News and articles
Superbrands qualification to Magyar Cukor Zrt.
Date: 2010-09-22 08:00:00
As part of the Supebrands programme, Koronás Cukor received the Superbrands qualification and Magyar Cukor became one of the Business Superbrands. The independent jury honoured the hard work the company...
Read more
Nagel is the main sponsor
Date: 2010-09-22 08:00:00
Nagel Hungária Kft. is the main sponsor of POPAI Awards Hungary POP competition. The prestigious logistics company is connected to the field of ‘marketing at retail’ on many levels. They...
Read more
New Ultra Szavo Scrubbing Creams
Date: 2010-09-22 08:00:00
New Ultra Szavo scrubbing creams can be used for several purposes in the household....
Read more
Export plays the main role
Date: 2010-09-22 08:00:00
According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, mainly export-driven economic growth will be around 1 percent this year in Hungary. Industrial production in the first five...
Read more
Coffee brands use prize games to win consumers
Date: 2010-09-22 08:00:00
Although coffee is still one of the most popular products, in the recent period the market contracted significantly. Despite this trend Beatrix Pálvölgyi, Sara Lee Hungary Zrt.’s PR manager is...
Read more
New Fiat fleet helps the work of METRO’s regional sales team
Date: 2010-09-22 08:00:00
Early August METRO Hungary and LeasePlan Hungária Zrt. ceremonially presented 55 cars from the 110-car fleet to the sales representatives of METRO. They chose Fiat Grande Punto 1.3 Multijet diesel,...
Read more
New cleaning products from EVM
Date: 2010-09-22 08:00:00
EVM Zrt., the manufacturer of traditional brands such as Ultra, WU2, Caola and Komfort expanded its product portfolio. Last year the market welcomed their anti-mould product Ultra Szavo. Under the...
Read more
Shopping trolleys on a short leash
Date: 2010-09-22 08:00:00
In 2009 at least 17 US cities passed decrees to regulate the problem of abandoned shopping trolleys. Retailers and shoppers who break the rules will have to pay serious fines....
Read more
An overview of Hungary’s agricultural foreign trade balance
Date: 2010-09-22 08:00:00
According to data from the latest report by KSH (Central Statistical Office), published on 30 July, Hungary’s agricultural export was EUR 2,143.6 million in the first five months of 2010....
Read more
Greece on top of the inflation list
Date: 2010-09-22 08:00:00
EUROSTAT reported that consumer prices diminished in the eurozone in July, in comparison with June. In the EU-27 consumer prices were 1.9 percent higher in the same period. Prices decreased...
Read more
Coffee is still a popular and specific drink
Date: 2010-09-22 08:00:00
In the first half of 2010, 84 percent of Hungarian households bought coffee. Most of them, 65 percent bought ground roasted coffee; the second most popular was 3in1 and cappuccino...
Read more
Makó-style market opened in SPAR stores
Date: 2010-09-22 08:00:00
From August shoppers can buy original Makó products from traditional Makó-style wooden stands in SPAR stores. The idea came after Makó onion was granted protection from the European Union. A...
Read more
Hungarian company Scarab is heading to New York
Date: 2010-09-22 08:00:00
Scarab Research of Budapest announced that FreshDirect, the biggest online retailer in New York State would launch a personalised product offering service that uses the Scarab Enterprise system. FreshDirect’s turnover...
Read more
Defied stereotypes
Date: 2010-09-22 08:00:00
The latest research by Ipsos Mendelsohn revealed that rich American moms buy the same things at the same places as less well-off mothers. It also turned out that rich mothers’...
Read more
Péter Feiner ask Ákos Kozák
Date: 2010-09-22 08:00:00
Question: Retail turnover fell in the first half of 2010. What do you think the perspectives are for the second half of the year? What can retailers and manufacturers expect...
Read more
Disappointing second quarter results in European food retail
Date: 2010-09-22 08:00:00
In the second quarter less food was sold in retail in ten developed European countries (Hungary included), compared to April-June 2009. In terms of value, Nielsen Growthreporter registered negative performance...
Read more
Non-alcoholic and single-flavour pralines strengthened their position
Date: 2010-09-22 08:00:00
In December 2009-May 2010 praline retail sales diminished by 19 percent in volume and by 13 percent in value, in comparison with the same period in 2009. The size of...
Read more
Camping cheese was awarded the Superbrands prize
Date: 2010-09-22 08:00:00
The independent jury of 16 expert members awarded quality for the sixth time. They decided that the Camping brand, with its decades-long traditions, can bear the Superbrands 2010 marking for...
Read more
The 5 winners of ‘The Heart of the Community’ programme were drawn
Date: 2010-09-22 08:00:00
One institution in Tahitótfalu, Szombathely, Komló, Békés and Szerencs will receive the donations collected as part of ‘The Heart of the Community’ (KÖSZI) programme this spring. CBA and Procter&Gamble set...
Read more
The freedom of decision making
Date: 2010-09-22 08:00:00
Shoppers in the 21st century are different: consumers habits have changed, so it is worth rethinking the tools of brand and product communication. How to reach the new type of...
Read more
Household chemical and cosmetics products seem to stabilise their position
Date: 2010-09-22 08:00:00
Turnover of the 60 household chemical and cosmetics products measured by Nielsen went above HUF 145 billion in the first six months. Toilet paper, soap, face and anti-wrinkle cream, insecticide...
Read more
Food import is shrinking
Date: 2010-09-22 08:00:00
In January-May 2010 the volume of export augmented by 17 percent and import growth was at 15 percent. KSH’s quick report reveals that our export balance surplus was HUF 605...
Read more
It is now that brand building among pralines bears fruit
Date: 2010-09-22 08:00:00
Economic recession hit praline sales rather late, in last October-November. Data by Nielsen indicate that average prices grew significantly and small packaging units strengthened their position, while private labels also...
Read more
Sandwiches from Kométa salami for first-graders in Kaposvár
Date: 2010-09-22 08:00:00
In the first days of the 2010/2011 school year Kométa ’99 Zrt. handed out delicious salami sandwiches to 700 first-graders in 17 primary schools. The company’s managing director Giacomo Pedranzini...
Read more
International PRICER recognition for Szintézis Group
Date: 2010-09-22 08:00:00
On 2 September 2010 the PRICER conference was organised in Paris, with the participation of partners from all over the world. Strategic development director Dávid Szabó represented Szintézis Group –...
Read more
Tibi Kid Chocolate
Date: 2010-09-22 08:00:00
New, raspberry-yoghurt tibi Kid is made from real fruit and creates a pleasant harmony of flavours with the special milk chocolate....
Read more
Shoppers prefer general detergents and special-use cleaning products
Date: 2010-09-22 08:00:00
From the results of Gfk Hungária’s Eating Habits study we learn that the average Hungarian flat owner cleans the flat 2.3 times per week. 27 percent of them do it...
Read more
Cream that makes you drunk
Date: 2010-09-22 08:00:00
Cream is a novelty by a Cleveland company called Kingfish Spirits: flavoured cream with 15-percent alcohol content. Cream comes in vanilla, cherry, caramel, raspberry and chocolate flavours, and it can...
Read more
Demand turning to fondant candy in small packaging unit
Date: 2010-09-22 08:00:00
Fondant candy sales declined: in the period between last November and January 2010 nearly 3,000 tons were sold, 14 percent less than in the same period a year earlier. Nielsen...
Read more
Nestlé radically reduced its offices’ energy usage
Date: 2010-09-22 08:00:00
Nestlé Hungária Kft. uses 1,000 litres less water per day in its Budapest headquarters. 300 employees work in the 3,700 m² complex and the company reduced the building’s energy usage...
Read more