News and articles
The forgotten segment
Date: 2013-04-11 20:05:53
The forgotten segment, or rather channel, is the world of traditional or farmers’ markets. I was invited by the Agricultural Research Institute (AKI) to discover this uncharted territory with the...
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SPAR products: excellent quality at favourable prices
Date: 2013-04-11 19:54:20
Private label products are conquering retail all over the world. SPAR Hungary started introducing its private label products in 1997 and currently the retail chain manufactures more than 2,000 private...
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We go to specialist shops more often than the European average
Date: 2013-04-11 19:45:55
There is great demand for fresh groceries all over the world and Hungary is no different. According to a Nielsen study, Hungarians buy bread and other bakery products most often:...
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FruitVeB: increasing production of one million tons, 100 thousand new jobs by 2020
Date: 2013-04-11 13:55:27
The fruit and vegetable sector, is willing to increase its output with a total of approximately one million tons from the current 2.5 million tons between 2014-2020 and want to...
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Analysts expect a maximum of two and a half percent inflation, the OKSZ is confident that consumption will increase
Date: 2013-04-11 12:30:49
On the basis of the significantly lower than expected March inflation data, analysts lowered their annual average inflation forecasts for 2013. They expect a maximum of 2.5 percent price increase,...
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VM: it is unfounded to talk about rising food prices, beacuase of the flood
Date: 2013-04-11 12:22:17
According to the professional view of the Ministry of Rural Development (VM) it is unfounded to state that this year's flood will cause food price increase. There is no doubt...
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Varga: more than ten manufacturers would produce online cash registers
Date: 2013-04-11 12:00:13
More than ten companies, including Hungarian companies are also preparing to produce new online cash registers – Varga Árpád, the vice president NAV told. Varga Árpád is confident that the...
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A Dutch company exported 50 thousand tons of meat without certificate of origin
Date: 2013-04-11 11:59:55
Another meat scandal on the horizon: 50 thousand tons of meat without a certificate of origin were exported to European countries – including Germany too and the Netherlands. It is...
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Lidl and Carbon Group continue to work together
Date: 2013-04-11 11:58:18
The Lidl and its brand communications partner, the Carbon Group Communication continued their We Preserve Values campaign in 2012. On the basis of the researches, the focus was put on...
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HEINEKEN has selected its agencies
Date: 2013-04-11 11:56:26
HEINEKEN Hungária is working together with four agencies from 2013. The brand communication strategy and creative functions will be provided by ACG, the media agency tasks will be carried out...
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The reputation of Hungarian Wines can be increased with adequate marketing support
Date: 2013-04-11 11:55:59
The reputation of Hungarian Wines can be increased further by using the renascent Eastern relations and with appropriate marketing support – Tóth Katalin, Deputy State Secretary of the Ministry of...
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Tetra Pak has reached a 4.3 percent growth in 2012
Date: 2013-04-11 11:20:52
Under difficult circumstances Tetra Pak has reached a 4.3 percent growth worldwide in 2012, and plans further improvements – the company dealing with packaging and food processing systems announced. According...
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Brand evolution on a higher level (part 2)
Date: 2013-04-11 10:50:09
Last time (Trade magazin 12/2012) we analysed people’s relationship with brands using the metaphor of basic human relations. The main question now is what kind of marketing activity we can...
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Grüne Woche in Berlin (part 2): Coffee, the poor and the rich
Date: 2013-04-10 20:01:14
Peter Brabeck-Letmathe, member of the Nestlé Group’s board of directors told in Berlin that the company would like to double its revenue from coffee sales in the next ten years....
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Lidl will sell more than 900 Hungarian products
Date: 2013-04-10 19:57:44
By the end of 2014 Lidl will increase the proportion of their Hungarian products from 54 to 60 percent. Our magazine asked Jenő Grósz, Lidl Hungary’s chairman of the board...
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A growing number of Hungarians use their mobile phone for price comparison
Date: 2013-04-10 19:43:28
A recent study by Nielsen emphasises that the mobile phone is the most important communication device and medium for many people. Although mobile shopping is still in an early stage...
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Winter destroyed two million hectares of Russian crops
Date: 2013-04-10 19:36:55
Data from the Agricultural Economics Research Institute (AKI) and KSH’s market price information system (PÁIR) help to make business decisions. The latest forecasts from the International Grains Council (IGC) revealed...
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SPAR – among the leaders in online marketing
Date: 2013-04-10 19:35:31
SPAR Hungary has been active in the field of online marketing since 2011, utilising the opportunities created by the internet and relying on the wide range of tools offered by...
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Bisnode: the decline in consumption continues to affect the businesses badly
Date: 2013-04-10 12:20:53
The bankruptcy rate of companies dealing with producing food, beverage and tobacco product, dealing with automotive trade, retailing and hospitality increased between 1 April 2012 and 31 March 2013, compared...
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GfK: financial thinking and risk-taking are not only determined by the available income
Date: 2013-04-10 12:18:37
In autumn 2012, GfK Hungária examined the thinking, the needs and the expectations of affluent bank customers who have higher than average incomes. The key finding of the research was:...
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Awakening optimism among SMEs
Date: 2013-04-10 12:15:13
A clear improvement in sentiment can be experienced among the domestic SMEs, whereas following last year’s uncertainty K&H’s SME confidence index started to increase significantly. Optimism can be mainly explained...
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BGF: fresh graduates earn 100-150 thousand forints in trade and catering
Date: 2013-04-10 12:10:17
92 percent of the trade and catering enterprises are employing fresh graduates, with a typically 100-150 thousand HUF net starting wage. These fresh graduates are starting their careers for mostly...
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Production has started in Nestlé’s new factory in Bük
Date: 2013-04-10 12:10:09
Production has started in Nestlé Purina’s enlarged factory in Bük. As the part of the 13 billion HUF worth investment, the four new production lines will double the pet food...
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One and a half billion HUF worth donations from the Food Bank
Date: 2013-04-10 11:29:22
The Hungarian Food Bank Association distributed more than 5,000 tons of food donations worth 1.5 billion HUF in 2012, throught its 520 partners organizations. Thus, food packages were ditributed at...
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Fidesz: new tobacco shop tender for the smaller municipalities
Date: 2013-04-10 11:25:56
Just as it was envisaged, the national tobacco shops will open in the summer, while the National Non-Profit Commercial Tobacco Co. annunces a new tobacco shop tender for the smaller...
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The Downtown Cheese Festival debuts with cheese auction and open-view kitchen shows
Date: 2013-04-10 11:20:45
Cheese-making courses, open kitchen and cheese auction will await the guests of the 1st Downtown Cheese Festival (Belvárosi Sajtfesztivál) from Friday to Sunday at the Erzsébet square in Budapest. The...
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Online retail: development and restructuring
Date: 2013-04-10 10:41:32
More and more people choose online shopping in Hungary – revealed a comprehensive market survey conducted by Olcsóbbat.hu and UNAS, with the participation of more than 2,000 online shops. 68...
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Magic recipe
Date: 2013-04-10 10:11:44
Those who know me also know that our company has been dealing with premium dairy products and dairy substitutes for nearly 8 years, and with other FMCG products for 20...
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Kraft Foods Hungária goes through a name change soon, too
Date: 2013-04-10 09:41:16
The North American grocery business will henceforth be known as Kraft Foods Group (KRFT), which represents a name change and new stock ticker symbol. Its global snacks business bears the...
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Lego hotel in the USA
Date: 2013-04-10 09:41:11
The Legoland Hotel opened in Carlsbad, Calif., Friday. Just outside the front gate of Legoland in California, it’s the first hotel of its kind in North America. The 250 guest...
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