News and articles
Regional expansion can ensure the future of Hungarian melon cultivation, according to experts
After the successful technology and variety change, regional expansion can ensure the future of Hungarian melon cultivation – said the leaders of the producers’ interest representatives at the National Chamber...
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Coffee blends made with AI in Finland
An artisan roastery in the Finnish capital has launched a coffee blend developed using AI. This article is available for reading in Trade magazin 2024/6-7 The company hopes the technology...
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Erwin – The smart ice cream scoop
The patented system seamlessly counts and transmits the quantity of ice cream scoops sold, making accurate and reliable data collection possible. Contact: Pálffy 2003 Kft. Ervin Szabó managing director; T.: +36-30-939-3222;...
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OTP: the arable land market contracted last year as well
The arable land market narrowed further in 2023: in 29 percent fewer transactions, 3 percent less arable land changed hands than a year earlier – according to the latest OTP...
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Plant-based investor Ahimsa Companies eyes more deals
The US investor has recently acquired plant-based ready-meals business Wicked Kitchen. US plant-based investor Ahimsa Companies is in talks with a clutch of brands to add to its portfolio. Ahimsa...
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K&H: be careful with your bank card even during vacation
Extra caution is also justified during vacations, whether it is a beach holiday or a foreign sporting event such as the European football championship or the Paris Olympics. In addition,...
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Nestlé Launches Air Fryer-Friendly Products To Meet Growing Demand
Food giant Nestlé has developed a range of products suitable for the air fryer, responding to the appliance’s soaring popularity among consumers across the globe. The United States witnessed a...
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Primark Plans Three Stores in D.C. Region
Ireland-based clothing/home retailer Primark (Dublin) has unveiled plans to open its latest U.S. store at Tysons Corner Center in Tysons, Va., July 16. In addition, the company said it has...
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This year’s cherry harvest covers domestic needs
The cherry growers can have a good year because the weather has been favorable, so this year’s crop will surely cover domestic needs, said the state secretary of the Ministry...
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Fitch Ratings: stronger than previously expected global economic growth is expected this year
Stronger-than-expected world economic growth is likely for this year, according to the latest global forecast presented by Fitch Ratings on Monday, mainly due to the significant improvement in the outlook...
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Anikó Raisz: in order to achieve a successful green transition, it is important that the European economy remains competitive
In order to achieve a successful green transition, it is important that the European economy remains competitive, stated Anikó Raisz, the State Secretary responsible for the environment and circular economy...
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Inflation – how consumers have adapted to constant changes
Andreas Christou, managing director of RetailZoom told at the Trade Marketing Club’s market research day: shoppers are no longer able or willing to spend more. This article is available for...
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EFSA: can the use of smoke flavors involve health risks, can several products disappear?
Based on a recent report by the European Food Safety Authority (EFSA), the European Commission has decided to withdraw artificial smoke flavors from the market, as they may pose significant...
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In 2023, 11 percent less beer was sold in Hungary than the previous year
According to the report of the Association of Hungarian Brewers, as a result of high inflation, 11 percent less beer was sold in Hungary in 2023 than the previous year....
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Pizza was the the most popular food prder at Wolt during the Hungarian-Swiss match
The Hungarian-Swiss EC match not only offered exciting moments on the football field, but also brought many interesting things in the field of virtual food ordering. Examining consumption habits during...
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FloeWater announced drinking water in aluminum cans, and Eva Mendes became the face of the product
A world star is working for this sensation! FloeWater exploded with a special, groundbreaking, unique and, last but not least, environmentally friendly product. The American film star Eva Mendes immediately...
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Scrambled from 75,000 eggs
The market leader Tranzit Group is waiting for every Debrecen resident with the world’s largest scrambled eggs. At last year’s Zamat Festival, the world’s largest deep-fried slice was prepared by...
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This is how Dominik Szoboszlai’s McDonald’s spot was made
Dominik Szoboszlai now gives you an assist – this is the concept of the new campaign of the domestic McDonald’s, which presents the first domestic offer of the global Famous...
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Danone sets new trends in health nutrition
Danone, the French food industry giant, pays special attention to the health nutrition business, in which it seeks to meet the special nutritional needs of the aging population and patients....
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Promotion of the Year awards presented at a trade conference
This year the “Promotion of the Year 2024” awards ceremony took place on 18 April, organised by Trade magazin and bringing together key players from the FMCG sector for the...
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(HU) Tanqueray 0.0%
Tanqueray 0.0% non-alcoholic spirit, made with high quality herbs, including a special mix of the four classic Tanqueray ingredients – juniper, coriander, liquorice and angelica root. Contact: Zwack Unicum Nyrt. Bálint...
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Domestic melons arrive earlier this year
Hungarian melons hit the shelves first due to favorable weather. Thanks to the increase in the area, the amount that can be harvested will also increase this year: domestic producers...
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The turnover of the SZÉP card broke a record in May
In the month of May this year, the use of SZÉP cards reached an exceptionally high turnover, with transactions worth more than HUF 2.5 billion, which is the highest monthly...
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AI in the beauty industry: L’Oréal brings the future with bioprinted skin, GenAI content lab and AI assistant
At Viva Tech, L’Oréal presented a remarkable bioprinted skin technology that could completely change the way products are tested in the future. In addition, the company created an AI-based lab...
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And by the first of July, honey-sweet domestic watermelons will be available in all Hungarian retail chains
Although in small quantities, Hungarian melons are already available in markets and greengrocers, and honey-sweet Hungarian watermelons will be available in all domestic chain stores by the first of July...
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The image of OMV’s retail network is getting a new look in Central and Eastern Europe
OMV has taken another step in the transformation of the company: in the next three years, the company will introduce its new image in seven countries, in addition to Hungary,...
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Adobe: how consumers use generative AI
A new study from Adobe explores how consumers use generative AI to shop – and how they want to shop. This article is available for reading in Trade magazin 2024/6-7...
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Brazil’s coffee exports rose to record levels
Brazil’s coffee exports have reached new milestones in recent months, as May data shows. The country exported 4.4 million bags of coffee this month, which not only surpassed the previous...
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The market for weight loss products is still huge business
Over the years, the pharmaceutical industry has made many attempts to bring effective weight loss drugs to market, but these have often come with serious side effects and health risks....
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Experts warn: Serious pollution in Lake Balaton
Based on the tests carried out in Lake Balaton and its catchment areas, worrying results were revealed: the active ingredients of herbicides, mosquito and tick repellants can also be found...
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