News and articles

Riceland Exotic Salads 500 g

RicelandExoticSalads is the real gourmet’s favourite rice. It is a mixture of the always reliable rice parboiled in its husk, tricky (since actually it isn’t rice) dark-coloured wild rice and...

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Olympos Lime

Lemon juice expert Olympos appears in stores with a new lime product this spring. With its 50-percent lime content the new Olympos Lime is ideal for flavouring cocktails, salads, fish...

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Dr. Oetker Friss Élesztő

A new addition to the Dr. Oetker Yeast line: Dr. Oetker Fresh Yeast. One pack of Dr. Oetker Fresh Yeast is enough for 500-1,000g of flour, depending on the recipe....

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Domestos Turbo Fresh

DomestosTurboFresh is a unique rotating toilet block that spreads the power of Domestos all over the toilet bowl. Thanks to its two-phase refill feature TurboFresh not only cleans, but also...

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Fa Floral Protect

The new special fragrance release tech­­­nology used in Fa FloralProtect deodorants guarantees a lasting pleasant scent. These deodorants prevent foul smelling body odour and don’t leave a stain on users’...

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Kiskunfélegyházi horseradish

The harmonic taste and high horseradish content of the new Kiskunfélegyházi horseradish (mild) guarantee that consumers who like milder horseradish will get to like it instantly....

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McVitie’s

United Biscuits’ new kid product, McVitite’s Justice League has arrived to Hungary. McVitie’s Justice League was inspired by the famous comic heroes Superman and Batman: the chocolate cream filled biscuits...

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Airwaves Multipack két ízben

The more, the stronger! Two new members of the Airwaves chewing gum family, AirwavesMenthol&Eucalyptus and AirwavesCoolCassis are now also available in triple multipack version....

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Vademecum PRO Vitamin Repair 75 ml

New Vademecum PRO Vitamin Repair is the latest member of the successful PRO Vitamin product family. It contains vitamins and natural agents, its gentle formula protects the teeth and nourishes...

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Metro: passion and expertise

2014 is a special year for Metro, celebrating the 50th anniversary of forming the Metro Group and 20 years of Metro in Hungary. The anniversary year is made memorable with...

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Beef products from Poland

Polish company Biernaczki held a press conference at SIRHA to announce their entering the Hungarian market with Beef Master products. The family-owned company is 20 years old and specialises in...

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In black and white (and grey)

‘40 shades of grey’ was the title of the roundtable discussion on VAT fraud, organised by the Chain Bridge Club on 11 March. The moderator was Zoltán Tóth, managing partner...

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Insights into retail in South East Europe

FMCG retail trends are the most positive in the region in CROATIA. Croatia has been an EU member state since last July – and that was just the time when...

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How to export to Germany?

On 27 February 2014 the German-Hungarian Chamber of Industry and Commerce held an Export Forum. In the German market only well-prepared businesses can be successful, those which have an extensive...

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Welcome to Paradise: trade fairs in Germany

Crowds of visitors at the Green Week (Internationale Grüne Woche, Berlin, 16-25 January 2014) The 79th Internationale Grüne Woche trade fair brought 1,650 exhibitors from 70 countries to Berlin and...

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Ups and downs in Turkish-Hungarian agricultural foreign trade

Hungary’s agricultural foreign trade with Turkey was like a rollercoaster ride in the last decade. For instance our agricultural export to Turkey was seven times bigger in 2010 than in...

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Turbulences

In Hungary the euro/forint exchange rate seems to have stuck above 310 – in perfect harmony of the interest of high politics. The government’s representatives said the weak forint isn’t...

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Erzsébet vouchers can now be used to pay in all Tesco stores

As of 7 March Tesco Express stores also accept Erzsébet vouchers. With the 39 stores now joining the system the vouchers can be used to pay in all 220 Hungarian...

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The first few years

In our previous issue, there was a special feature on the Branded Goods Association, recently celebrating its 18th anniversary – five full pages were merely not enough to present BGA’s...

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Support and recognition

There are many ways of supporting someone, a good cause we believe in or something we deem to be necessary. We can also show our recognition of someone’s work, perseverance,...

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Shoppers, trends

Google is about to open its first store at 131 Greene Street in New York. The 750m² retail unit’s opening is part of the trend called ‘reverse showrooming’ – shoppers...

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Insider

POPAI Hungary Association’s first meeting of the year was held on 11 March 2014 at SIRHA Budapest and was open to non-members too. In the VIP room of Pavilion G...

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GlobalShop, Las Vegas

Each year the American continent’s biggest POP, retail design and shopper marketing trade show is organised in turns by Chicago and Las Vegas. Between 18 and 20 March 2014 the...

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Seeing them and falling in love with them

Trade Marketing Club’s annual ‘Trade marketing, my love’ conference is traditionally held around Valentine’s Day. This year it took place on 13 February and the theme was visual merchandising in...

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Growth can be attained in hard times too (Part 1)

James Russo, Nielsen’s senior vice president responsible for global consumer insights states in his recent study that it isn’t easy to be a consumer these days. Although global consumer confidence...

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EuroShop breaks all former records

Düsseldorf hosted the EuroShop trade fair between 16 and 20 February: more than 109,000 visitors came from 110 countries to learn about the latest trends and innovations, and to establish...

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Cotton wool factory

Európa Partner Kft. set up a cotton wool factory in Bátor. The Budapest-seated family enterprise invested HUF 142 million to build the new plant and created 34 new jobs in...

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The goal is to double production capacity

Asia Food Kft. won HUF 57.4 million from the Ministry for National Economy to increase its production capacity and employ 25 more people – from which 8 are of Romani...

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New game meat processing plant in Tata

From nearly HUF 1 billion Fiwi-Hűt Kft. built a game meat processing plant and a cold storage facility in the Tata Industrial Park. The investment increased the number of people...

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Visiting this Szekszárd wine cellar will be a real experiencet

Garay Winery in Szekszárd is building an ‘experience cellar’: the HUF 200 million investment is realised as part of the New Széchenyi Plan’s operative programme for the region. The new...

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