News and articles

(HU) Magyar-görög üzleti fórum

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Iglo prize game

Iglo succeeded in activating 300 thousand consumers with its SMS prize game during the last four months of 2006. During the promotional campaign, with a Peugeot 207 as first prize,...

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Question:

GVH has approved the Code of Conduct for retailers with significant market power at the end of 2006. Question for György Vámos, General Secretary of the National Trade Association: what...

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Lekkerland: wholesale, logistics, service

Lekkerland provides a full scope of services for the Hungarian convenience market, using numerous channels. Lekkerland has 1600 clients in Hungary, including petrol stations, industrial kitchens, retail outlets. Their assortment...

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Looking behind the figures

Hyper markets took a high share – 38 per cent – from the overall sales of household chemical products last year. This percentage is 29 for food sales which means...

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Kylie Minogue

Darling is a flowery, oriental fragrance for women with the sensuality, talent and uniqueness of Kylie Minogue....

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Mission, a view of the future, strategy, tactics

According to Csíkné dr. Kovács Klára, managing director of the company organising the conference, the economic situation is catastrophic. Though present facts are not very promising, but if we know...

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LLP becoming an Infor partner

LLP Group has become an official partner of Infor, the third largest business software supplier in the world. LLP Group is the official regional distributor of SunSystems, the business and...

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Answer:

A new feature of the law is regulation of excessive market power, namely the power of big retail chains. This allows complaints to be filed with the GVH, if suppliers...

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Aiming for 500 again

Scania ended an excellent year in 2006. Revenues, income and cash-flow reached an all time record. Registered orders were 44 per cent up compared to the previous year. Production capacity...

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Consumer and retailer trends

GfK Hungária examines the competition between sales channels in its “Kereskedelmi Analízisek 2006” study. Last year brought expansion for modern sales channels again. According to the comprehensive analysis by GfK,...

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Pierre Cardin Revelation Energy

Pierre Cardin Revelation Energy with a fresh, spicy and woody fragrance is the limited edition version of Revelation for men....

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Bio-boom at BioFach

A potential for growth is seen by markets players for bio foods primarily in large stores. An expanding selection of goods was represented at the BioFach exhibition held in Nurnberg....

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Törleys and art

A joint exhibition by two members of the Törley family has opened in Budafok. The paintings of Magdolna Piukovics and the sculptures of her daughter, R. Mária Törley are displayed...

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True hit

According to the Retail Index of Nielsen, the market position of chocolate bars shows spectacular improvement. Retail sales grew by 14 per cent in terms of value and 11 per...

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New warehouse

DHL Express Magyarország Kft. will establish a 3 hectare logistic centre in Budapest with an investment of HUF 4,5 billion. It will be completed in August or September 2007. A...

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No compromise!

GfK also examined the strategies of retail chains which reflect changing consumer attitudes. While in previous years, consumers accepted the compromise of low price for low quality, today they expect...

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AXE Boost, Anti-hangover and Shock shower gel

The body spray version of the highly successful AXE Boost, Anti-hangover and Shock shower gel is here to guarantee you success with the girls. . (In addition to new products,...

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Instant food in the focus

The presentation centre of Sealed Air Cryovac near Paris hosted the Packforum® international seminar in November, last year. The event with over 80 participants from 20 countries focused on the...

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Optimism

Originally, I wanted to write down a few thoughts about brand building and its strategic role, in connection with the 30 year success story of SIÓ, but I have changed...

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IMIGe getting stronger internationally

IMIGe with Czech, Hungarian, Slovakian and Polish offices and Sales Activation Solutions (SAS) Lts. have established a new holding under the name POS Media Group. IMIGe used to be owned...

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Structure intact during growth

The “price wave” generated by chocolate imports of recent years has not succeeded in changing the structure of the market or weakening the positions of strong brands. The dumping of...

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BILK changing its loading machinery

BILK Kombiterminál Zrt. began to change its fleet of mobile loading machinery last year. They purchase two new machines for HUF 300 million. They also made improvements in the software...

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On top of the wave of inflation

Consumer prices rose at peak rate in the first months of the year. According to a KSH survey, the average increase in consumer prices was 1,2 per cent in February,...

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Miss Sixty

The new fragrance for ladies will convey the brand values represented by Miss Sixty clothing: unique, sexy, provocative, innovative. It is not simply an exciting composition, but a statement about...

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Something wrong with cheap ham

Good ham is Hungarian and branded. In short, this is the advice given by the Association of Hungarian Meat Industry before Easter. This also applies to other types of meat...

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