News and articles
World-wide leader
Date: 2007-08-29 08:00:00
Pepsi has always been receptive to consumer needs, which allowed it detect changes in these needs, namely the increase in the popularity of functional and carbon-free soft drinks in time....
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Sugar free Coke turning 25
Date: 2007-08-29 08:00:00
Coca-Cola light was the first sugar free soft drink to appear in 1982. Today, 119 million glasses are consumed daily in 173 countries. Coca Cola light is the market leader...
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With buffaloes into the Hungarian market
Date: 2007-08-29 08:00:00
Bols Hungary Kft. began selling one of the best known Polish vodka brands, Zubrowka in June. This is a premium brand sold in over 30 countries, achieving growth of over...
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Increasingly specialised hair care – bigger challenge for marketing
Date: 2007-08-29 08:00:00
Buying a shampoo is no longer a simple task. The increasing number of products in this category pose a major challenge for marketing professionals. More shine is an advantage emphasised...
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Potato price on the peak
Date: 2007-08-29 08:00:00
The price of agricultural produce grew by 8,1 per cent in January-May, compared to the same period last year. The price of products made from plants increased by 14,2 per...
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Sédvölgyi Sonka
Date: 2007-08-29 08:00:00
Made from 100 per cent pork, Hungarian style flavouring. Available in modernised packaging, in 500 and 300 gram sizes....
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Hungarian consumers changing
Date: 2007-08-29 08:00:00
Hungarian consumers have changed as much in the past 15-20 years as average European consumers have in 50 years- said Ákos Kozák, director of GfK Hungária Piackutató Intézet at the...
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New leader for Metro
Date: 2007-08-29 08:00:00
José Maria Cervera (42) will become the new CEO of Metro Cash & Carry Hungary on 1. August. The new CEO had worked in various positions for the Spanish Makro...
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Rendezvous for beverage manufacturers in Nürnberg
Date: 2007-08-29 08:00:00
The BRAU Beviale exhibition to be held in Nürnberg, between 14-16 November will be the meeting place for the European beverage industry. 1,400 exhibitors and over 36,000 visitors are expected...
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Pre-packaged meat dominant
Date: 2007-08-29 08:00:00
Retail sales of meat products are growing. Nielsen market research has registered a growth of 8 per cent in terms of value, in compared to a year ago. For the...
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Well groomed body with well groomed brands
Date: 2007-08-29 08:00:00
Tanned and shiny skin is the trend again, if we believe what we see in the new segment of the body lotion category, where marketing activities increasingly focus on attractiveness....
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No change in rankings according to purchasing power
Date: 2007-08-29 08:00:00
According to a recent survey by the GfK group, no major changes have taken place on the list of counties ranked according to purchasing power. Budapest and Győr-Moson-Sopron county are...
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Sajtos pulyka grill kolbász
Date: 2007-08-29 08:00:00
Practical size product, made 100 per cent from turkey, packaged on plastic tray with vacuum foil....
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Warm vodka and sweating women
Date: 2007-08-29 08:00:00
Using conventional consumer surveys, Univer had failed to increase its sales in the Russian market as expected. They have however, found another method which can help to form a realistic...
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On the wings of melodies
Date: 2007-08-29 08:00:00
According to Mood Media Group, a leading provider of background music, the positive effects of melodies are beginning to be used in Hungary as well to enhance customer satisfaction. MMG...
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Cleaning industry meeting in Berlin
Date: 2007-08-29 08:00:00
CMS (Cleaning Management Services), the exhibition of the cleaning industry will be held between 18-21 September, in Berlin. So far, 350 exhibitors from 20 countries have registered....
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Forced development in the market of meat products
Date: 2007-08-29 08:00:00
There is a noticeable shift taking place in the roles played by various categories of meat products. New ones keep appearing, while others disappear. High quality hams and the grill...
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Young age groups over represented
Date: 2007-08-29 08:00:00
According to data from GfK Hungária ConsumerScan, 36 per cent of households purchased some type of body lotion in 2006. 3-4 strong households, those led by housewives not older than...
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Consumers more optimistic
Date: 2007-08-29 08:00:00
According to the Consumer Confidence Index survey conducted by GfK Hungária and Corvinus University, the majority of the population is satisfied with its financial position and is optimistic regarding the...
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Ambi Pur sensitive
Date: 2007-08-29 08:00:00
Ambi Pur sensitive is the first hypoallergenic air fragrance aerosol product line for home use. Dermothologically tested special formula developed to reduce the risk of allergic reaction on human skin....
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Esomar congress in Berlin, in September
Date: 2007-08-29 08:00:00
Esomar the world-wide organisation of market researchers will have a richer than ever program for participants at its Berlin congress, to be held between 16-19. September. 40 presentations and many...
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More companies insolvent
Date: 2007-08-29 08:00:00
According to a recent survey by Coface Hungary, 29 per cent more companies became insolvent in the first half of this year than a year earlier. The number of liquidations...
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Alimentaria in Lisboa
Date: 2007-08-29 08:00:00
The Alimentaria – International Food Show has become a strategic meeting place for businessmen from Portuguese speaking countries and European markets. Over 1,000 exhibitors from 40 countries attended the exhibition...
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Modern thirst quencher in modern stores
Date: 2007-08-29 08:00:00
Sport and energy drinks are among the most dynamically growing food categories. According to the Retail Index of Nielsen, retail sales have grown by 53 per cent in terms of...
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Detergents double crossing
Date: 2007-08-29 08:00:00
Like in other categories, specialisation is the trend among detergents. Effectiveness, extra strength and the ability to be used on sensitive surfaces, like stainless steel are the key words today....
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Habits and loyalty in choosing a store
Date: 2007-08-29 08:00:00
The majority of Hungarian consumers still visit stores of two or three chains regularly. According to the Nielsen ShopperTrends survey, most people prefer to buy items consumed on a daily...
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Cillit Bang
Date: 2007-08-29 08:00:00
The power of Bang in washing up buckets as well now. Removes grease and stubborn stains effectively in the whole household and outside houses as well....
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„Philosopher pasta maker” on innovation
Date: 2007-08-29 08:00:00
– Dramatic changes are needed in marketing – declared i Guido Barilla, president of Barilla holding at the ECR Europe conference held in Milan, where over 150 lectures had been...
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Healthier baby food
Date: 2007-08-29 08:00:00
Following a long process of development which had cost HUF 30 million, the baby food product line of Univer Product Zrt. has become the first in the Hungarian market to...
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