News and articles
Small is the Strong Shot, but strong
Date: 2010-08-29 08:00:00
Pepsi came out with its latest innovation in Japan. Strong Shot is an energy drink in a 190-ml aluminium can, with extra caffeine and extra carbonation. Because of the high...
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Family budgets reshaped for the umpteenth time
Date: 2010-08-29 08:00:00
While in the European Union retail turnover fell at the same rate as in November 2008, in Hungary it decreased by 4.7 percent in the first four months of 2010,...
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Liegl & Dachser – további sikerekre hangolva
Date: 2010-08-29 08:00:00
Liegl&Dachser, a transportation and logistics joint venture seated in Pilisvörösvár has celebrated its 10th birthday recently. Engelbert Liegl, the company’s founder told that they intend to keep contributing to speeding...
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Szenkirályi established a new logistics centre
Date: 2010-08-29 08:00:00
Szentkirályi Ásványvíz Kft. inaugurated its new Logistics Centre, named after Sándor Balogh, at the company’s premises on 1 July. The 4,000-m² building is the result of a HUF 500-million investment...
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Growing media spending
Date: 2010-08-29 08:00:00
Zenith Optimedia (Publicis Group) increased its forecast for the growth of global media spending to 3.5 percent in the year 2010. Earlier 2.2-percent expectations were modified because of recent global...
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Brau Beviale 2010: the leading trade fair of Europe’s beverage industry
Date: 2010-08-29 08:00:00
Raw material, technology, logistics and marketing trends will be in the focus of this year’s Brau Beviale, held in Nürnberg on 10-12 November. Recently the organisers gave an international press...
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Green message instead of a brand name
Date: 2010-08-29 08:00:00
A German businessman tries to grab the attention of consumers with the message ‘Stop The Water While Using Me!’, which is printed on toothpaste tubes, shower gel and shampoo bottles...
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The revolution of mobile technology
Date: 2010-08-29 08:00:00
‘Mobile technology revolutionises the relationship between the business sphere and consumers!’ was the motto of the first GS1 MobileCom Day conference where experts introduced the latest mobile applications. GS1 member...
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Danone Kft. helps children with cancer
Date: 2010-08-29 08:00:00
More than HUF 6 million has been collected so far in the ‘Let us do something for children together’ programme, which supports the building of an Education Centre in Bakonybél...
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Chinese delegation visited Kométa
Date: 2010-08-29 08:00:00
A delegation form the city of Cixi visited Kaposvár in July and the representatives of the two cities signed a declaration of intent to start a long-term cooperation. The delegation...
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Gifts are ready to be given
Date: 2010-08-29 08:00:00
We are witnesses to a concentration process on the Hungarian promotional gift market. Economic recession left its mark on the segment: Győző Sauer, 3L Gift Kft.’s managing director told Trade...
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The wine market is waiting for better times
Date: 2010-08-29 08:00:00
– Sales and buying occasions of consumers moved drastically towards products supported with promotions. It is promotion campaigns that drive consumers to sales channels and products – Gábor Soltész, president-director...
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With flower seeds for bees
Date: 2010-08-29 08:00:00
Bees are an endangered species that play a vital role in preserving the balance of our environment. UK drinks company Innocent, the National Trust and the Irish Beekeepers’ Association started...
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GINNT EXPO – DIGITALEXPO – SIGNEXPO: Intelligent business solutions
Date: 2010-08-29 08:00:00
Visit the GINNT EXPO (Global Innovation Technologies Expo) in Budapest’s Syma Event Centre on 15-17 September 2010. This year DIGITALEXPO and SIGNEXPO will accompany the main event. The three exhibitions...
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Gyulai and Csabai sausage have become protected
Date: 2010-08-29 08:00:00
As of 18 June 2010, the European Commission authorised the use of PGI (protected geographical indication) marking to both Gyulai and Csabai sausages. The two products have entered the exclusive...
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Less housework and more time spent with the family
Date: 2010-08-29 08:00:00
In Hungary 7 out of ten women would like to spend less time with cooking and more with their family – reveals a survey by Sága. Women spend 54 percent...
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Promotional gifts and prizes
Date: 2010-08-29 08:00:00
There are evergreens on the prize gift market, for example all kinds of technical devices and IT gadgets. Obviously these cannot be used in every segment of the market and...
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Bestillo Pálinkaház distills 3,000 litres of pálinka
Date: 2010-08-29 08:00:00
Despite bad weather conditions Gönc apricot, a product of protected geographical indication, yielded well (around 30 tons of good quality fruit) this year. Apricot pálinka will be bottled in November...
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Garden stores flee forward
Date: 2010-08-29 08:00:00
No precise data is available on the size of the domestic garden plant market, but experts’ estimate is that there are about 100 wholesalers in the country. Most of them...
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Electronic communication: an investment with rapid return
Date: 2010-08-29 08:00:00
Consumers remain the most important for a company even in the worst economic period, and a comprehensive, fast and accurate business management system with electronic devices creates advantages for them...
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Chio fries products in healthier oil
Date: 2010-08-29 08:00:00
From 1 July 2010, Chio Magyarország Kft. started using new frying oil blends in both of its plants. The new oil contains 30 percent less saturated fatty acid, so Chio...
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Fluid Music acquired Mood Media
Date: 2010-08-29 08:00:00
In June 2010 Fluid Music Canada Inc. completed the acquisition of Mood Media Group SA, by buying all the issued shares and receivables of the latter for EUR 160 million....
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Gold medal: Coty – Rafinanz • Adidas – Wii promotion
Date: 2010-08-29 08:00:00
Coty Hungary Kft. commissioned Rafinanz Service with a 10-week promotion campaign to boost sales of adidas women’s cosmetics and to support the range’s new Free Emotion product line. One of...
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The way a large retail chain does it
Date: 2010-08-29 08:00:00
SPAR offers 600 types of wine in bigger stores. In their assortment there are three private label ranges: under the S-Budget name they sell four types of table wine, the...
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Turnover increased in the country of supermarkets this June
Date: 2010-08-29 08:00:00
In Austria food retail turnover grew by 1.5 percent in value in the June 2009-May 2010 period, compared with the same period a year earlier – informs Sigrid Göttlich, the...
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Information updated daily
Date: 2010-08-29 08:00:00
Péter Csík, the managing director of Compton Informatikai ZRt. is of the opinion that in the dynamically changing competition only IT-supported flexible data processing can serve all the needs of...
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Theodora: the streets are buzzing with their advertisements
Date: 2010-08-29 08:00:00
In June 120 citylight posters in Budapest and 130 in the country advertised the mineral water company with the slogan ‘What makes you special is the distance that you have...
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Sió’s new marketing director
Date: 2010-08-29 08:00:00
From 28 June 2010, Dávid Aniot fills the position of marketing director at SIÓ-ECKES Kft. He graduated at Drury University in Springfield and came home to spend nine years at...
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Gold medal: SPAR Hungary • Smurf mania
Date: 2010-08-29 08:00:00
Between 23 April and 1 June 2009, 15 inhabitants of Smurf village moved to SPAR, KAISER’S, INTERSPAR and PLUS stores. The objectives of the promotion were increasing the number of...
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