News and articles
HL Display buying Display Team
Date: 2007-03-28 08:00:00
The market leader in POS marketing communication tools, HL Display of Sweden has bought the Finnish company, Display Team....
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Diverse trends, constant growth
Date: 2007-03-28 08:00:00
Retail sales of household detergents are expanding constantly and amount to nearly HUF 20 billion annually. The rate of growth is different for various segments. The segment of washing agents...
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How does lunch get on our tables?
Date: 2007-03-28 08:00:00
Logistic trends are similar even among the smallest restaurants to those observed in commerce or vehicle manufacturing: global purchasing, just-in-time deliveries, minimum level of stocks. Supplying the needs of a...
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Contrasts under the Caribbean sun
Date: 2007-03-28 08:00:00
Guadeloupe is an island in the Caribbean sea with an area of 1700 square kilometres and a population of 420 thousand. It is not a well known holiday destination for...
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Thinking about the future together
Date: 2007-03-28 08:00:00
The dm retail chain joined the European movement for sustainable cleanness with its Denk mit product. The fact that sustainable growth has been taken into consideration during the development and...
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Cafeteria becoming more popular
Date: 2007-03-28 08:00:00
A growing number of companies are using the cafeteria system, which allows them to save money and provide more benefits for employees. As a result of growing taxes, many companies...
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Chain-specific demand for detergents
Date: 2007-03-28 08:00:00
Innovations in detergents are driven by a wide range of factors from the methods of cleaning to trends in kitchen equipment. The fact that the market share of modern products...
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The masculine beverage
Date: 2007-03-28 08:00:00
Beer is a masculine beverage, according to data for the second half of 2006 from GfK Hungária and Szonda Ipsos PMX. One out of two people above the age of...
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Win, place, show
Date: 2007-03-28 08:00:00
The success of business plans for the year largely depend on the outcome of annual negotiations. All key account, sales, marketing managers and even general directors face a high level...
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Signal White System Naturals
Date: 2007-03-28 08:00:00
Natural active ingredient for a gradual whitening effect Agency: PHD Hungary Kft. Customer: Unilever Magyarország Kft. Product: Signal White System Naturals fogkrém Apperance: RTLklub, TV2, Film+, AXN, Viasat Period: 8...
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Long term commitment
Date: 2007-03-28 08:00:00
Retail chains are visited by József Gráf, the Minister of Agriculture. He was able to check personally in the Budaörs Metro store that Metro offers quality products for its customers....
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ProWein with 18 Hungarian companies
Date: 2007-03-28 08:00:00
ProWein wine and alcoholic beverage exhibition was held for the 14th time in Dusseldorf between 18 and 20 March. This event has become the most important wine exhibition in Germany...
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A change in attitude for manufacturers is needed as well
Date: 2007-03-28 08:00:00
Hungarian consumers are enthusiastic buyers of pharmaceuticals and OTC products. If OTC products will be purchased during general shopping, the basket value will and profits generated in trade will also...
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Gulyás has plans for HoReCa
Date: 2007-03-28 08:00:00
Gulyás Nagykereskedelmi Kft. – as a wholesale business – was established in 1990. In the beginning, they had paper products, later turned to tobacco and sweets and finally ended up...
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Record profit for Metro
Date: 2007-03-28 08:00:00
Metro Cash & Carry achieved record sales and profit within the Metro Group last year. Sales grew by 6,5 per cent to EUR 29,9 billion, while EBIT rose by 9,7...
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Interspar opened in Diósd
Date: 2007-03-28 08:00:00
Spar Magyarország Kft. opened a new hyper market in Diósd, on 22. March. Diósd Interspar is the 27th hyper market and the 192nd store of the Spar chain in Hungary....
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IMIGe for your health
Date: 2007-03-28 08:00:00
Pharmaceutical products can now be bought outside pharmacies as well. Communication of OTC products outside pharmacies has been with us for a while. An example of this is the IMIGe...
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Special wine offer for Easter from Interfruct Kft!
Date: 2007-03-28 08:00:00
Over 400 Hungarian and nearly 50 imported wines are available in the Interfruct Kft. stores. In addition to quality wines at favourable prices, we also have prestige wines from internationally...
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FINDUS Special Selection Brokkoli&Karfiol
Date: 2007-03-28 08:00:00
FINDUS Special Selection Brokkoli&Karfiol, Brokkoli&Bébirépa Bébirépa&Ceruzabab are the results of the latest product development project which marks the start of distribution for the first two-component vegetable mixes in the domestic...
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Success depends on early acceptors
Date: 2007-03-28 08:00:00
Introducing new products is risky, costly, but unavoidable. Though product development and introduction cost tens of millions, over 80 per cent of new products fail within three years. The surviving...
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Chio-peaks
Date: 2007-03-28 08:00:00
2006 brought record net revenues for Chio-Wolf Magyarország Kft : HUF 12,1 billion which is 5 per cent more than a year before. This result is made even more remarkable...
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12 petrol stations selling OTC products
Date: 2007-03-28 08:00:00
Sales of OTC products in petrol stations have begun successfully. Consumers are looking for pain killers, fever reducers and anti-cold products. Sales are strongest during the weekends. The provisions of...
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Old clients come first with Bortársaság
Date: 2007-03-28 08:00:00
The philosophy of the Bortársaság (Wine Association) might seem strange at first glance: market conquest is of secondary importance to them. They regard maximum satisfaction of their existing clients as...
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Soproni 1895
Date: 2007-03-28 08:00:00
Soproni 1895 represents premium quality among Hungarian lager beers with its elegant appearance and 5,3% alcohol content. Its special aroma comes from using premium quality, spiced and noble saazer hop....
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Sió: the fruit of 30 years
Date: 2007-03-28 08:00:00
Sió has come a long way in the past 30 years to become the market leader. In 1977 there were no marketing and markets research people to survey consumer needs...
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Change in ownership of Mecsek Füszért
Date: 2007-03-28 08:00:00
Nyírzem ZRt. has acquired a majority share in Mecsek Füszért. Following the acquisition, the two companies will operate 225 stores with a retail turnover of almost HUF 25 billion, while...
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