News and articles

Cooperation can’t be forced

The Hungarian Chamber of Agriculture (NAK) has organised a discussion for food processing enterprises in Hajdúböszörmény, In his keynote speech Balázs Győrffy, president of the chamber told: the HUF 300-billion...

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Nespresso, farmers and sustainability

Nespresso’s latest campaign tells that while coffee lovers can enjoy constant high quality, the lives of farmers change positively, thanks to the sustainable methods they use in production. Alfonso Gonzalez, marketing...

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Theodora’s successful birthday promotion comes to an end

At the end of May 110-year-old Theodora launched a 110-day promotion campaign, which ended on 15 September. Almost 1.3 million codes from Theodora bottle caps were uploaded to the promotional website...

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Fini Mini school marathon – for the first time this autumn!

On 1 October the Sága Fini Mini school marathon was organised for the first time, as part of the Budaörs Running Festival. Sága Foods Zrt. has been sponsoring the event for years...

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SPAR to give 13th-month salary to workers

SPAR Hungary has decided to give employees a 13th-month salary, which will constitute an extra income for 13,000 workers before Christmas. Head of communications Márk Maczelka told that in 2016 the...

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Autumn wine fair in Auchan stores

Once again Auchan organised a wine fair and tasting event in October, the goal of which is to promote quality wines. For three weeks 1,100 types of wine, champagne and sparkling...

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Great demand for sugar-free products from Hungarian shoppers

A representative survey by Coca-Cola Hungary has revealed that three quarters of Hungarians are influenced by product ingredients when shopping. Two thirds of respondents said that the sugar content of a...

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SPAR builds new factory in Üllő

From more than HUF 1.2 billion SPAR Hungary is building a new production plant in their logistics centre in Üllő, where mayonnaise salads and sandwiches will be made. Head of communications...

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What are Hungarians most worried about?

According to the Nielsen consumer confidence survey, Hungarians are most worried about their health – 23 percent of respondents named this as their first or second biggest concern. This proportion is...

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Hungary’s only duty-free zone established in Záhony

The Association of Hungarian Logistics Service Centres (MLSZKSZ) has welcomed the fact that the Ministry for National Economy (NGM) designated a 17,400m² duty-free area in Záhony’s free business zone. Hungary’s only...

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Penny Market starts selling OTC drugs

Penny Market has started selling OTC drugs – reported market survey specialist HiperCom in its newsletter. In the retailer’s promotional leaflet, published on 21 September 2017, two pages were dedicated to...

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A small help will result in great joy this year too

Nearly 3,800 families in 150 towns and villages: this is how many people Procter&Gamble and SPAR Hungary’s ‘Small help, great joy’ charity campaign reached last year, supporting families with HUF...

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Two-digit growth for dm

Drugstore chain dm closed the 2016-2017 fiscal year with a 10-percent sales growth and 259 stores in Hungary. Sales represented a value of EUR 302 million – announced dm at a...

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A sweet end of year

End-of-year holidays are unimaginable without home-made biscuits and cakes. According to Henrietta Csicselyné Biró, key account manager of Thymos Hungária Kft., in this period television programmes, magazines and the internet are...

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Mars helps for the ninth time

This autumn Mars Hungary launches the ‘Help shelters!’ campaign for the ninth time. Throughout the years nearly 125 tons of Pedigree® and Whiskas® pet food has been donated to animal shelters...

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New vegan product range in SPAR stores

SPAR Hungary has started selling Veganz products. The new range consists of more than 60 products, which are made in Germany, from organic plant-based milks to natural sweeteners and various sweets...

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They ride their bikes and help

Budapest Bike Maffia (BBM) and Cofidis have teamed up again: Ride and Help is the name of their programme, which has collected enough donations to feed 3,090 children daily. Cyclists, public...

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Software company to conquer the world from Budapest

Like-for-like sales of business administration software company Kulcs-Soft were up 16 percent at HUF 768 million in the first half of 2017. The company’s profit increased by 19 percent. Kulcs-Soft’s latest product...

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Tesco lowers the sugar content of its soft drinks

Tesco has significantly reduced the sugar content of its 42 private label soft drinks: from October Tesco stores only sell soft drinks with maximum 5g sugar per 100ml. Thanks to this...

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SPAR commercial wins prize in Cannes

SPAR Hungary’s television commercial for the company’s Regnum meat processing plant won a Silver Dolphin at the Corporate Media & TV Awards in Cannes. This year there were several hundred commercials...

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Intersnack buys 200 tons of Hungarian seasoning paprika this year

Intersnack, the manufacturer of Chio and PomBär products, is buying 200 tons of ground seasoning pepper from Hungarian producers this year. The paprika is transported to Intersnack’s factory in Germany...

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Auchan raises wages again

Auchan Retail Hungary has concluded an agreement with the Trade Union of Commercial Employees (KASZ) and raises the wages of store staff by 13.6 percent as of 1 November 2017. The...

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Penny Market logistics centre opens in Veszprém

On 17 October Penny Market opened their new logistics centre in Veszprém. The 10-hectare facility was built from a HUF 9-billion budget and created 150 new jobs. The new logistics centre will...

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Three SPAR stores reopened

SPAR Hungary invested more than HUF 1.2 billion in modernising a store in Kisbér and another two in Budapest. Head of communications Márk Maczelka told: SPAR will continue their shop modernisation...

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Tesco against breast cancer

In October Tesco joined the fight against breast cancer: as part of the Go Pink! international campaign, between 1 and 31 October those who buy mushroom with the pink sticker...

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New marketing and sales directors at HEINEKEN Hungária

Since 11 September András Palkó has been the director of HEINEKEN Hungária Zrt.’s marketing and trade marketing division. In his new position Mr Palkó also manages the operations of the retail...

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Big city dreams

Drugstore chain Rossmann has launched their first private label bed linen set. The set is called Urban Legend and items are made from high-quality textile, with decoration inspired by emblematic Budapest...

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Banana, rolls and toothbrush were the hit products in summer ALDI stores

ALDI opened temporary stores at three summer music festivals (VOLT, Balaton Sound, Sziget) and at the 17th FINA World Championships, which served more than 200,000 customers. Top products included banana, cherry tomatoes,...

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KSH: Retail sales increased more than previously expected

In August, retail sales volume grew by 4.7 percent over the same period of the previous year, according to the raw data and calendar effect adjusted – according to the...

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This year’s maize yield has decreased by at least a quarter

This year’s maize yield decreased significantly, by 25-30 percent, compared to last year’s record, but quality is still good – the Concordia Közraktár Zrt. told MTI on Tuesday. According to...

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