News and articles
From designer-boxes to welded bags
Date: 2007-10-31 08:00:00
Stühmer, Budapesti Csokoládégyár, Stollwerck, Bonbonetti have all been names used over a hundred and twenty years by the largest chocolate factory in Budapest. Today, the Bonbonnetti group is composed of...
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Spar Reserve at the Wine Festival
Date: 2007-10-31 08:00:00
The Spar Reserve wine family was placed in the focus of attention by SPAR Magyarország at the 16th International Wine and Champagne Festival, held in September. SPAR began selling unique...
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Italian flavour for gastronomy
Date: 2007-10-31 08:00:00
A new flavour, Bitter Rosso has been added to the Kinley assortment. The drink was conceived in Italan style, with amaretto aroma, carbon dioxide, a ruby colour and a refreshing...
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Future consumers more conscious and older
Date: 2007-10-31 08:00:00
Ákos Kozák, managing director of GfK Hungária spoke about global consumer trends appearing in Hungary. Future consumers are expected to be far more conscious and their opinions will have infinitely...
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Lighter butter creams on bread
Date: 2007-10-31 08:00:00
While margarine continues to remain a basic product, consumers are becoming familiar with its alternatives. Creams which can be spread on bread not only compete with each other but with...
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How does it work?
Date: 2007-10-31 08:00:00
Széchenyi Card is a form of financing for SME-s, with preferential interest rates subsidised by the government, which is intended to improve their liquidity. Access to this form of financing...
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Master Good selling not only products but ability as well
Date: 2007-10-31 08:00:00
László and Péter represent the fourth generation in the Bárány family, who have devoted their lives to the poultry business. Today, the family owns a group of companies which has...
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Cetelem: new financial partner of Tesco
Date: 2007-10-31 08:00:00
Credit will be available in Tesco hyper markets under more flexible terms and faster than previously, owing to Magyar Cetelem Bank Zrt. extending its services beyond banking hours. At present,...
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Pálinka Promenade in Vigadó square
Date: 2007-10-31 08:00:00
The II. Budapesti Pálinka Promenade was held between 28-30. September, in Vigadó square. Only authentic palinkas, made exclusively from fruit were allowed to be presented. Products of Zwack Kecskeméti Pálinka...
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Using shrinking budgets smartly
Date: 2007-10-31 08:00:00
Mrs. Szalókyné Judit Tóth, director of Nielsen turned the attention of the audience to the present. Though 58 per cent of consumers find it harder to make ends meet, only...
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Marketing might become yeast for the baking industry
Date: 2007-10-31 08:00:00
Bakery products are popular in Hungary. Production is fragmented however, which means resources are not sufficient for powerful marketing. According to József Werli, secretary of the Hungarian Association of Bakers,...
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Who are the users?
Date: 2007-10-31 08:00:00
Széchenyi card accounted for a substantial part of financing agreements signed by SME-s with banks for a shorter than one year term. The largest part of the amount available is...
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Intimately Beckham Night
Date: 2007-10-31 08:00:00
The new pair of fragrances is intended to grasp the special, intimate, sensual moments of their life which are invisible to the public....
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Everything you want to know about your consumer
Date: 2007-10-31 08:00:00
Career & Style held its conference on 7. September, where current issues of the consumer market and possible future changes were discussed. In her opening presentation, the managing director of...
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Cup for clients
Date: 2007-10-31 08:00:00
This is the second occasion that a football cup has been organised by HPS Group for its clients. The Durex team won the tournament played on artificial grass....
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Agárdi Pálinkafõzde five years old
Date: 2007-10-31 08:00:00
Agárdi Pálinkafőzde celebrated its 5th birthday with a cigar palinka presentation and a card game championship held in its Visitor Centre, on 11. October. Only 1,400 bottles of their limited...
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Hungarian food losing ground
Date: 2007-10-31 08:00:00
Zoltán Fórián, head of division, Agrár-Európa Kft., pointed out that there is confusion in the press regarding the expected increase in demand and the extent of price rises. According to...
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Our everyday bread from the neighbourhood store
Date: 2007-10-31 08:00:00
According to data from the GfK Shopping Monitor, small, neighbourhood stores account for the largest part of sales and their market share has increased from 48 per cent in 2004...
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Post/pre mix Colas continue to lose ground
Date: 2007-10-31 08:00:00
According to Nielsen data, HoReCa sales of carbonated soft drinks amounted to over HOF 55 billion in the August 2006 – July 2007 period, with the rate of decrease in...
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Energizer Ultimate
Date: 2007-10-31 08:00:00
The new Energizer Ultimate alkali battery is proven to produce 25 % more power compared to the previous Energizer Ultimate battery....
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When food safety is uncertain
Date: 2007-10-31 08:00:00
In our third and final report about the CIES conference held in Shanghai, we focus on the issue of food safety. The title of the presentation by James Morehouse, senior...
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Protection against forged medicine
Date: 2007-10-31 08:00:00
STI Petőfi Nyomda has received a HUNGAROPACK 2007 prize for its box which is protected against the counterfeit of medicine. Three-level protection is provided. Markings visible to the naked eye...
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Marketing consultants joining forces
Date: 2007-10-31 08:00:00
A Club of Marketing Consultants has bee established within the Hungarian Marketing Association. Their objective is to enhance the role played by marketing consulting in business life by providing training,...
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Increasing cost effectiveness a key to survival
Date: 2007-10-31 08:00:00
Péter Nagy, head of division from PriceWaterhouseCoopers Kft., spoke about the increasing importance of cost effective operation, which is not only the result of market pressures, but also that of...
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Bread dominant
Date: 2007-10-31 08:00:00
According to data from the Hungarian Association of Bakeries for 2006, per capita consumption of bread was 80 kilos with another 14 kilos of other bakery products. This proportion has...
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From grape to bottle
Date: 2007-10-31 08:00:00
2007 is really a difficult vintage. It was started with a very mild winter, early budding, but spring frost limited our crop at some vineyard-sites. Hot and dry summer made...
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The Christmas assortment of Milka
Date: 2007-10-31 08:00:00
A new product has been added to the Christmas assortment of Milka. Karácsonyi Tál is an exciting mix of Alpine flavoured balls in Alpine milk, noisette, nougat cream and marzipan...
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CIES MARKETING FORUM
Date: 2007-10-31 08:00:00
7-8 November 2007, Brussels A unique speaker, Rob Reid, is coming from Los Angeles to Brussels to share his success story at the CIES Marketing Forum. He founded Listen.com, the...
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Pöttyös at home
Date: 2007-10-31 08:00:00
The Pöttyös brand was one of the sponsors of the Cultural and Tourist Festival held for the fifth time in Mátészalka. Pöttyös Túró Rudi is manufactured by Friesland Hungária zRt....
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