News and articles
Restructuring, not restoration
Date: 2010-08-29 08:00:00
Market research company NPD asked the opinion of 71,000 consumers and found that shopping habits changed for good, there is no hope for restoring them. The cake has become smaller...
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Flóraszept’s new product's
Date: 2010-08-29 08:00:00
Flóraszept’s new products offer a cleaning alternative to housewives – at an advantageous price....
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Retail’s boat is still sailing on troubled waters
Date: 2010-08-29 08:00:00
According to KSH’s quick report, volume sales in retail were down by 4.7 percent in the first four months of 2010 and by 5 percent in April, compared to the...
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To the dustbin it goes!
Date: 2010-08-29 08:00:00
In Hungary, the bin bag market surpasses the value of HUF 4 billion. According to Csaba Horváth, the managing director of Hok-Plastik, because of the influence of fossil fuel price...
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Strategic partnership will strengthen the distribution Rézangyal
Date: 2010-08-29 08:00:00
Rézangyal Kft. and Coca-Cola Hungary signed an agreement on 15 June 2010, according to which from 5 July Coca-Cola HBC is the exclusive distributor of Rézangyal Classic Selection (11 flavours)...
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New CEO for Borsodi Brewery
Date: 2010-08-29 08:00:00
From 1 August 2010 Zsolt Tőtös takes the CEO seat of Borsodi Brewery. Mr Tőtös has been working in the FMCG sector for 20 years, spending the last 9 years...
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Mobile phones instead of loyalty cards
Date: 2010-08-29 08:00:00
Coca-Cola and Rogers Wireless, a Toronto mobile phone service provider started a revolutionary cooperation. Codes printed on the inside of caps can be sent to the mobile company via SMS...
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Fasten yoghurt
Date: 2010-08-29 08:00:00
Products in the Fasten yoghurt range constitute healthy and delicious alternative to those on a weight loss diet or to consumers who care about staying in shape....
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Prices in agriculture continue to fall
Date: 2010-08-29 08:00:00
The production price level of agricultural products was down 0.6 percent in May 2010. In April the fall was 5.7 percent in comparison with the same month last year –...
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Shaken, not stirred
Date: 2010-08-29 08:00:00
The budget needs more money – there is less money to spend in people’s pocket: this is not the best scenario when you want to sell alcoholic beverages. In the...
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The alcohol consumption of festival-goers knows no limits
Date: 2010-08-29 08:00:00
Heineken Hungária Zrt. and Krétakör went to festivals to campaign for responsible drinking and the results give us food for thought. Péter Fancsikai directed a short film and an animation...
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The secret of quality: ISO 22000 standard for SPAR’s meat processing plant
Date: 2010-08-29 08:00:00
SPAR Hungary’s meat processing plant was the first in Hungary to acquire the ISO 22000 certification, the requirements of which guarantee the excellent quality of fresh meat and meat products...
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Santa Claus in the summer
Date: 2010-08-29 08:00:00
More than 500 units of Sears, Toys R Us, Target and a few other American retail chains decided to push Christmas promotions as early as July. They give a 40...
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Small is the Strong Shot, but strong
Date: 2010-08-29 08:00:00
Pepsi came out with its latest innovation in Japan. Strong Shot is an energy drink in a 190-ml aluminium can, with extra caffeine and extra carbonation. Because of the high...
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Family budgets reshaped for the umpteenth time
Date: 2010-08-29 08:00:00
While in the European Union retail turnover fell at the same rate as in November 2008, in Hungary it decreased by 4.7 percent in the first four months of 2010,...
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Liegl & Dachser – további sikerekre hangolva
Date: 2010-08-29 08:00:00
Liegl&Dachser, a transportation and logistics joint venture seated in Pilisvörösvár has celebrated its 10th birthday recently. Engelbert Liegl, the company’s founder told that they intend to keep contributing to speeding...
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Szenkirályi established a new logistics centre
Date: 2010-08-29 08:00:00
Szentkirályi Ásványvíz Kft. inaugurated its new Logistics Centre, named after Sándor Balogh, at the company’s premises on 1 July. The 4,000-m² building is the result of a HUF 500-million investment...
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Growing media spending
Date: 2010-08-29 08:00:00
Zenith Optimedia (Publicis Group) increased its forecast for the growth of global media spending to 3.5 percent in the year 2010. Earlier 2.2-percent expectations were modified because of recent global...
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Brau Beviale 2010: the leading trade fair of Europe’s beverage industry
Date: 2010-08-29 08:00:00
Raw material, technology, logistics and marketing trends will be in the focus of this year’s Brau Beviale, held in Nürnberg on 10-12 November. Recently the organisers gave an international press...
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Green message instead of a brand name
Date: 2010-08-29 08:00:00
A German businessman tries to grab the attention of consumers with the message ‘Stop The Water While Using Me!’, which is printed on toothpaste tubes, shower gel and shampoo bottles...
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The revolution of mobile technology
Date: 2010-08-29 08:00:00
‘Mobile technology revolutionises the relationship between the business sphere and consumers!’ was the motto of the first GS1 MobileCom Day conference where experts introduced the latest mobile applications. GS1 member...
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Danone Kft. helps children with cancer
Date: 2010-08-29 08:00:00
More than HUF 6 million has been collected so far in the ‘Let us do something for children together’ programme, which supports the building of an Education Centre in Bakonybél...
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Chinese delegation visited Kométa
Date: 2010-08-29 08:00:00
A delegation form the city of Cixi visited Kaposvár in July and the representatives of the two cities signed a declaration of intent to start a long-term cooperation. The delegation...
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Gifts are ready to be given
Date: 2010-08-29 08:00:00
We are witnesses to a concentration process on the Hungarian promotional gift market. Economic recession left its mark on the segment: Győző Sauer, 3L Gift Kft.’s managing director told Trade...
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The wine market is waiting for better times
Date: 2010-08-29 08:00:00
– Sales and buying occasions of consumers moved drastically towards products supported with promotions. It is promotion campaigns that drive consumers to sales channels and products – Gábor Soltész, president-director...
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With flower seeds for bees
Date: 2010-08-29 08:00:00
Bees are an endangered species that play a vital role in preserving the balance of our environment. UK drinks company Innocent, the National Trust and the Irish Beekeepers’ Association started...
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GINNT EXPO – DIGITALEXPO – SIGNEXPO: Intelligent business solutions
Date: 2010-08-29 08:00:00
Visit the GINNT EXPO (Global Innovation Technologies Expo) in Budapest’s Syma Event Centre on 15-17 September 2010. This year DIGITALEXPO and SIGNEXPO will accompany the main event. The three exhibitions...
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Gyulai and Csabai sausage have become protected
Date: 2010-08-29 08:00:00
As of 18 June 2010, the European Commission authorised the use of PGI (protected geographical indication) marking to both Gyulai and Csabai sausages. The two products have entered the exclusive...
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Less housework and more time spent with the family
Date: 2010-08-29 08:00:00
In Hungary 7 out of ten women would like to spend less time with cooking and more with their family – reveals a survey by Sága. Women spend 54 percent...
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