News and articles
The success story of the Varga Winery
The history of the Varga Winery began in 1993 when the Varga family purchased a bankrupt estate in a state farm on a 5.6 acre industrial estate in Badacsonyörs for...
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The Procter & Gamble workshop in Gyöngyös was handed over
Procter & Gamble (P & G) opened a modern workshop for dual training for local vocational school students, created in the factory of the company in Gyöngyös. The leading multinational...
Read morePayments for agricultural subsidies may begin
From 16 October, agricultural subsidies can be paid from the EU and the Hungarian budget – according to the Ministry of Agriculture regulation published in the latest Magyar Közlöny. The...
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Chamber of Agriculture: 200-500 tons of sweet chestnut trees annually
Chestnuts will be available this week on the market, of which 200-500 tons have been produced in Hungary over the last few years – the National Agricultural Chamber (NAK) told...
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Poppy beetroot cake has become the herbal, home-made sugar-free cake of the year
This year, the most delicious and the most creative herbal cake was also awarded in Hungary’s Sugar Free Cake competition, organized by the One Drop Attention Foundation every year. The...
Read moreFor more than half a million dollars, a bottle of Romanée-Conti red wine was issued
A bottle of 1945 Romanée-Conti French red wine wine was sold for a record-breaking 558,000 USD (151 million forints) price at Sotheby’s New York auction on Saturday. No such amount...
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Retailer of the Year in 2018
On 27 September the Retailer of the Year awards were presented to 14 entries in 4+1 categories at the Business Days Conference. This year two Retailer of the Year winners...
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Variations on experience
Bob Ingram, the editor of Progressive Grocer collected some of the best ideas from the USA for a better shopper experience. One of these is the latest service offered by...
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9 tips for more attractive stores
Ron Lutz, executive vice president of retail experience company Miller Zell collected those methods in an article for Retail Customer Experience that can make stores more spectacular for shoppers. His...
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Podcast series continues
Retail Decoded, a podcast series by the international association Shop! now already has four episodes. In the latest episode experts share their thoughts on store design and fitting. You can...
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Surfing on the sea of milk
By July the production price of milk had dropped nearly 10 percent, but August brought a 2-percent increase. According to the Agricultural Economics Research Institute (AKI), milk’s export price was...
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New Book of Excellent Wines
The latest edition of the Book of Excellent Wines was published in October. It was six years ago that the National Wine Excellence Programme started, and by now it has...
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Who is the data protection official?
The General Data Protection Regulation (GDPR) of the European Union affects all businesses, including hotels and restaurants as they also manage personal data. By 25 May every company prepared for...
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Record number of Hungarians feel their jobs are stable
According to a joint survey conducted by BNP Paribas Cardif Insurance and Medián in May, more Hungarians than ever before, 71 percent are optimistic about the stability of their jobs....
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Nielsen: Two-digit growth in condom sales
Value sales of condom jumped 10 percent between August 2017 and July 2018 if compared with the base period one year earlier. This performance represented a value of HUF 3.5...
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Five new stores and another solar panel system from ALDI
ALDI opened four new stores in Hungary on 30 August – Szolnok, on 6 September – Kaposvár and Veszprém, on 27 September – Enying, and the chain’s 137th store will...
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It is now official: the baking industry sells the most important baked goods for less than the production cost
The Agricultural Economics Research Institute (AKI) had analysed the production cost and profitability of the most important baked goods and they found: the price retailers pay to bakers for certain...
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Nielsen: notable change in the market of air fresheners
Air freshener value sales augmented by 11 percent in the June 2017-May 2018 period and amounted to more than HUF 10 billion. In the same period like-for-like volume sales grew...
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GfK: Families with children are the biggest buyers of dairy snacks
According to data from the GfK Consumer Panel, 74 percent of Hungarian households purchased some kind of dairy snack between September 2017 and August 2018. The three most important segments...
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Nielsen: túró rudi is the most popular chilled dairy snack
Hungarian consumers bought chilled dairy snacks for more than HUF 38 billion between August 2017 and July 2018 – sales were up 11 percent. This means that more than 14,000...
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Every third Hungarian is an impulse buyer
According to the results of a survey conducted by Generali, one third of Hungarians regularly buy something that they don’t really need. Impulse buying is most characteristic of Budapest dwellers,...
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Multigenerational workplaces are becoming popular all over the world
According to the Randstad Workmonitor report about the 2nd quarter of the year, multigenerational workplaces are popular worldwide. This is also true for Hungary, as 4 from 5 respondents work...
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Fairytale-like Nespresso commercial
Nespresso’s latest commercial debuted in more than 30 countries all over the world in mid-October. In this George Clooney, the brand’s ambassador is dressed in armour, saving a medieval kingdom...
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APA brewed in Sopron
Soproni Óvatos Duhaj has added an American Pale Ale (APA) beer to its portfolio. Soproni Óvatos Duhaj APA combines the creativity of craft breweries with the great experience of major...
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This autumn models advertise soft drinks on billboards
Coca-Cola Hungary has selected fashion models in an open casting from nearly 2,000 applicants, who will be the faces of the soft drink company’s autumn campaign. Communications director Judit Szűcs...
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Revamped ClubSmart offers roadside assistance too
Shall makes travelling by car simpler and more carefree with the new ClubSmart loyalty programme. By using the new smartphone format ClubSmart card, drivers can feel safer on the roads...
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New point collecting promotion from SPAR
Stylish, top-quality ZWILLING coffee and tea drinking accessories can be bought at reduced prices in SPAR Hungary stores. As part of the new point collecting campaign that was launched on...
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New corporate affairs director for Dreher
Ibolya Szabó joined the team of Dreher Breweries Zrt. in September as corporate affairs director. Formerly Ms Szabó was the head of Magyar Telekom internal communications team. She has a...
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Barnängen: product launch and charity project
Swedish skin care brand Barnängen launched a charity project: between 1 October 2018 and 31 March 2019 from the price of every Barnängen product sold in Rossmann, DM, Müller and...
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Cage eggs: let the consumers decide!
When the Visegrád Four (V4) countries and the representatives of Bulgaria, Croatia, Lithuania and Romania met in Prague last time, the agri-food chambers of the V4 countries declared that those...
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