News and articles

Food category, gold medal: Unilever

Magyarország Kft – Delikát8 “Cook 8 playgrounds!” In the past 2 years, Unilever Magyarország Kft. and Delikát8 buyers built the most playgrounds in Hungary. Since the seasoning Delikát is used...

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Prune enters Activia’s flavour scale

The Danone Activia yoghurt line came out with a new, prune flavoured yoghurt. It is delicious and rich in potassium, iron and magnesium. Its Bifidus ActiRegularis-® content contributes to the...

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SPAR has won an award again

SPAR has won the Convenience Retailer of the Year 2009 competition sponsored by NACS, the ceremony was held on 15th September 2009 in London. The success of SPAR with the...

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Coffee accessories going natural

According to Rita Habuda-Salyámosy, the managing director of Maresi Foodboker Kft., coffee whiteners are only used by a part of coffee drinkers. The share of discounts and private labels rose...

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Consumers look for more economical sources of energy

A modest restructuring is taking place on the battery market, alkaline and Zinc coal batteries play the leading roles. Private labels’ expansion and novelties push the category forward. We find...

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The business potential of co-operation

Communicating restrictive measures to employees in the way management wants these to be interpreted is a major problem all over the world. It was a mystery for the top management...

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Beverage category, gold medal: Great Soproni NumberShow

“Great Soproni NumberShow” promotion activity by Heineken Hungária Sörgyárak Zrt. won in the beverage category. Gergely Tóth, Soproni’s brand manager recalled the events of the 2008 campaign. From 1 June...

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New formulas in Henkel’s detergents

Reluctant stains are usually removed at 60°C, but Persil Cold Active removes them already at 30°C – informs the press release by Henkel Magyarország Kft. Household can save money and...

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Raiker joins Reál Hungária Drink

Raiker Kft., one of the biggest beverage wholesale companies in central Hungary and Budapest joined Reál Hungária Drink Kft. in September. By this, the latter’s turnover exceeds HUF 60 billion....

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Sales growth of instant 3in1 coffees drawn to a halt

Despite that most Hungarian consumers buy ground roasted coffee, the segment continues to show a negative trend. According to data by GfK’s ConsumerScan, ground roasted coffee sales were down by...

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Hoventa 2009

Hoventa trade fair, the biggest annual event of the Hungarian hotel, restaurant and catering sector will be held on 6-9 October for the 28th time. According to Mária Etele, managing...

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Network research answers the following questions of leaders

Which colleagues should I select to be members of a winning team? • How can new colleagues be made part of the team more easily – so that they would...

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Non-food category, gold medal: Reckitt Benckiser Kft. – ”Unstained donation” promotion

In this category, the social responsibility-type campaign of Reckitt Benckiser Magyarország Kft.’s Vanish brand finished first. Actress Anita Deutsch was the face of the campaign, and in cooperation with the...

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Private label organic baby food in dm

In August, drugstore chain dm launched its private label organic baby food products. The babylove product line offers 45 types of baby formula, baby menu, dessert and drinks. Gluten-free products...

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Tokaj Kereskedőház expects a setback

István Kiss, the company’s CEO announced that for this year, Tokaj Keres-kedőház projects a HUF 3.2 billion revenue, while last year they generated HUF 3.8 billion. In the past few...

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Using modern technology

Pannon Kávé Kft. rents out and operates coffee making machines and beverage vending machines. Managing director László Lőrincz says that the crisis caused a setback in both the Horeca and...

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Wages are stagnating

At enterprises with a minimum of five employees and at budgetary institutions, gross average wages improved by 1.3 percent and net average wages increased by 1 percent in the first...

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Zewa Deluxe Aroma Spa toalettpapír

New Zewa toilet paper brings a spa and wellness atmosphere to consumers’ bathroom with its pleasant scent....

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Going forward, even during a recession

Present Store based its strategy on constant development and expansion, therefore they managed to grow despite the economic crisis and a stagnating business and promotional gift market. According to Ferenc...

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Customers are looking for actions and visiting shops rarely

According to Nielsen market research company; consumers are visiting shops rarely; more and more people are looking for cheaper goods and discount shopping opportunities. The growth of the popularity of...

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London and New York in the lead, Budapest is the 74th in the ranking of business centers

London and New York remain the most competitive business centers of the world. The score of Budapest has improved, but its ranking became worse, due to the improvement of the...

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FAO: in the next 40 years, 70 percent more food will be need

According to United Nation’s Food and Agriculture Organization (FAO); Seventy percent more food should be produced worldwide, until 2050. The FAO expects that the global population is expected to grow...

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The first “Pannon Wheat Quality” certificate was handed over

The “Pannonian wheat” trade mark was established in July, by the National Association of Cereal Producers (GOSZ), to indicate the extra quality wheat. The first certificate was given to the...

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Stock orders in the euro area are over expectations

According to the report of Eurostat, the new industrial orders of the euro zone increased in July, surpassing expectations, that shows a recovery in activity and the easing of recession....

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The situation of dairy producers has improved a bit

According to the latest report of Agricultural Economics Research Institute (AKI); In August, for the first time this year, even if a very small extent, but the domestic milk prices...

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Christmas shopping already started

It is just the end of the summer, but chains are preparing for Christmas, due to the economic crisis and under the pressure of the changing consumer habits. The latest...

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GKI economic forecast for 2009-2010

According to the summer data of GKI Economic Research company, the greatest economic crisis of the last 70 years has ended. However, the magnitude and the sustainability of improvement are...

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Retail declines from every point of views

In July, the retail sales fell by 2.2 percent compared to June. Compared to July 2008, by 6.6 percent. In the first seven months of 2009 a 3.7 percent decrease...

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Four exhibitions at HUNGEXPO at the same time

With the participation of 300 exhibitors of 13 countries, four exhibitions has been opened at the HUNGEXPO Budapest Fair Center.  The presentations of he packaging and handling, printing, marketing, communications...

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McDonald's: Millions for employee scholarship

McDonald's Hungary won the bronze rating of Social Label grade in August 2009. Those companies are awarded, that debut this year with an objective and complex audit professional certification, linked...

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