News and articles
Dove Go Fresh
Date: 2008-02-29 08:00:00
New fragrance versions intended for the 20-29 age group will be available after the introduction of the Dove Go Fresh product line....
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Eco-tour in the south-west Dunántúl
Date: 2008-02-29 08:00:00
The three day automobile tour intended to promote the consumption of bio products will cover the south-west Dunántúl region this year. The tour will begin on 14. June, in front...
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New country manager
Date: 2008-02-29 08:00:00
Zoltán Dercze has been appointed the new country manger of Coface Hungary. Previously, he had been the deputy general director of Magyar Exporthitel Biztosító Zrt. (Mehib)....
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Dressings popular
Date: 2008-02-29 08:00:00
According to data from the Consumer Scan of GfK Hungária Market Research, over half of all Hungarian households bought mustard and mayonnaise during the first nine months of 2007. Mustard...
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Changing focus
Date: 2008-02-29 08:00:00
„Successful HoReCa 2008” was the title of a one day forum organised by Karrier és Stílus Tanácsadó Kft. in the beginning of February. The first presentation was held by Judit...
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Great demand for regional data from Nielsen
Date: 2008-02-29 08:00:00
Regional data about retail sales is becoming increasingly important. 80 per cent of Nielsen clients receive standard regional data about five major regions as a basic service. Demand for specialised...
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Milka Olympia Gold, Silver & Bronze 100 g
Date: 2008-02-29 08:00:00
Milka has new limited edition flavours for this spring as well....
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New managing director for LLP
Date: 2008-02-29 08:00:00
Zsolt Ambrus will continue his career in the Budapest office of the LLP Group, as managing director. Previously, he had worked for Microsoft Magyarország as head of sales and partner...
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2007 – a year of success and strategic decisions
Date: 2008-02-29 08:00:00
In spite of negative processes in the sector, 2007 was a successful year for SIÓ-Eckes Kft. The restructuring of brands was completed as planned. SIÓ-Eckes Kft. has retained its market...
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New stars in the Milky Way
Date: 2008-02-29 08:00:00
Owing to the uncertainty and instability in the world market, there is a lot of excitement in the domestic milk industry, while new trends are also surfacing. – It looks...
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Agricultural price rises slowing down
Date: 2008-02-29 08:00:00
The prices of agricultural products were 35.3 per cent up in November 2007, compared to the same month in 2006. The prices of plant products were up by 60.2 per...
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Joanna Blythmann: Shopped, the shocking power of Britain’s supermarkets
Date: 2008-02-29 08:00:00
Joanna Blythmann is one of the best known English authors specialising in food. This book deals with the negative effects of the spreading of modern retail systems. However, she does...
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Lilac heart beating
Date: 2008-02-29 08:00:00
Several thousand people made an enormous heart beat on 14. February, at the I Love MILKA Big Heartbeat event, held in SYMA Hall. The purpose of the event was to...
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Older people not too old to consume
Date: 2008-02-29 08:00:00
Instead of cult of youth, or at least in addition to it, a cult of age is expected to be in the focus of future marketing by Ákos Kozák, managing...
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Autumn reactions
Date: 2008-02-29 08:00:00
The average consumer price of milk was up by 30 per cent in Germany in September last year compared to 2006. Consumers immediately responded by reducing their consumption, according to...
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Good times in sight for the dairy business
Date: 2008-02-29 08:00:00
The Agricultural Business Research institute (AKI) monitors trends in the world market of food. Data from the price information system (PÁÍR) of AKI and KSH can be useful for making...
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Code of Ethics staying in effect
Date: 2008-02-29 08:00:00
According to a resolution by the Economic Competition Office (GVH), the provisions of the Code of Commercial Ethics relevant to relations between retailers and suppliers shall remain in effect till...
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Kinder Délice
Date: 2008-02-29 08:00:00
No need to chill this chocolate sponge! Our target group consists of young, extroverted, open-minded adults with active social lives. Delice has a different target group from the other Kinder...
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Less bottles, more cans
Date: 2008-02-29 08:00:00
The market share of canned beers continues to grow, while less beer is sold in bottles, as price seems to be more important for consumers than the environment....
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Older people open to innovation as well
Date: 2008-02-29 08:00:00
According to a qualitative survey by Nielsen, the over 49 age group spends more than it used to at a younger age. They are open to new FMCG products targeted...
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Dynamic Royal Brinkers
Date: 2008-02-29 08:00:00
Experts from Royal Brinkers take great care to ensure that the latest market trends are reflected by their assortment. As a result of clear changes in consumer habits, the Royal...
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Growth accelerating this year
Date: 2008-02-29 08:00:00
According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, growth is expected to accelerate substantially in 2008, compared to the previous year. Both the external and internal balance...
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Handling parallel quantity units
Date: 2008-02-29 08:00:00
The functionality of SAP CWM promises a perfect solution for handling products in parallel quantity units. This is part of the fully integrated IT solution developed for the food industry...
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Gyermelyi tészta
Date: 2008-02-29 08:00:00
A film about the irresistible attraction to Gyermelyi. The product is used as bait: the smart restaurant owner is eating Gyermelyi in the restaurant window… And success follows. Agency: Well...
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Healthy Growth in Functional Food Market
Date: 2008-02-29 00:00:00
Consumers are becoming more skeptical about the health claims made by food and drink manufacturers. Datamonitor analysis estimates that the combined US, Western European and Asia Pacific functional food and...
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January's unemployment rate of 8.1 percent
Date: 2008-02-29 00:00:00
In the period of November 2007–January 2008, the number of employed people was 3,873 thousand and the number of unemployed people was 343 thousand. In the given period, 54.6 percent...
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Not tumult at Janury clearance sales
Date: 2008-02-28 00:00:00
According to Media Research Company in spite of the prise actions and sales outs people don't buy anithing. 75% of the answerers said that don't want and will to shop...
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