News and articles
Regional differences in growth
Date: 2009-05-27 08:00:00
Rates of growth for sales of leading food categories in the April 2008-March 2009 period. Notes: 1. Sales of the 90 categories monitored by Nielsen showed average growth of 6...
Read more
(HU) Több fűszerkeveréket vásárolnak
Date: 2009-05-27 08:00:00
Sorry, this entry is only available in HU....
Read more
Let’s start again!
Date: 2009-05-27 08:00:00
As a drastic reduction has occurred in sources of financing available for companies since last autumn, a number of financing products subsidies by the government have been introduced to bring...
Read more
Ideal co-operation between manufactures and agencies V. – You don’t have to believe everything (part 2.)
Date: 2009-05-27 08:00:00
This time, we are going to discuss certain aspects of merchandising activities in some detail, like equipment, supervision, remuneration. As we cannot expect merchandisers to send us an SMS at...
Read more
Awards for last year’s best promotions
Date: 2009-05-27 08:00:00
So far, no answer existed to the question of what was or what is going to be the best promotional campaign of the year in the FMCG sector. This is...
Read more
BAT Hungary turning green
Date: 2009-05-27 08:00:00
The efforts made by British American Tobacco Hungary in this year’s Green Office Competition were recognised by the “best work environment” title awarded by KÖVET Egyesület. The objective of this...
Read more
Hungarian salami under the protection of Brussels
Date: 2009-05-27 08:00:00
Budapest winter salami marketed under the Herz brand name in Hungary was granted protection by the competent EU commission in April. This decision has already generated new sales for the...
Read more
Concentration decreasing in sales of ice tea
Date: 2009-05-27 08:00:00
Retail sales of ice tea were up by 3 percent in the April 2008-March 2009 period, exceeding HUF 14 billion, while sales in terms of quantity were down by 4...
Read more
As offered by Budapest Bank
Date: 2009-05-27 08:00:00
We have asked Budapest Bank whether they see any interest by companies from the FMCG sector in government subsidised financing. UMFORG financing is only available to manufacturing enterprises and even...
Read more
Apenta Limonádé No.1
Date: 2009-05-27 08:00:00
The deservedly popular Apenta Limonádé is to get a face lift....
Read more
Bronze Pöttyös Warehouse Raktár (FrieslandCampina) – No need for luck, IT ALL DEPENDS ON YOU!
Date: 2009-05-27 08:00:00
In the dynamic campaign conducted by Pöttyös Túró Rudi in the spring of 2008, the Pöttyös packaging turned into a currency buying over 80 kinds of crazy gifts supplied by...
Read more
Pál Dárdai and Arany Ászok supporting amateur football
Date: 2009-05-27 08:00:00
The 100th sponsorship package has been handed over by Arany Ászok Fociklub to Budapest Micro Club in the presence of Pál Dárdai, the popular midfielder of Hertha BSC. Nearly 1...
Read more
Stainless donations this year as well
Date: 2009-05-27 08:00:00
Magyar Máltai Szeretetszolgálat and Vanish are to continue their campaingn to collect clothing this year as well. 8 tonnes of clothing was collected last year and cleaned in a laundry...
Read more
Stores can do a lot to boost sales of ice tea
Date: 2009-05-27 08:00:00
Experts are looking forward to this year’s ice tea season with cautious optimism in spite of the recession. The market of ice tea is still dominated by traditional lemon and...
Read more
Less money in our pockets
Date: 2009-05-27 08:00:00
Gross average income was down by 1.5 percent in the first two months of 2009, compared to the same period in 2008. Real income was down by 4.3 percent. Average...
Read more
Delma Vajízű margarin
Date: 2009-05-27 08:00:00
The new Vajízű margarine fits perfectly into the well known Delma product line dedicated to the priority of flavour....
Read more
Third place: Coke ZERO – Lauritzen Marketing – The impossible is possible
Date: 2009-05-27 08:00:00
The spectacular sampling campaign organised to support the introduction of Coke Zero was a great success among consumers and members of the jury as well. Young urban males were stopped...
Read more
Consistent expansion by Lekkerland
Date: 2009-05-27 08:00:00
Lekkerland AG & Co. KG convenience boosted its revenues by 3.5 percent to EUR 11.6 billion in 2008. EBITDA was up by 9.9 percent to EUR 136 million, while EDIT...
Read more
Smurf invasion
Date: 2009-05-27 08:00:00
A new customer loyalty campaign has been launched by SPAR Magyarország Kereskedelmi Kft. Customers in INTERSPAR, SPAR, Kaiser’s and Plus stores will receive Smurf figures and points depending on the...
Read more
Lemon ice tea becoming even more popular
Date: 2009-05-27 08:00:00
According to the GfK Hungária ConsumerScan, growth of the ice tea market continued both in terms of quantity and value in the first quarter of 2009. The market was still...
Read more
Baltic retailers in trouble
Date: 2009-05-27 08:00:00
According to an estimate by Eurostat, retail sales were down by 3.4 percent in the EU-27 countries in February compared to February 2008. Only Poland and Belgium produced growth, while...
Read more
Baba dezodor és roll-on
Date: 2009-05-27 08:00:00
The well known gentle care by Baba provides 24 hour protection against perspiration with its ProDermaTM ingredient which also contains skin care components....
Read more
Consumers not turning to cheaper products yet, but buying less
Date: 2009-05-27 08:00:00
This quarter’s meeting of the Trade Marketing Klub held on 23. April was dedicated to an assessment of the preceding period given by chief executives of Nielsen and GfK. The...
Read more
TUC biscuit manufactured in Székesfehérvár
Date: 2009-05-27 08:00:00
A new biscuit has been added to the assortment manufactured by the Székesfehérvár plant of Győri Keksz Kft. TUC is now manufactured with traditional products like Pilóta or Albert. The...
Read more
Újvidék and London in the AMC program in May
Date: 2009-05-27 08:00:00
AMC provided support for 16 Hungarian exhibitors attending the 76th International Agricultural and Food Industry Fair in Újvidék held between 9-16. May. A consumer promotion under the „Delikatesno iz Mađarske”...
Read more
Annual sales approaching HUF 40 billion
Date: 2009-05-27 08:00:00
Retail sales of household paper products were up by 8 percent in terms of value in the March 2008-February 2009 period, compared to the previous year. Retail sales totalled more...
Read more
Waiting for the grilling season
Date: 2009-05-27 08:00:00
International trends in the poultry and garden product markets are monitored by AKI. According to analysts working for USDA, turkey production and consumption is expected to drop in 2009. In...
Read more
Dr. Oetker Töltött Muffin
Date: 2009-05-27 08:00:00
Products unique in their category, made with special baking-proof pudding cream and sold with a free muffin baking form....
Read more
ECR Europe Barcelona
Date: 2009-05-27 08:00:00
The panel discussion to be held under the title “2018: Choice of our future” at the ECR Europe conference in Barcelona will be attended by top executives of three companies...
Read more
Puddings in the Milli Mia product line
Date: 2009-05-27 08:00:00
New puddings were added to the Milli Mia dessert product line in May. Apart from chocolate and vanilla flavour versions, these also include creamy puddings made from fresh milk and...
Read more
