay attention to cardiac health and also to adopt...

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Five candles

Following the disappearance of borders five years ago, the flood of imported food came as a shock to the local food industry. Today, imported products account for nearly 30 percent...

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Record revenues for Ringier-group

The Ringier group produced 5.3 percent growth in 2008, with revenues totalling CHF 1,536 million. Digital media accounting for 8.5 percent of total revenues achieved especially dynamic growth. Ringier Magyarország...

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Market expanding in terms of both value and quantity

Annual sales of spices, red paprika and flavourings exceeded HUF 18 billion in the April 2008-March 2009 period. Growth was 11 percent in terms of value and 2 percent in...

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Foresighted companies invest in development even in times of crisis

It is quite surprising to see that SME-s have reduced their spending on material handling equipment less substantially than large enterprises. Regarding spending on warehousing software, the situation has not...

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More shoppers from the 50-65 age group in modern chains

According to the Nielsen ShopperTrends survey, an increasing proportion of 50-65 year olds visit modern stores, while the loyalty of this group towards traditional stores has diminished. While in 2007,...

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Győri Édes keksz

It is made for the first time in Hungary, from 100 percent natural ingredients, without artificial additives, so that families can enjoy the well known sweet flavours. New brand value...

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Stores opening

Tesco, Tököl Open: 25 March Chain: Tesco Store space: 1000 m2 SKU: 20 000 Spar, Balassagyarmat Open: 30 April Chain: Spar Store space: 688* m2 SKU: 6000 Spar, Érd Open:...

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New sales director for POS Media

Nikolett Neff, former in-store sales manager was appointed sales director of POS Media Hungary in March. She has been working for POS media since June 2004. Her tasks will include...

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Green spices bringing diversity into Hungarian cuisine

Diversity in the use of spices is growing but this does not mean the end of red paprika. In fact it is still producing growth in spite of a substantial...

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Magyar Posta Logisztika expanding its portfolio

Magyar Posta Logisztika (MPL) has been the leader in the Hungarian domestic CEP market for years, with a market share of nearly 30 percent in 2008. According to László Bereczki,...

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One eye laughing, the other eye weeping

According to experts from PriceWaterhouseCoopers Kft, some players in the FMCG sector might be able to reclaim VAT, while the burden on enterprises employing several hundred people could be reduced...

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SIÓ

The new campaign of SIÓ focuses on all the small parts, which make our life a whole, just like SIÓ itself. „All these mean, I am at home. Our World....

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Pawing Man, Crying Man and the rest

The digital campaign conducted by Heineken to promote responsible alcohol consumption under the title “Know the signs” in 2008 was a success. Five archeotypes representing the most typical forms of...

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Regional differences in growth

Rates of growth for sales of leading food categories in the April 2008-March 2009 period. Notes: 1. Sales of the 90 categories monitored by Nielsen showed average growth of 6...

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(HU) Több fűszerkeveréket vásárolnak

Sorry, this entry is only available in HU....

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Let’s start again!

As a drastic reduction has occurred in sources of financing available for companies since last autumn, a number of financing products subsidies by the government have been introduced to bring...

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Ideal co-operation between manufactures and agencies V. – You don’t have to believe everything (part 2.)

This time, we are going to discuss certain aspects of merchandising activities in some detail, like equipment, supervision, remuneration. As we cannot expect merchandisers to send us an SMS at...

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Awards for last year’s best promotions

So far, no answer existed to the question of what was or what is going to be the best promotional campaign of the year in the FMCG sector. This is...

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BAT Hungary turning green

The efforts made by British American Tobacco Hungary in this year’s Green Office Competition were recognised by the “best work environment” title awarded by KÖVET Egyesület. The objective of this...

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Hungarian salami under the protection of Brussels

Budapest winter salami marketed under the Herz brand name in Hungary was granted protection by the competent EU commission in April. This decision has already generated new sales for the...

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Concentration decreasing in sales of ice tea

Retail sales of ice tea were up by 3 percent in the April 2008-March 2009 period, exceeding HUF 14 billion, while sales in terms of quantity were down by 4...

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As offered by Budapest Bank

We have asked Budapest Bank whether they see any interest by companies from the FMCG sector in government subsidised financing. UMFORG financing is only available to manufacturing enterprises and even...

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Apenta Limonádé No.1

The deservedly popular Apenta Limonádé is to get a face lift....

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Bronze Pöttyös Warehouse Raktár (FrieslandCampina) – No need for luck, IT ALL DEPENDS ON YOU!

In the dynamic campaign conducted by Pöttyös Túró Rudi in the spring of 2008, the Pöttyös packaging turned into a currency buying over 80 kinds of crazy gifts supplied by...

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Pál Dárdai and Arany Ászok supporting amateur football

The 100th sponsorship package has been handed over by Arany Ászok Fociklub to Budapest Micro Club in the presence of Pál Dárdai, the popular midfielder of Hertha BSC. Nearly 1...

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Stainless donations this year as well

Magyar Máltai Szeretetszolgálat and Vanish are to continue their campaingn to collect clothing this year as well. 8 tonnes of clothing was collected last year and cleaned in a laundry...

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