News and articles
Coffee in a hundred different ways
Date: 2010-05-20 08:00:00
On 23-25 April, Magyar Kávétársaság Kft. organised the Marvellous Coffee trade fair. Bravos, Pellini, Mauro, Musetti, SaraLee, Semiramis, Pasco and Nestle were all present. The event’s objective was to facilitate...
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Firsthand market research
Date: 2010-05-20 08:00:00
Firsthand market research data’ was the title of Trade Marketing Club’s meeting on 15 April in the BKIK headquarters. Leading experts from GfK, Nielsen and Ipsos analysed the past year...
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Food prices stepped on the brake
Date: 2010-05-20 08:00:00
In March 2010, the monthly average consumer price increase was 0.7 percent, but compared with March 2009 prices were up by 5.9 percent On average, prices were 6 percent higher...
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Ice cream experiences from branded products
Date: 2010-05-20 08:00:00
It seems like the crisis does not affect ice cream sales – Nielsen reported improvement. If we look behind the trend, we can see that private labels are slowly expanding...
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Private life made public
Date: 2010-05-20 08:00:00
While shopping, customers can now use their smartphones to compare prices with prices offered by other shops. Shopkick, a recently established California enterprise uses the phones’ location-sensing abilities to send...
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Bestillo is the favourite of Gyula dwellers
Date: 2010-05-20 08:00:00
Bestillo Pálinkaház’s raspberry pálinka was the spectators’ favourite at the 11th Kisüsti Pálinka festival in Gyula, where the jury tested 851 pálinkas and distillates. Boldogkő Fruit Kft., the manufacturer of...
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Industrial Oscar for Tetra Pak
Date: 2010-05-20 08:00:00
The Budaörs plant of Tetra Pak is the first Hungarian packaging material manufacturer that has won the Manufacturing Excellence Award of the Japan Institute of Plant Maintenance. The industrial ‘Oscar’...
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Members of the food chain are more disciplined year by year
Date: 2010-05-20 08:00:00
In Hungary people’s trust in food products has never been shaken. Not even six years ago, during the paprika scandal. Nevertheless, the bird flue did some harm to chicken farmers....
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Industrial prices decreased
Date: 2010-05-20 08:00:00
lthough in February 2010 industrial export prices were 0.9 percent higher than in the previous month, they were 5.4 percent lower in comparison with February 2009. Prices in the food...
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Larger packaging units experienced a bigger decline
Date: 2010-05-20 08:00:00
Data from GfK Hungária’s ConsumerScan indicates that 40 percent of Hungarian households bought some kind of family size ice cream in 2009. The average household purchased this cold delicacy 6...
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The fourth screen
Date: 2010-05-20 08:00:00
It caused a lot of excitement when in Nielsen’s first quarterly report the company audited the efficiency of programmes and ads in so-called 4th-screen broadcasts – these run on displays...
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Riceland’s prize game continues!
Date: 2010-05-20 08:00:00
This year started well for one participant of Riceland’s loyalty programme – players only had to collect 5 Riceland logos – as in both January and April one lucky winner...
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Consumer trust
Date: 2010-05-20 08:00:00
Food safety is important for every second Hungarian in deciding where to do their shopping, informs a Nielsen survey. Six out of ten Hungarians think the products they buy in...
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Inflation in Hungary is the highest
Date: 2010-05-20 08:00:00
In February 2010, in the EU-27 consumer prices were 1.4 percent higher on average, compared to prices in February 2009. The biggest increase was measured in Hungary (5.6 percent) and...
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Growth in terms of both value and volume
Date: 2010-05-20 08:00:00
The Nielsen Retail Index revealed that mineral water’s market position strengthened in retail: in April 2009-March 2010 value sales improved by 3 percent and neared HUF 47 billion, while Nielsen...
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Design and brand building the P&G way
Date: 2010-05-20 08:00:00
The significance of in-store marketing keeps growing. According to a report by Nielsen, in-store tools are more influential in shaping awareness than television. So Phil Duncan, the head of P&G...
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New CEO at Cerbona
Date: 2010-05-20 08:00:00
From 6 April, Gábor Gosztonyi is the new CEO of Székesfehérvár company, Cerbona Zrt. His predecessor, Tivadar István Szabó will remain a member of the Board of Directors. Gábor Gosztonyi...
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Fanta Bongo
Date: 2010-05-20 08:00:00
This time the new, limited edition was inspired by South Africa....
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Rapid alerts
Date: 2010-05-20 08:00:00
RASFF (Rapid Alert System for Food and Feed) operates in the member states of the EU. Through this system member states report to the European Commission if human health hazards...
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Industry in the EU shows signs of recovery
Date: 2010-05-20 08:00:00
Eurostat’s report indicates that in the last quarter of 2009 the economy of the eurozone was stagnating. However, the annual decline of 2.2 percent was bigger than expected. In January...
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This year’s mineral water season may bring elevated prices
Date: 2010-05-20 08:00:00
Last year mineral water sales were the only one to increase among high-volume non-alcoholic thirst quenchers: the category improved by nearly 5 percent, in a large part due to a...
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Category identifying placement
Date: 2010-05-20 08:00:00
Energy drink category is a dynamically expanding one, which has been growing by two-digit numbers for years. Balázs Ruip, Red Bull Hungária Kft.’s trade marketing manager told our magazine that...
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STI Packaging RO Srl officially opened its gates
Date: 2010-05-20 08:00:00
On 15 April 2010, STI Group’s 13th plant was officially inaugurated in Cluj-Napoca (production already commenced in January). Dr. Tom Giessler, the group’s chief financial officer and a managing director...
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Joya Soy Drinks
Date: 2010-05-20 08:00:00
Besides Joya soy drinks, Real Nature Kft.’s product selection is now expanded with rice and oatmeal drinks....
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The source of fresh and safe products
Date: 2010-05-20 08:00:00
József Surányi, the head of METRO’s quality assurance department says: – Our major goal is providing partners with quality, fresh products. Our customers can be sure that fresh food products...
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Variations on eco-bottle
Date: 2010-05-20 08:00:00
Andrew Kim, an 18-year old designer unveiled a new concept, which uses squared Coca-Cola bottles that can be folded when empty – they become up to two-thirds smaller than when...
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Puskás Öcsi is the face of Szentkirályi in Australia too
Date: 2010-05-20 08:00:00
At the end of April, Szentkirályi launched its new advertising campaign that uses the image of Puskás Öcsi – not only in Hungary, but in Australia and the US as...
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They are the best in promotion
Date: 2010-05-20 08:00:00
Trade magazin, in cooperation with Nielsen and with support from POPAI Hungary and Trade Marketing Club organised its promotion competition. Manufacturers and promotion agencies competed in 5 categories (food, drink,...
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Practical novelty from Milli
Date: 2010-05-20 08:00:00
The spring novelty from the Milli Perfecto cream family is Milli Perfecto Cream spray. New, practical packaging makes the quality product easier to use when it comes to cooking or...
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