News and articles

Broccoli-sprouts against cancer?

Eating 70 grammes of baby broccoli on a daily basis for two months may protect against a common stomach bug that is linked to gastritis, ulcers and even stomach cancer,...

Read more

Chocolate-producers are selling more during the Easter-season

Retail-chains have increased by 14 percent within February 2008 and January 2009 which means a 70 billion HUF increase. Seasonal Easter-candies are being sold in great numbers: over 967 tons,...

Read more

Győri Keksz Ltd. moving to the industrial park of Győr

Győri Keksz Ltd. is changing its location by moving to the industrial park of Győr, the constructions of the new building started on Tuesday. The company has brought a 10...

Read more

Tesco, CBA and Coop are the most successful

Tesco, CBA and Coop have ended up on the top of Nielsen's 2008 list of the greatest grocery and general merchandising retail chains.  Nielsen has also pointed out that CBA...

Read more

If beverage-customers can't find their preferred product, they won't make a purchase

Twenty-three percent of beverage consumers won't substitute another product if they can't find the product they want – an American survey points out."That number scares me.", said Bruce Miner, director...

Read more

Software examining and making emotional connection to increase efficiency of ads

More than 90 percent of purchases are based on emotional response, not rational thought – but how to analyze, thus influence customers' innermost responses to impulses?You want to be rationally...

Read more

Youngsters buy Easter-candy, women over 40 buy Easter-ham

Households kept by women over 40 prefer to buy smoked-ham, whereas the younger generation opts for seasonal Easter-candies in the first place – a survey by GfK Hungária ConsumerScan says....

Read more

National Starch integrated by Henkel successfully

Henkel’s acquisition of the National Starch businesses in April 2008 has brought about a substantial increase of sales. After adjusting for foreign exchange, sales rose by 11.6 percent. Organic sales...

Read more

Customers decide about the brand in-store

Customers continue to make brand purchase decisions in the store, so capturing shoppers inside is of major major importance – a new report from Miller Zell says.More shoppers are making...

Read more

Fall in milk consumption

Milk consumption has fallen over the past 20-25 years in many countries, although Feed For Health says milk is healthy.  In UK the fall overall has been about one third...

Read more

Mobile bar for HoReCa events by Poplart

JUSTINCASE mobile bar, rwarded by the „red dot: best of the best” design prize is available in Hungary from now on, delivered by Poplart.  The portable bar-case by Poplart weighs...

Read more

Borsod Brewery Plc. chose Publicis Consultants │ Budapest

Borsod Brewery Plc. has chosen the PR agency Publicis Consultants │ Budapest within the compass of an invitational tender to perform external communication tasks. Borsod Brewery Plc. wishes to continue...

Read more

Agriculural trade-show with top Hungarian food-products

Agrarexpo of Szent György-day located in Pápa is one of the most significant, specifically agricultural trade-shows of the region, with a wide spectrum of high quality food-products.  The event organized...

Read more

Hungarian food-products available via online order

Starting from late March, stores and dealers may order Hungarian food-products online, thanks to a new website started by Premium Gastro Ltd. and Premium Hungaricum Association.  „Of course we still...

Read more

External balance improvement under external pressure

According to the forecast of GKI Economic Research Co. prepared in co-operation with Erste Bank, the global economic crisis pushed the Hungarian economy onto a new development path   External...

Read more

Opten: 1184 liquidation proceedings announced in March

Though the number of liquidation orders in Hungary's property industry fell last month, March saw an even greater number of liquidation processes, Opten company information service has reported. Liquidation proceedings were...

Read more

Egg-prices going through a moderate raise during the Easter-season

Egg-prices in Hungary are facing a moderate, less than 10 percent increase during the Easter-season, due to the decrease of effective demand.  This Easter, egg-prices are going through a rather...

Read more

Customers are fed up with low quality Easter-bunnies

Last spring, over 967 tons of seasonal Easter-candies were sold, and most of these chocolate-bunnies had been made of high-quality, at least 35% percent cocoa-content.  „In the past few years,...

Read more

Experts want soft-drink producers to use less sugar

What you drink may be more important than what you eat, according to researchers at the Johns Hopkins Bloomberg School of Public Health.  Researchers believe that soft drink producers should...

Read more

Nestle benefiting from recession

While the world's top food groups battle a slowdown this year, Nestle SA has the credentials to exploit the recession. In spite of the crisis, Nestle seem to have closed...

Read more

Annual food donations worth HUF 600 million

The Hungarian Food Bank was founded in 2005. It is a non-profit food wholesale organisation for the distribution of food donations to charities, social institutions and local governments. At present,...

Read more

Brands in battle

Guests at the meeting held by Trade Magazin Márkaklub in late February were looking for an answer to the question of what opportunities arise for brands as the result of...

Read more

New service by Nielsen to help in POP promotional activity

How is my POP promotion program implemented? Have my displays been placed as agreed? What-in-store activity mix is most likely to facilitate the success of my campaign? Nielsen is planning...

Read more

Food export up in December

Both export and import were up by 3 percent in 2008, compared to the preceding year. The balance of foreign trade showed a deficit of HUF 24 billion , which...

Read more

FMCG ball

The first ball for the FMCG sector organised by Trade magazin and Lánchíd Klub was attended by 150 guests on 28 February. The staff of Országalma restaurant was contracted for...

Read more

What crisis can be good for

Crisis is a bad thing but also holds some possibilities. Probably the most important of such possibilities lie in human resources. This is when our commitment, team spirit and ability...

Read more

Trendy fragrances by Henkel

With its Silan Feel Fashion softener, Henkel will help us to satisfy our passion for fashion. The latest addition to the Silan Aromatherapy product range comes in a black flask...

Read more

Question:

Sometimes big countries dump 4-5 percent of their surplus stocks in the market of a smaller country at prices well below production costs, resulting in mass bankruptcies. How is this...

Read more

Battlefield report

I am not too worried about POS marketing which is good news for the profession and also for customers. Customers have been getting increasingly conscious for some years, but their...

Read more

Roller coaster ride for industrial production

Industrial production was down by 22.9 percent in January 2009, compared to January 2008 and up by 2.5 percent compared to December 2008. Industrial export was down by 29.2 percent....

Read more
Oldal