News and articles

Responsible leaflet issuance in the spirit of sustainability

SPAR decided to substantially reduce the size of its weekly published INTERSPAR leaflets. This means that paper usage will be reduced by 800 tons and ink usage will diminish by...

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Biopont Snack

A healthy snack made from organic base materials. It has low oil content, it contains no additives and it is available in exciting flavours....

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Calculating with everything

Anna and her team not only prepared for the competition, but did market research too because they want to see their product in the shops. I am quite sure that...

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Margarine sales grew, average prices fell

Few food categories were able to grow in both value and volume last year, but margarine was one of them. Retail value sales were up by 4 percent in April...

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Linde cut costs by outsourcing

Linde Gas Hungary – the biggest gas manufacturer and seller of gases in Hungary – decided to cut costs by introducing card entry, and time and attendance systems. Wage calculation...

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The secret of pleasant smelling soft skin

Veet® Supreme Essence’s new, rose scented products appeared in shops. It only takes 3 minutes for this hair removal cream to make women’s legs smooth, silky and pleasant smelling. Veet®...

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METRO to build a unique Customer Academy in Hungary

The founding stone of METRO’s Customer Academy was laid at the end of June, near the company’s headquarters in Budaörs. With the 1,200 m² new complex METRO intends to offer...

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Bref Power Aktiv

New Bref Power Aktiv toilet rim block cleans the toilet bowl with every flush....

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Customised bath bomb

After a long day of hard work everyone loves to plunge into a hot bath. Especially if we can prepare the fragrant bath balls ourselves – it only takes five...

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Innovations brought results on the margarine market

While a couple of years ago margarine was the victim of persecution, today the category has a healthier image and it develops steadily. Baking margarine sales data from last year...

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Help came the second time as well

After the big rains in June, several companies rushed to help flood victims. Szentkirályi Ásványvíz Kft. and the Hungarian Red Cross transported 54,000 litres of mineral water to villages in...

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HELL capitalises domestically on its market success

HELL Energy expanded by 32 percent in 2009, realising a domestic sales revenue of HUF 2.8 billion – the company practically doubled its market share in Hungary. Presently Hungarian-owned HELL...

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Growing importance of managing fresh categories

InterMopro, InterCool and InterMeat – the trade fairs of dairy, meat and frozen products will be held on 12-15 September in Düsseldorf. From Hungary six companies are going to participate...

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FruFru fruit sour milk's

FruFru fruit sour milks are livening the old healthy Hungarian tradition of sour milks consumption....

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Energising fake blood

A US company is capitalising on the booming vampire trend. They put BLOOD Energy Potion on the market, an energy drink in a bizarre packaging: it comes in small bags...

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Modern oils in several flavours

Maresi Foodbroker Kft. distributes KRONEN maize germ cooking oil, which is rich in quality fatty acids and vitamin E. Rita Habuda Salámosy, Maresi’s managing director told that KRONEN oil is...

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Magic pencils in Tesco stores

Tesco launched a new fund-raising campaign on 8 June. In 91 hypermarkets special pencils can be bought, they cost HUF 2999 and the revenues from sales will go to Mosoly...

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Cappy Ice Fruit’s new design

From May, Cappy Ice Fruit drinks are available in shops with a new design, in 4 improved and 2 completely new flavours. Orange Mix attracts orange lovers with an exciting...

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Franchising works well in Hungary

According to data from the Hungarian Franchise Association, 18,000 enterprises are members of the 340 franchise networks in Hungary – we are ahead of the neighbouring countries. A well-organised franchise...

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Joya soy product's

A refreshing novelty among Joya soy products. It combines the popular chocolate and vanilla flavours with a soft and creamy, pudding-type texture....

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Ecologic packaging for the milk industry

A California company developed a packaging solution called Eco|logic, which makes possible the 100-percent recycling of packaging material. The two-layer packaging – used in the milk industry – combines a...

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The margarine market expanded despite the recession

According to GfK’s Consumer Scan, 73 percent of Hungarian households bought some kind of tub margarine and 60 percent purchased baking margarine in the first quarter of 2010 – both...

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Házi Piros Paprika celebrated 20 years

On 4 June Házi Piros Paprika Kft. celebrated its 20th birthday in Bakodpuszta. Last year the company’s sales revenue was HUF 2.6 billion and they integrated 2,000 hectares of land....

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Milli Mia Túróvarázs reborn

Milli Mia Túróvarázs returns in June with higher fruit content, highlighting the strawberry, apricot, sour cherry and blackcurrant flavours even more. There are few fruit flavours available on the milk...

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Update is gaining momentum

Update International Kft.’s plan is to double the number of its franchise stores by the end of the year, completing the building of the 100-shop network in Hungary. The number...

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Beer specialty with lemon

Beer specialty with lemon, the first flavoured beer in the medium price category....

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Retail keeps plunging

According to KSH’s report, there was a 4-percent decline in domestic retail turnover in March, compared with data from March 2009. In the 1st quarter, retail turnover was 4.6 percent...

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Large packaging units sell better

Value sales of carbonated soft drinks grew in stores larger than 400 m² in the April 2009-March 2010 period; value sales fell in stores smaller than 400 m² – informs...

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With excellent training programmes for the future!

SPAR Hungary received its Accredited Adult Education Institute certification in 2006 and this year it was extended until 2014. SPAR pays great emphasis to training its employees, as the company...

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Successful Guinness record attempt with Irsai Olivér

Királyi Wine House and Cellar Museum organised ‘The world’s largest spritzer’ Guinness record attempt in Buda Castle’s Szent György Square. The 550-litre spritzer giant was made from Szent István Korona’s...

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