News and articles
Danone Kft. helps children with cancer
Date: 2010-08-29 08:00:00
More than HUF 6 million has been collected so far in the ‘Let us do something for children together’ programme, which supports the building of an Education Centre in Bakonybél...
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Chinese delegation visited Kométa
Date: 2010-08-29 08:00:00
A delegation form the city of Cixi visited Kaposvár in July and the representatives of the two cities signed a declaration of intent to start a long-term cooperation. The delegation...
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Gifts are ready to be given
Date: 2010-08-29 08:00:00
We are witnesses to a concentration process on the Hungarian promotional gift market. Economic recession left its mark on the segment: Győző Sauer, 3L Gift Kft.’s managing director told Trade...
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The wine market is waiting for better times
Date: 2010-08-29 08:00:00
– Sales and buying occasions of consumers moved drastically towards products supported with promotions. It is promotion campaigns that drive consumers to sales channels and products – Gábor Soltész, president-director...
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With flower seeds for bees
Date: 2010-08-29 08:00:00
Bees are an endangered species that play a vital role in preserving the balance of our environment. UK drinks company Innocent, the National Trust and the Irish Beekeepers’ Association started...
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GINNT EXPO – DIGITALEXPO – SIGNEXPO: Intelligent business solutions
Date: 2010-08-29 08:00:00
Visit the GINNT EXPO (Global Innovation Technologies Expo) in Budapest’s Syma Event Centre on 15-17 September 2010. This year DIGITALEXPO and SIGNEXPO will accompany the main event. The three exhibitions...
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Gyulai and Csabai sausage have become protected
Date: 2010-08-29 08:00:00
As of 18 June 2010, the European Commission authorised the use of PGI (protected geographical indication) marking to both Gyulai and Csabai sausages. The two products have entered the exclusive...
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Less housework and more time spent with the family
Date: 2010-08-29 08:00:00
In Hungary 7 out of ten women would like to spend less time with cooking and more with their family – reveals a survey by Sága. Women spend 54 percent...
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Promotional gifts and prizes
Date: 2010-08-29 08:00:00
There are evergreens on the prize gift market, for example all kinds of technical devices and IT gadgets. Obviously these cannot be used in every segment of the market and...
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Bestillo Pálinkaház distills 3,000 litres of pálinka
Date: 2010-08-29 08:00:00
Despite bad weather conditions Gönc apricot, a product of protected geographical indication, yielded well (around 30 tons of good quality fruit) this year. Apricot pálinka will be bottled in November...
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Garden stores flee forward
Date: 2010-08-29 08:00:00
No precise data is available on the size of the domestic garden plant market, but experts’ estimate is that there are about 100 wholesalers in the country. Most of them...
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Electronic communication: an investment with rapid return
Date: 2010-08-29 08:00:00
Consumers remain the most important for a company even in the worst economic period, and a comprehensive, fast and accurate business management system with electronic devices creates advantages for them...
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Chio fries products in healthier oil
Date: 2010-08-29 08:00:00
From 1 July 2010, Chio Magyarország Kft. started using new frying oil blends in both of its plants. The new oil contains 30 percent less saturated fatty acid, so Chio...
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Fluid Music acquired Mood Media
Date: 2010-08-29 08:00:00
In June 2010 Fluid Music Canada Inc. completed the acquisition of Mood Media Group SA, by buying all the issued shares and receivables of the latter for EUR 160 million....
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Gold medal: Coty – Rafinanz • Adidas – Wii promotion
Date: 2010-08-29 08:00:00
Coty Hungary Kft. commissioned Rafinanz Service with a 10-week promotion campaign to boost sales of adidas women’s cosmetics and to support the range’s new Free Emotion product line. One of...
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The way a large retail chain does it
Date: 2010-08-29 08:00:00
SPAR offers 600 types of wine in bigger stores. In their assortment there are three private label ranges: under the S-Budget name they sell four types of table wine, the...
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Turnover increased in the country of supermarkets this June
Date: 2010-08-29 08:00:00
In Austria food retail turnover grew by 1.5 percent in value in the June 2009-May 2010 period, compared with the same period a year earlier – informs Sigrid Göttlich, the...
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Information updated daily
Date: 2010-08-29 08:00:00
Péter Csík, the managing director of Compton Informatikai ZRt. is of the opinion that in the dynamically changing competition only IT-supported flexible data processing can serve all the needs of...
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Theodora: the streets are buzzing with their advertisements
Date: 2010-08-29 08:00:00
In June 120 citylight posters in Budapest and 130 in the country advertised the mineral water company with the slogan ‘What makes you special is the distance that you have...
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Sió’s new marketing director
Date: 2010-08-29 08:00:00
From 28 June 2010, Dávid Aniot fills the position of marketing director at SIÓ-ECKES Kft. He graduated at Drury University in Springfield and came home to spend nine years at...
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Gold medal: SPAR Hungary • Smurf mania
Date: 2010-08-29 08:00:00
Between 23 April and 1 June 2009, 15 inhabitants of Smurf village moved to SPAR, KAISER’S, INTERSPAR and PLUS stores. The objectives of the promotion were increasing the number of...
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Wine has become cheaper in retail chains, while organised retail is consolidating
Date: 2010-08-29 08:00:00
According to the Nielsen Retail Index, wine value sales grew by 14 percent and volume sales were up 8 percent in the eight retail chains measured by Nielsen, in the...
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The Internet helps in buying medicine
Date: 2010-08-29 08:00:00
Hungarian medicine and medicinal product buyers use the Internet to gather information more often than other nationals. A Nielsen survey (conducted in 55 countries) found that 34 percent of Hungarian...
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The background of the future
Date: 2010-08-29 08:00:00
‘Future Store’ is not only about the equipment on the shop floor: an integrated IT system also forms part of it. These days when retailers try to keep only a...
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New on-line application to calculate ecological footprints
Date: 2010-08-29 08:00:00
BASF developed an Internet-based eco-efficiency measuring system, which makes it possible for users to examine the environmental impacts of products, for instance shopping bags. New products can be easily and...
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New managing director for Duropack-Starpack Kft.
Date: 2010-08-29 08:00:00
From August Dr Róbert Kocsis is the new managing director of Duropack-Starpack Kft. Mr Kocsis started his career at the Budapest affiliate of Planzer Transport AG in 1992. From 1999...
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Gold medal: Pöttyös • Pöttyös collection
Date: 2010-08-29 08:00:00
Pöttyös managed to set in motion those consumers who live for the day between 23 March and 31 May 2009. Iconic spotted presents and the latest promotion and communication tools...
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The Spritzer Bus has hit the road
Date: 2010-08-29 08:00:00
The idea came from the Community Wine Marketing Fund: promoting spritzer made from good Hungarian wines with a 2-month, nearly 2,000-km tour around the country. Early July ‘spritzer master’ András...
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Shoppers who buy vodka are likely to put other drinks in the basket too
Date: 2010-08-29 08:00:00
Nielsen’s Retail Index reveals that discount stores realised 17 percent of value sales in the 90 food categories measured in the December 2009-May 2010 period. As for the 60 household...
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Hungaricum Corner in CBA Plaza
Date: 2010-08-29 08:00:00
This July CBA Sopron Plaza opened the first Hungaricum corner where wines, pálinkas, sweets, fresh and preserved food products from Hungarian manufacturers can be found. Pricer electronic labels were used...
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