News and articles
The first E-Mail Marketing Report was prepared
Date: 2009-12-03 08:00:00
90 percent of active Internet users read approved commercial e-mail messages with an interesting subject, but an informal addressing is not always an advantage – reveals the E-Mail Marketing Report...
Read more
Raffaello T14 Csillag
Date: 2009-12-03 08:00:00
The exclusive look is guaranteed by the eye-catching, Christmas-spirit evoking gift box packaging....
Read more
New qualitative director at GfK
Date: 2009-12-03 08:00:00
From 15 October, György Becker is the new qualitative director of market research company GfK Hungária. Prior to joining GfK, the 54-year old psychologist worked for TNS Hungary as qualitative...
Read more
Hungarian exhibitors at the world’s biggest confectionery fair in Cologne
Date: 2009-12-03 08:00:00
Four Hungarian producers, Bonbonetti, Felföldi Kft., McScotland Kft. and Vida Kft will take part in the next International Confectionery Fair, the ISM. The event, held on 31 January-3 February 2010,...
Read more
Among the last in Europe
Date: 2009-12-03 08:00:00
According to a quick estimate by Eurostat, in August 2009, the volume of retail turnover kept falling, by 1.8 percent in the EU-27 and by 2.6 percent in the eurozone,...
Read more
New CEO at Kékkúti Ásványvíz Zrt.
Date: 2009-12-03 08:00:00
From 1 September 2009, Henrik Gotterbarm is the new CEO of the market leading mineral water company. He has been working for mother company Nestlé Waters for 15 years, prior...
Read more
Warning! Traffic diverted! Business Days 2009 (Part 2)
Date: 2009-12-03 08:00:00
On the morning of the second day at the Business Days conference of Lánchíd Klub and Trade magazine, held on 30 September-2 October in Tapolca, we examined how the crisis...
Read more
Solutions of the future in Düsseldorf
Date: 2009-12-03 08:00:00
More than 200 exhibitors will participate in Düsseldorfs information technology fair EuroCIS, on 2-4 March 2010. The most important topics will be effective cash register solutions, payment systems, supply chain...
Read more
Hungary increased prices the most
Date: 2009-12-03 08:00:00
In August 2009, consumer prices in the EU-27 were 0.6 percent higher than in August 2008, according to harmonised data. The biggest price increase was in Hungary with 5 percent,...
Read more
The recipe of a rejuvenating treatment from Házi Arany
Date: 2009-12-03 08:00:00
Gábor Heltai, the director of Házi Piros Paprika Kft. and their agency, Czino Trade Solutions decided to blend a few classic ATL tools with on-line marketing and in-store tools in...
Read more
New recognition: Hungarian Agricultural Economics Quality Prize
Date: 2009-12-03 08:00:00
Soon a new trademark will appear on the packaging of a few food products: the Hungarian Agricultural Economics Quality Prize honours companies’ efforts to meet quality requirements, thereby setting them...
Read more
Sales approach an annual HUF 27 billion
Date: 2009-12-03 08:00:00
Demand for wiener is steady: 27,000 tons were sold in September 2008-August 2009, just like a year earlier, according to the Nielsen Retail Index. Wiener sales grew above the meat...
Read more
Nails grow fast at Beauty International
Date: 2009-12-03 08:00:00
New possibilities in beauty and skin care are in the limelight of cosmetics trade fair Beauty International, held in Düsseldorf on 26-28 March 2010. 1,200 companies and brands are expected...
Read more
Light at the end of the tunnel?
Date: 2009-12-03 08:00:00
A regional study recently published by PricewaterhouseCoopers paints a slightly unexpectedly positive picture of the consumption markets of upcoming states. According to experts, most global companies realised before the crisis...
Read more
Europe’s Day in Commerce for the fifth time in Hungary
Date: 2009-12-03 08:00:00
The National Association of Entrepreneurs and Employers as the Hungarian member organisation of EuroCommerce organised the domestic Europe’s Day in Commerce on 3 November. László Herczog, the Minister of Social...
Read more
Sensormatic system at NorgesGruppen
Date: 2009-12-03 08:00:00
Norway’s leading food retail chain, NorgesGruppen equipped its stores with Sensormatic® acousto-magnetic (AM) detection technology in order to cut down on stealth and increase profits. Sensormatic AM labels are smaller...
Read more
The crisis made wiener buyers more rationalistic
Date: 2009-12-03 08:00:00
Consumers accept pre-packaged wieners and do not think of deli counter wiener as better. The price advantage of the latter is also dwindling and it is important to be aware...
Read more
Private labels in the limelight at Alimentaria 2010
Date: 2009-12-03 08:00:00
In March every second year, Barcelona becomes the world capital of the food industry when Alimentaria, Europe’s biggest food and gastronomy fair is held. On 22-26 March 2010, the 18th...
Read more
Fresh! 100% frissen préselt gyümölcslevek nem koncentrátumból
Date: 2009-12-03 08:00:00
Fruit juice made not from concentrate, but pressed directly from the fruit....
Read more
Awards presented at Europe’s Day in Commerce, 2009
Date: 2009-12-03 08:00:00
Klauzál Gábor Prize: Posch Péter, WestEnd Ingatlanhasznosító és Üzemeltető Kft. ügyvezető igazgatója; Dr. Vígh Gábor, Mammut Zrt. vezérigazgatója; Ay János, MKIK koordinációs és marketing igazgatója; Boros Péter, COOP Győr Zrt....
Read more
European symphony
Date: 2009-12-03 08:00:00
Berlin, Germany. We are raising our glasses with Germans business partners to the anniversary of the collapse of the Wall. They are grateful to us Hungarians, but soon start to...
Read more
Six and a half million glasses of water for those in need
Date: 2009-12-03 08:00:00
As a result of Procter&Gamble’s 3-month programme, more than 1.3 litres of clean, potable water was ”collected” by Hungarian consumers. Those who bought any product from the Aqua collection supported...
Read more
They spent more on wieners
Date: 2009-12-03 08:00:00
According to GfK Hungária’s ConsumerScan, Hungarian households bought 3 percent less wiener in the first eight months of 2009, compared to the same period last year. The average price per...
Read more
To leave or to stay, that is the question
Date: 2009-12-03 08:00:00
It is constantly debated whether trade fairs and participating in them are necessary. Ilka Theil, marketing leader of Idea Zone says that statistical data from 2008-2009 are significantly worse than...
Read more
Hírös Kecskeméti Mézes Ágyas Meggy
Date: 2009-12-03 08:00:00
Youthful taste that is easy to consume....
Read more
“Many retail companies would like to be in our place”
Date: 2009-12-03 08:00:00
Péter Boros, CEO of COOP Győr Zrt. was awarded the Klauzál Gábor Prize. Q: Could you list the most important steps in your career? A: I started out as an...
Read more
Increasing public demand for cheap products
Date: 2009-12-03 00:03:55
According to the datas of GfK Hungária Market Research Institute; in the third quarter of 2009, the households purchased recommended daily products 1.3 percent lower than a year earlier. However,...
Read more
Domestic food retail sales increased in value, decreased in volume in the third quarter
Date: 2009-12-03 00:03:42
According to Nielsen market research company; with Hungary food retail sales volume decresed in nine European countries in the third quarter, compared to last year’s July -September. In Hungary, the...
Read more
