News and articles

Joya soy product's

A refreshing novelty among Joya soy products. It combines the popular chocolate and vanilla flavours with a soft and creamy, pudding-type texture....

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Ecologic packaging for the milk industry

A California company developed a packaging solution called Eco|logic, which makes possible the 100-percent recycling of packaging material. The two-layer packaging – used in the milk industry – combines a...

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The margarine market expanded despite the recession

According to GfK’s Consumer Scan, 73 percent of Hungarian households bought some kind of tub margarine and 60 percent purchased baking margarine in the first quarter of 2010 – both...

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Házi Piros Paprika celebrated 20 years

On 4 June Házi Piros Paprika Kft. celebrated its 20th birthday in Bakodpuszta. Last year the company’s sales revenue was HUF 2.6 billion and they integrated 2,000 hectares of land....

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Milli Mia Túróvarázs reborn

Milli Mia Túróvarázs returns in June with higher fruit content, highlighting the strawberry, apricot, sour cherry and blackcurrant flavours even more. There are few fruit flavours available on the milk...

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Update is gaining momentum

Update International Kft.’s plan is to double the number of its franchise stores by the end of the year, completing the building of the 100-shop network in Hungary. The number...

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Beer specialty with lemon

Beer specialty with lemon, the first flavoured beer in the medium price category....

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Retail keeps plunging

According to KSH’s report, there was a 4-percent decline in domestic retail turnover in March, compared with data from March 2009. In the 1st quarter, retail turnover was 4.6 percent...

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Large packaging units sell better

Value sales of carbonated soft drinks grew in stores larger than 400 m² in the April 2009-March 2010 period; value sales fell in stores smaller than 400 m² – informs...

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With excellent training programmes for the future!

SPAR Hungary received its Accredited Adult Education Institute certification in 2006 and this year it was extended until 2014. SPAR pays great emphasis to training its employees, as the company...

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Successful Guinness record attempt with Irsai Olivér

Királyi Wine House and Cellar Museum organised ‘The world’s largest spritzer’ Guinness record attempt in Buda Castle’s Szent György Square. The 550-litre spritzer giant was made from Szent István Korona’s...

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Chain reaction

If I say franchise in Hungary, nine out of ten people think of catering. Truth is that in catering most are not aware of the advantages offered by franchising. Franchising...

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Real Nature curds

Real Nature curds are made of milk from cows kept on the best alpine meadows, in a natural environment....

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The meat industry is waiting for the grill season

The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their last report reveals that the abattoir entry price of slaughter pig in...

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Sugar-free soft drinks – now in the lower categories too

Carbonated soft drink retail sales fell last year, in terms of value and volume alike, but the decrease did not affect the different retail channels to the same extent. –...

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SPAR gives quality for loyalty!

SPAR’s latest point collecting loyalty programme started on 10 June and will finish on 18 August. After each HUF 1,000 spent, customers will receive 1 point and with 12 or...

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Health road show in INTERSPAR

SPAR Hungary organises its health road show for the 8th time between May and September 2010. The events will raise awareness of a healthy lifestyle in the INTERSPAR stores of...

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POPAI Master Course

POPAI Association closed the first six months of 2010 with a meeting on 3 July. The topic was ‘Crisis Solutions’ and Eszter Melisek, Nielsen’s client service director gave the keynote...

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MIZO Butter

A real novelty: butter that is easy to spread even when it is cold....

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Growth in external demand surpasses domestic demand growth

According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, technically the recession ended in the 1st quarter of 2010 in Hungary as well and a 1-percent economic growth...

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Pantyliner sales are the most concentrated

Sanitary napkins make up the biggest category among feminine hygiene products. According to the Nielsen Retail Index, its HUF 5 billion turnover remained stable in May 2009-April 2010, but in...

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Spring rejuvenation in ten towns and villages

The spring collection campaign of KÖSZI, a joint initiative of CBA and Procter&Gamble finished at the end of June. 10 winner towns and villages won HUF 1 million, which they...

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Borsodi is still the market leading beer in Hungary

Borsodi Brewery’s sales revenue was HUF 40.6 billion in 2006, with a pretax profit of HUF 4.3 billion – the result of cost efficiency measures after a loss-making 2008 business...

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Retail Marketing Conference, London

On 30 June, a Retail Marketing Conference was held as part of ‘Marketing Week Live’ in London’s Olympia. Presenters from companies like Saatchi&Saatchi or Procter&Gamble spoke about the difference between...

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Wilkinson razor for women

Wilkinson’s novelty is a premium, battery operated razor and bikini line trimmer in one, developed especially for women....

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In April Hungary was on top of the EU’s inflation list again

In April 2010, in the EU-27 consumer prices were 2 percent higher on average, compared to prices in April 2009. While prices decreased in Latvia (by 2.8 percent), the biggest...

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Good opportunities in the intimate sphere

An increasing number of segments and actors appear on the intimate hygiene market. Besides traditional products such as sanitary napkins, pantyliners, incontinence pads, tampons and cotton wool the significance of...

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Food exports falling

The trade balance is still improving, but already there are signs in the improvement of the internal demand. The export-import gap is narrower than last year: exports improved by 16.8,...

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Beverage producing techniques at the Brau Beviale

The Brau Beviale 2010, that will be held between 10 and 12 November prepares in the Nuremberg Exhibition Centre with a new look and with full force to the start....

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French Fair and street party in the downtown of Budapest

The 31 stands of the French fair is waiting the guests with real French fairground atmosphere, children and sports programs, and with live music on the 10th of July between...

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