News and articles
Roaming cards
Date: 2008-05-01 08:00:00
According to a survey by MasterCard, debit cards are increasingly often used in foreign countries by their holders. European Maestro® card holders used their cards on 24 per cent more...
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Yoghurt sales showing higher concentration than fruit yoghurts
Date: 2008-05-01 08:00:00
Owing to the popularity of healthier dietary trends, yoghurt consumption is popular. According to Nielsen data, unflavoured yoghurts produced growth of 6 per cent in terms of quantity in the...
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Active communication yields the expected results
Date: 2008-05-01 08:00:00
In the market of pesticides and repellents, S.C. Johnson is the leader in terms of communication. They also support the Tick Association, since warning people of the hazards related to...
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Drastic rise in price of rice
Date: 2008-05-01 08:00:00
The price of rice has produced a rise of 70 per cent in the last three months. Mihály Bencs, the managing director of Riceland Magyarország Kft, has explained the latest...
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Vilmos… not easy for him either
Date: 2008-05-01 08:00:00
Five men in rubber boots, each with a small glass in his hand, form a circle. This is the third round. Their faces are red from the cold and the...
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Schauma Intenzív Olaj termékcsalád
Date: 2008-05-01 08:00:00
Its formula which contains natural macadamia oil extract regenerates barbed hair immediately and provides intensive care for dry hair....
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Football star to advertise Szentkirályi
Date: 2008-05-01 08:00:00
Luís Figo will be the face of the nation-wide campaign of Szentkirályi, to ba launched in April. Szentkirályi intends to boost its international sales from 3 to 10 per cent...
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Refrigerator room added to Lekkerland warehouse
Date: 2008-05-01 08:00:00
A new, 140 square meter refrigerator room has been added to the Lekkerland warehouse. This will allow Lekkerland to begin supplying 30 kinds of fresh products, like dairy products, desserts,...
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Yoghurt drinks happy in the bottle
Date: 2008-05-01 08:00:00
Pro-biotic is not a new word, but it seems to have become the main driving force behind the expansion of the yoghurt market, as this seems to be the most...
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The power of agencies
Date: 2008-05-01 08:00:00
According to an estimate by the Hungarian Advertising Association, total advertising spending in Hungary amounts to HUF 180 billion annually. The FMCG sector accounts for 20-22 per cent of this...
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Satisfied Austrians, in high concentration
Date: 2008-05-01 08:00:00
According to data from the Austrian subsidiary of Nielsen, food sales showed growth of 3.4 per cent last year, compared to 2006. As the inflation rate was only 2.2 per...
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Magnum Ecuador Dark, Magnum Mayan Mystica
Date: 2008-05-01 08:00:00
Our two special variants launched in 2008: vanilla ice cream covered in black chocolate (min. 62 per cent cocoa) named Magnum Ecuador Dark, and the Magnum Maya Mystica ice cream...
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Sport Meggyes 55 g/Sport szelet
Date: 2008-05-01 08:00:00
This limited edition product launched under the Sport brand is available again. In addition to the familiar rum-chocolate flavour it now has bits of morello as well....
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Acquisition by Henkel
Date: 2008-05-01 08:00:00
Henkel has taken over the Glues and Electronic Materials division form Akzo Nobel. These two divisions generated revenues of GBP 1.25 billion in 2007. The revenues of Henkel Adhesives Technologies...
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BRAU Beviale again this year
Date: 2008-05-01 08:00:00
1,400 exhibitors and 36,000 visitors are expected to attend the BRAU Beviale exhibition to be held in Nurenberg between 12-14. November, which is one of the most important international events...
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Yoghurt consumed in over three-quarter of households
Date: 2008-05-01 08:00:00
According to data from the ConsumerScan of GfK Hungária, 8 out of 10 Hungarian households bought yoghurt in 2007. Though total sales grew somewhat as a result of the 9...
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Ads expected to inform, rather than influence
Date: 2008-05-01 08:00:00
According to a survey conducted by GfK Hungária in February 2007, 4 out of 10 people are open to innovations and willing to try new products. Advertisements are primarily expected...
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First in Europe regarding frequency of shopping
Date: 2008-05-01 08:00:00
Average Austrians visit hyper or supermarkets 18 times per month and discount stores on 6 occasions. This makes them the European champions regarding the frequency of shopping. However, the disadvantage...
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Carte d’Or Vanília
Date: 2008-05-01 08:00:00
The new Carte d’Or Vanilla ice cream is made with real vanilla extract straight from Madagascar… it’s worth tasting!...
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SIÓ Prémium Vilmoskörte Nektár
Date: 2008-05-01 08:00:00
SIÓ Prémium Vilmoskörte Nektár is a popular domestic flavour, with 50 per cent fruit content....
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Bidding for Pöttyös gifts
Date: 2008-05-01 08:00:00
The unique consumer promotion organised for Pöttyös was launched on 17. March and will last for 11 weeks. Special codes are to be found inside the packaging of Pöttyös products....
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Honour for Péter Feiner from Austria
Date: 2008-05-01 08:00:00
Péter Feiner, managing director of SPAR Magyarország and chairman of the board has been awarded the Grand Order of the Republic of Austria by the by the President of the...
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Mineral water over HUF 44 billion
Date: 2008-05-01 08:00:00
Sales of mineral water grew by 10 per cent in 2007 in terms of quantity, approaching 900 million litres. Sales increased by 14 per cent in terms of value and...
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Click and win!
Date: 2008-05-01 08:00:00
Marketing campaigns can no longer be successful without using the Internet as well. The Internet has become part of our everyday life and our media consumption. Internet penetration in the...
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Changes in legislation concerning the environmental charge
Date: 2008-05-01 08:00:00
This year, the Customs Authority has taken over tasks related to the environmental charge from APEH. As László Deák, one of the directors of PricewaterhouseCoopers has told us, this will...
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STR8 Power Pro termékcsalád
Date: 2008-05-01 08:00:00
The multi-stage protection sytem of STR8 deodorants neutralises body odour and offers effective protection all day round....
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Knorr Rafinéria
Date: 2008-05-01 08:00:00
What’s for dinner? This is a recurring problem for many housewives. The three new products by Knorr Rafinéria, which can be prepared in the oven, offer new recipe ideas. Owing...
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Univer expanding in Kecskemét
Date: 2008-05-01 08:00:00
The cornerstone of a new plant was laid down on the premises of Univer Product Zrt. in Kecskemét, on 2. April. The HUF 2.7 billion project is needed to support...
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Top categories in store types
Date: 2008-05-01 08:00:00
According to data from the Retail Index of Nielsen, the market share of hyper markets and super markets increased in the food market in the February 2007- January 2008 period....
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Customers looking for innovation in mineral water as well
Date: 2008-05-01 08:00:00
According to Nielsen data, expansion has been unbroken in the market of mineral water. Consumers want innovation in this category as well. “Unbroken” expansion means double digit annual growth. However,...
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