News and articles
Gösser ale now available
Date: 2008-12-16 08:00:00
A new Gösser product was launched in November. Gösser Bock is a premium quality and sophisticated ale. New, more elegant packaging has also been introduced for Gösser beers this year....
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Secret shoppers in stores
Date: 2008-12-16 08:00:00
In the retailer promotion of Kométa 99 Zrt., CBA, Coop and Reál stores are visited by secret shoppers on a random basis, who will hand over gifts, if the store...
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Stunning solutions on the ground and in water
Date: 2008-12-16 08:00:00
According to Max Linder, European communication and marketing director of MACtac, there are still undiscovered possibilities in communication with adhesive stickers. The Budapest subsidiary of MACtac is expanding step by...
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Intimate relationship with customers
Date: 2008-12-16 08:00:00
Consumers habits are changing continuously in the market of women’s hygiene products, but safety, softness, good absorption and fit remain essential requirements. Innovation focuses on air permeable materials, shapes and...
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Latvia in the top
Date: 2008-12-16 08:00:00
Consumer prices were up by 4.2 percent on average in the EU-27 countries in September 2008, compared to 2007. Inflation was lowest in the Netherlands, at 2.8 percent and highest...
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Chio Chips grilles ízű
Date: 2008-12-16 08:00:00
A new flavour is to be introduced by Chio, the most popular chips brand in Hungary. Grilled food and grill flavours are increasingly popular among Hungarian consumers as well. Agency:...
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Dialogue between parties concerned
Date: 2008-12-16 08:00:00
Coca-Cola Magyarország has initiated a dialogue based on international standards in the topic of „Conscencious nutrition, active lifestyle and health – the responsibility of choice”. The objective of the forum...
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One third of the population using internet
Date: 2008-12-16 08:00:00
At the end of the first half of 2008, over 49 percent of the Hungarian population above the age of 14 had access to the Internet. 3.09 million was the...
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Rationalisation by TV2
Date: 2008-12-16 08:00:00
Like foreign media enterprises, TV2 is also preparing for the crisis by rationalisation. Their news section is to be restructured and 35 employees of the group are to be laid...
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Sales of women’s hygiene products up
Date: 2008-12-16 08:00:00
Sales of women’s hygiene products were up both in terms of value and quantity in the first half of 2008. According to data from the ConsumerScan of GfK Hungária, sales...
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Low prices and cleanness self-evident in the UK
Date: 2008-12-16 08:00:00
According to Jonathan Banks, research director of Nielsen UK, low prices have become a precondition of competitiveness in the UK. Tesco ranks third globally among food retail enterprises and is...
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Clorox fehérítő
Date: 2008-12-16 08:00:00
Clorox has chosen a really funny ad this time. The animation solution used in the spot brings new colour into the category. Agency: DDB Customer: DunaPro Zrt. Product: Clorox fehérítő...
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New CEO for SáGa
Date: 2008-12-16 08:00:00
Henk Slagt was appointed the new CEO of SáGa Foods Élelmiszeripari Zrt. in November. In the past, he had worked for Sara Lee for ten years, including five spent as...
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New collection by Nespresso
Date: 2008-12-16 08:00:00
A new range of coffee machines has been launched by Nespresso. Nespresso Essenza Touch is available in red and grey colours. Nespresso Essenza Touch is based on the best features...
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Crisis the main topic at Day of Commerce
Date: 2008-12-16 08:00:00
Although results should have been the main topic at this year’s European Day of Commerce organised by trade associations and organisations, this intention has been overruled by the financial crisis....
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Awards for domestic flavours
Date: 2008-12-16 08:00:00
Award wining products can be sold for more money and awards offer advantages in marketing as well. Enterprises operating food production facilities in Hungary may apply for the right to...
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Incredible nights by the river Moscow
Date: 2008-12-16 08:00:00
Moscow ranks number one on the top list of cities regarding luxury. A two room apartment in a pre-fabricated concrete apartment block costs HUF 50 million and we pay HUF...
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Over 10,000 visitors at leading event of the food industry
Date: 2008-12-16 08:00:00
The number of visitors at the IFE FOODAPEST and FOODATECH exhibitions held between 18-20. November was more than 10,000. This was the second IFE FOODAPEST organised jointly by HUNGEXPO Zrt....
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Precious award for Hungerit Cryovac Darfresh® packaging
Date: 2008-12-16 08:00:00
The Darfresh® packaging used for poultry products sold under the Hungerit Valdor brand has been awarded the WorldStar award. The Darfresh® vacuum skin packaging of SealedAir which allows quality to...
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Snowy version of NESTEA
Date: 2008-12-16 08:00:00
NESTEA Snowy Plum is a new winter edition tea, combining the flavours of black tea and plum with the aroma of honey and clove. NESTEA snowy plum ice tea has...
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Joint venture to be formed by B&P Social Branding and NetAktív
Date: 2008-12-16 08:00:00
B&P Social Branding and NetAktív Kommunikációs Ügynökség announced the formation of a joint venture and the beginning of strategic co-operation in November. The agency to be established under the name...
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Growing demand for frankfurters sold by weight in spite of higher price
Date: 2008-12-16 08:00:00
Retail sales of frankfurters exceeded HUF 24 billion in the September 2007–August 2008 period. Sales showed stagnation in terms of quantity. Sales of pre-portioned products were down, while that of...
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Latest products awarded the EHF title
Date: 2008-12-16 08:00:00
For the products awarded the Excellent Hungarian Food title on 18. November, see the Hungarian text....
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The financial crisis
Date: 2008-12-16 08:00:00
We will probably soon begin to feel the effects of the financial crisis. A brief overview of what we can expect has been prepared by my colleague, Balázs Lapis. „It...
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Locals taking over Pápai Hús
Date: 2008-12-16 08:00:00
New owners are expected to take over management of Pápai Hús Zrt. in January. A partnership has been established by the management of Pápai Hús, local government of Pápa, livestock...
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New products in the top 10
Date: 2008-12-16 08:00:00
A top 10 of the best selling FMCG categories is compiled by Nielsen at the end of each two month period. Processed meat, beer, cheese, carbonated soft drinks and mineral...
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Jamie Oliver assortment in Spar stores
Date: 2008-12-16 08:00:00
Products by Jamie Oliver will appear exclusively in stores of the Spar Hungary chain. This assortment includes food and non-food items, like “Jamie at home” kitchen equipment. The latter will...
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Fruit Logistica focusing on innovations
Date: 2008-12-16 08:00:00
Innovations in the fruit and vegetable category will be presented at the Fruit Logistica exhibition to be held in Berlin between 4-6. February. Special attention will be devoted to innovations...
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