News and articles

Eleven Hungarian wines at the VinCE 2012 wine event

Eleven high-Hungarian and eleven foreign wines participated at this year's VinCE Budapest wine event’s blind tasting on the 23rd of March. The international jury included Steven Spurrier, organizer of the...

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Growing consumer demand fuels Nespresso momentum worldwide in 2011

“Last year, consumers continued to choose Nespresso despite the tough economic times. They also chose our brand in the face of a more competitive portioned coffee segment. Market trends suggest...

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Volume of retail trade up by 0.3% in euro area

In January 2012 compared with December 2011, the volume of retail trade1 grew by 0.3% in the euro area2 (EA17) and by 0.4% in the EU272. In December3 retail trade...

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Cattle Exports to Turkey Resume

According to information received by the relevant Hungarian authority, Turkey is to revoke its ban on livestock imports from Hungary. The Turkish party has accepted the Hungarian authority's package of...

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Nestlé buys paprika in Hungary

Nestle’s European network buys over 100 tons of Hungarian paprika this year in a value of about 400,000 euros. The Hungarian owned Rubin Szegedi Paprikafeldolgozó Kft. will deliver the peppers....

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GKI: Another about-face?

Three and a half months after the announcement of the resumption of contacts with the IMF no agreement has been reached, not even about the opening of official negotiations. Hungary’s...

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Hard times for the U.S. shopping centers

The shopping centers once were the centers of retail shopping, now they became the memorials of the “ancient” consumer habits. They already had some problems previously, but these days the...

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What on earth are we doing in consumers’ homes?

Although different methods are used, quantitative and qualitative researches examine the same thing. This is the reason why it is worth integrating the information uncovered by these two types of...

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Future Store at FOODAPEST (part 1)

More than 900 trade visitors ‘liked’ Future Store at FOODAPEST between 5 and 8 February. Trade magazin and Trade Marketing Club’s joint project created a store with 350m² of floor...

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Tesco put a stop to prices and discounted the sum of the VAT

Tesco expects price-value ratio to be of crucial importance in consumers’ purchase decisions in 2012. In Hungary the level of VAT increased to 27 percent as of 1 January 2012,...

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Record spending on Valentine’s Day in the USA

The average American spent USD 126.03 on Valentine’s Day – reported BIGinsight (USA); this constitutes an 8.5 increase from last year and is the by far the highest in the...

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Independent stores in Walmart units

Walmart is the world’s number one retailer. With sales of USD 419 billion last year and 9,700 stores in 28 countries. This is why it is a significant step that...

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Domestic POPAI news

Upon the invitation of POPAI Hungary, POPAI Italy’s general manager Massimo Volpe spent three days in Hungary from 15 February. On the fist day he spoke at a POPAI forum...

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Selling cake the creative way

János Pataki ceremonially announced at UKBA that they are going to launch a big campaign, starting on 1 March. Its main objective is to bring customers back to confectioneries. The...

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AMC focused on two successful programmes at their stands

Agricultural Marketing Centre came to FOODAPEST and UKBA with two stands on 300m², facilitating the presence of Quality Product from Hungary manufacturers and of companies that joined the Traditions-Flavours-Regions initiative....

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After the big day out

Hungexpo organised FOODAPEST and UKBA together on 5-8 February. Despite the cold weather more than 11,500 people visited the event, where nearly 200 exhibitors showcased their products and services on...

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Greece: how economic crisis affects consumption

According to the results of a Nielsen survey, in the last quarter of 2011 89 percent of Greeks were of the opinion that their country was in economic recession. Somewhat...

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Hungary’s agricultural foreign trade and the German market

In 2011 our agricultural export expanded much more rapidly than national economic export in general. One of the they key drivers in this expansion was the German market, which with...

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Drugstores bettered their position

Household chemicals and cosmetics retail sales amounted to HUF 300 billion last year – no change from 2010 – and a 2-percent decrease was measured in terms of volume sales...

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More products advertised in fewer promotional leaflets

GfK Hungária’s Leaflet Monitor data from 2011 indicate that retailers advertise a growing number of products in less and less leaflets: last year 1,144 leaflets were published, while back in...

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Real Nature

Delicious smoke-flavoured hard cheese, which can be sliced and grated as well: it is perfect for sandwiches, brioches, pizza or for adding an extra kick to any dish for which...

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HELL STRONG

Hell STRONG, manufactured with +20 percent caffeine, is the strongest energy drink on the Hungarian market – it is intense and it works at once....

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Heineken’s limited edition multipack

STI’s on-shelf display for Heineken’s limited edition multipack is a unique solution: the multipack is placed in a plexiglass cabinet with illuminated frames....

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New SIÓ VITATIGRIS

An exciting new packaging urges children to pick the product, while doubled fruit content reassures buying parents that they have made the right decision....

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Kubu Play

A new, multivitamin flavour is added to Hungary’s favourite children’s drink line, Kubu Play....

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Knorr Rafinéria 2in1 product line

By introducing new bases, the Knorr Rafinéria 2in1 product line expands further....

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Apenta DUO

Another refreshing combination of flavours has been added to the Apenta DUO soft drink line: the new apple-cranberry version is available in shops....

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Kométa products

Members of Kométa’s Mf! Product line: cold cuts, hams and salamis which are now also available sliced, appear in stores in their well-known checkered packaging at promotional prices in February...

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Globus gourmet sauce

Globus gourmet sauce combines the soft and creamy character of mayonnaise with the piquant flavours of pickled gherkin and chives, creating a brand new flavour experience....

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GoodMilk

Indulge your family members with refreshing, delicious and fruity GoodMilk probiotic yoghurt drinks....

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