News and articles

A new In-Store anlysis-method was designed with the support of the New Hungary Development Plan

A new In-Store anlysis-method was designed with the support of the New Hungary Development Plan. There are plenty of factors influencing customers when it comes to their decisions on what...

Read more

Wonderduck Agency is the name of Rafinanz independent BTL division

The BTL division of Rafinanz is going to continue its activity under the name Wonderduck Agency. The team and the leaders are not going through any changes. Rafinanz has strenghtened...

Read more

Main trends at Pro Wein: fresh wines with low alcohol content

In a first for the international wine industry, the heads of five New World national marketing bodies will be sharing a panel at the Down2Earth exhibition at ProWein 2011 in...

Read more

Changes in the regulation on environmental protection product fee?

PricewaterhouseCoopers Kft. informed its partners about changes in the regulation of the environmental protection product fee. Manager Balázs Szük told that were not many significant changes in the regulation as...

Read more

Nutex plans expansion

Hungarian dietary supplement maker Nutex has announced that they are about to expand on its existing markets this year, and they hope to close 2011 with positive numbers. Nutex and...

Read more

Women are more comfortable with community portals

Hlf of the people between 18-64 who are persent on at least one community portal, get use these type of sites on a daily basis. On IWIW and Facebook, women...

Read more

Clin Multi-Shine window cleaner

Clin Multi-Shine window cleaner cleans glass and more than 20 other types of surface. Due to its special formula it can be used safely on sensitive surfaces such as TV...

Read more

Hipp Apple juice nectar

Hipp Apple juice nectar with fennel tea and Hipp Red fruit juice nectar with rose hip tea are recommended from the age of 4 months; these healthy and tasty thirst...

Read more

Herz Csemege and Paprikás salamis

Herz Csemege and Paprikás salamis are now also available in the self-service counter in a 400g version, together with the 70g sliced and the 800g whole formats....

Read more

Nagyi titka (Granny’s secret) flours

Make sure you have enough in stock before the holiday season because shoppers will come looking for Hungary’s most dynamically developing milling product family, the new Nagyi titka (Granny’s secret)...

Read more

Yippy product family

From March 2011 Rauch Hungária Kft. renews its Yippy product family. The fruit drinks, which were developed especially for children and are available in three flavours, are now sold in...

Read more

Axe Excite shower gel

The creation of the new Axe Excite shower gel was inspired by the world’s leading scents....

Read more

Dove Men+Care Aqua

The Dove Men+Care product range, introduced with great success in 2010, will be expanded with a new scent in 2011, available in shower gel, deo and roll-on formats....

Read more

Jacobs 3in1 Milka

A fondling, creamy 3in1 experience: coffee drink and dessert in one, with Milka cocoa powder added....

Read more

Airwaves Extreme

Airwaves Extreme has joined the group of 10 pellet chewing gums: a cause for joy among those who like an extra strong mint taste!...

Read more

Love VisibleCare Toning

Dove shower gels were reborn with the addition of the Dove NutriumMoisture™ formula: they are hydrating and nourishing the skin, just like the Dove VisibleCare product family, which proudly presents...

Read more

Dolce Vita yoghurt

New Dolce Vita yoghurt is a delicious dessert with a fat content of only 7% – in a really creamy and rich combination that conjures the dessert specialties of different...

Read more

Ultra Szavo specialist product

New specialist product under the Ultra Szavo brand name, for removing mould and stains in the bathroom and on other washable surfaces....

Read more

Ultra Szavo cleaning products

New, multifunctional special cleaning products under the Ultra Szavo brand name, with antibacterial agent....

Read more

TopJoy Scooby-Doo 0,2 l fruitdrinks

Children’s favourite Scooby-Doo characters appeared on the 0.2-litre TopJoy boxes. Thanks to the aseptic carton packaging, the products are preservative-free and do not contain artificial colouring....

Read more

Kecskeméti jams/Kecskeméti Tradition

Kecskeméti jams are natural and have a high fruit content; they are produced in five flavours (apricot, elder, raspberry, sour cherry, strawberry) and are distributed in 280-gram packaging....

Read more

Füredi ION pH 9.3

The body’s pH level needs to be reduced significantly and Füredi ION alkaline mineral water family helps to achieve the optimal pH balance....

Read more

Béres Actival Kid multivitamin chewing gum for kids

Complex dietary supplement; 30 multivitamin chewing tablets with minerals, trace elements and sweetener in 5 different flavours. This time the product comes with a gift: a bicycle wheel flashing light....

Read more

Trade marketing is my love this year too

Trade Marketing Club, POPAI Hungary Association, Trade magazin and In-store Team Kft. organised their annual conference – the topic of which was mergers and divorces – at the headquarters of...

Read more

Various opinions on Fruit Logistica

‘Fruit Logistica was highly successful for Belgian fruit and vegetable exporters. It was remarkable to see so many visitors from Russia, Eastern Europe, the Middle East and North America.’ (Veerle...

Read more

Ethics, health and toys

It is difficult to find FMCG products which have been developed especially for small children, despite the fact that the average schoolchild has a monthly HUF 4,000 to spend. A...

Read more

Drugstores

Drugstores continued their conquest: sales in this retail channel improved by 4 percent in value and by 5 percent in volume, reaching a market share of 26 percent (up 1...

Read more

Increasing value from the outside

...

Read more

Complete renewal in terms of skin care

In 2011 Dove improves its product portfolio paying even greater attention to the needs of the skin. From this year all shower gels will contain the NutriumMoisture™ formula and two...

Read more

Product return

Impala Kft., a furniture distribution company not only developed its own line, but also had a great promotional idea: used chairs can be returned in exchange of HUF 3,000 per...

Read more
Oldal