News and articles
Foreign markets – the Balkans States Volume sales are shrinking in many countries
Date: 2010-09-22 08:00:00
Nielsen Growthreporter, a trend report published quarterly, states that in FMCG retail the second quarter brought disappointment. Basically, Western Europe is still stronger than Eastern Europe. In the 21 developed...
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Special orange-cake Milli Mia Cream Curd for the autumn months
Date: 2010-09-22 08:00:00
From 1 September a special orange-cake Curd Cream version of the Milli Mia dessert range is available in shops for 10 weeks. Curd Cream is the most popular product in...
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New CEO at Tetra Pak Duna
Date: 2010-09-22 08:00:00
At the end of August Tetra Pak appointed a new CEO for its Duna Region (Hungary, Czech Republic, Austria and Slovakia). Eric Schmid will fill the position at the market...
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MasterCard in the shop window
Date: 2010-09-22 08:00:00
MasterCard appeared with interactive public space advertising surfaces for the first time, on the streets of New York, Chicago, Miami and Philadelphia. In busy retail zones they placed advertisements in...
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Csabahús Brand
Date: 2010-09-22 08:00:00
Debreceni Csoport Húsipari Kft. modernised its traditional Csabahús brand, in terms of both packaging and product portfolio....
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The summer was characterised by lowering pig prices
Date: 2010-09-22 08:00:00
The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and meat products. Their last report reveals that in the first half of 2010 10 percent...
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The 401-2,500 m² channel strengthened
Date: 2010-09-22 08:00:00
Coffee retail sales decreased by 5 percent in value and by 9 percent in volume in the December 2009-May 2010 period. The six-month coffee market neared HUF 24 billion. However,...
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Sweet with sour – healthy snacks
Date: 2010-09-22 08:00:00
nimm2 Soft candy is filled with thick fruit juice and lots of vitamins – from August the product is available in sour version too, in apple, lime, cherry and blackcurrant...
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Superbrands qualification to Magyar Cukor Zrt.
Date: 2010-09-22 08:00:00
As part of the Supebrands programme, Koronás Cukor received the Superbrands qualification and Magyar Cukor became one of the Business Superbrands. The independent jury honoured the hard work the company...
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Nagel is the main sponsor
Date: 2010-09-22 08:00:00
Nagel Hungária Kft. is the main sponsor of POPAI Awards Hungary POP competition. The prestigious logistics company is connected to the field of ‘marketing at retail’ on many levels. They...
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New Ultra Szavo Scrubbing Creams
Date: 2010-09-22 08:00:00
New Ultra Szavo scrubbing creams can be used for several purposes in the household....
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Export plays the main role
Date: 2010-09-22 08:00:00
According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, mainly export-driven economic growth will be around 1 percent this year in Hungary. Industrial production in the first five...
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Coffee brands use prize games to win consumers
Date: 2010-09-22 08:00:00
Although coffee is still one of the most popular products, in the recent period the market contracted significantly. Despite this trend Beatrix Pálvölgyi, Sara Lee Hungary Zrt.’s PR manager is...
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New Fiat fleet helps the work of METRO’s regional sales team
Date: 2010-09-22 08:00:00
Early August METRO Hungary and LeasePlan Hungária Zrt. ceremonially presented 55 cars from the 110-car fleet to the sales representatives of METRO. They chose Fiat Grande Punto 1.3 Multijet diesel,...
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New cleaning products from EVM
Date: 2010-09-22 08:00:00
EVM Zrt., the manufacturer of traditional brands such as Ultra, WU2, Caola and Komfort expanded its product portfolio. Last year the market welcomed their anti-mould product Ultra Szavo. Under the...
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Shopping trolleys on a short leash
Date: 2010-09-22 08:00:00
In 2009 at least 17 US cities passed decrees to regulate the problem of abandoned shopping trolleys. Retailers and shoppers who break the rules will have to pay serious fines....
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An overview of Hungary’s agricultural foreign trade balance
Date: 2010-09-22 08:00:00
According to data from the latest report by KSH (Central Statistical Office), published on 30 July, Hungary’s agricultural export was EUR 2,143.6 million in the first five months of 2010....
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Greece on top of the inflation list
Date: 2010-09-22 08:00:00
EUROSTAT reported that consumer prices diminished in the eurozone in July, in comparison with June. In the EU-27 consumer prices were 1.9 percent higher in the same period. Prices decreased...
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Coffee is still a popular and specific drink
Date: 2010-09-22 08:00:00
In the first half of 2010, 84 percent of Hungarian households bought coffee. Most of them, 65 percent bought ground roasted coffee; the second most popular was 3in1 and cappuccino...
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Makó-style market opened in SPAR stores
Date: 2010-09-22 08:00:00
From August shoppers can buy original Makó products from traditional Makó-style wooden stands in SPAR stores. The idea came after Makó onion was granted protection from the European Union. A...
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Hungarian company Scarab is heading to New York
Date: 2010-09-22 08:00:00
Scarab Research of Budapest announced that FreshDirect, the biggest online retailer in New York State would launch a personalised product offering service that uses the Scarab Enterprise system. FreshDirect’s turnover...
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Defied stereotypes
Date: 2010-09-22 08:00:00
The latest research by Ipsos Mendelsohn revealed that rich American moms buy the same things at the same places as less well-off mothers. It also turned out that rich mothers’...
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Péter Feiner ask Ákos Kozák
Date: 2010-09-22 08:00:00
Question: Retail turnover fell in the first half of 2010. What do you think the perspectives are for the second half of the year? What can retailers and manufacturers expect...
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Disappointing second quarter results in European food retail
Date: 2010-09-22 08:00:00
In the second quarter less food was sold in retail in ten developed European countries (Hungary included), compared to April-June 2009. In terms of value, Nielsen Growthreporter registered negative performance...
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Non-alcoholic and single-flavour pralines strengthened their position
Date: 2010-09-22 08:00:00
In December 2009-May 2010 praline retail sales diminished by 19 percent in volume and by 13 percent in value, in comparison with the same period in 2009. The size of...
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Camping cheese was awarded the Superbrands prize
Date: 2010-09-22 08:00:00
The independent jury of 16 expert members awarded quality for the sixth time. They decided that the Camping brand, with its decades-long traditions, can bear the Superbrands 2010 marking for...
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The 5 winners of ‘The Heart of the Community’ programme were drawn
Date: 2010-09-22 08:00:00
One institution in Tahitótfalu, Szombathely, Komló, Békés and Szerencs will receive the donations collected as part of ‘The Heart of the Community’ (KÖSZI) programme this spring. CBA and Procter&Gamble set...
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The freedom of decision making
Date: 2010-09-22 08:00:00
Shoppers in the 21st century are different: consumers habits have changed, so it is worth rethinking the tools of brand and product communication. How to reach the new type of...
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Household chemical and cosmetics products seem to stabilise their position
Date: 2010-09-22 08:00:00
Turnover of the 60 household chemical and cosmetics products measured by Nielsen went above HUF 145 billion in the first six months. Toilet paper, soap, face and anti-wrinkle cream, insecticide...
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Food import is shrinking
Date: 2010-09-22 08:00:00
In January-May 2010 the volume of export augmented by 17 percent and import growth was at 15 percent. KSH’s quick report reveals that our export balance surplus was HUF 605...
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