News and articles
Agricultural advisers assist in submitting uniform applications
The period for submitting uniform applications has begun: The agricultural advisers assist in submitting uniform applications free of charge – the National Agricultural Chamber (NAK) informed in a communication. NAK...
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How to keep your customers?
Market data from 2018 reveal that the growth in the number of online shoppers is slowing down in Hungary. Consequently, online retailers value returning shoppers more and more. Well-working call...
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Increased Sales and Results of Tolnagro Kft.
The Tolnagro Kft., distributor of veterinary products based in Szekszárd increased its sales and operating profits. According to their information, the company group generated sales of 21.1 billion forints in...
Read moreLast year, the Romanian beer market grew by 3 percent
Last year, the Romanian beer market grew by 3 percent. The population consumed 16.6 million hectoliters of beer – the Romanian Association of Beer Manufacturers announced. This means 85 liters...
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Coca-Cola launches water brand Aquarius in the UK
Coca-Cola is expanding its presence in the functional drinks market with the launch of new brand Aquarius in the UK. Aquarius is a low-calorie range of flavoured drink that Coca-Cola...
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What you need to know about instant payment
On 1 July 2019 the instant payment system will be launched in Hungary, by using which recipients get the money after bank transfers in 5 seconds on any day of...
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Profitmaximalizálás automatizációval
Az nem kérdés, hogy a kereskedők számára a jó árképzés legalább olyan fontos, mint például a célzott vásárlói réteg igényét kielégítő termékválaszték kialakítása. Egy bizonyos termékelemszám felett azonban pusztán hagyományos...
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Slovak congress TaPcon brings world shopper marketing expert to Central Europe for the first time
At the new TaPcon retail congress, which is being held in Senec, Slovakia (just outside of Bratislava) on May 14, retailers and their suppliers can hear Toby Desforges (www.tobydesforges.com) speak...
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Shoppers were collecting Hungarian hearts in Spar stores
Before the nationwide prize game Hungarian Product implemented its second retailer-specific promotion this year. From the beginning of March until mid-April 19 trademark users participated with nearly 190 products in...
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Charles Brand appointed President of Tetra Pak Europe & Central Asia Region
Tetra Pak today announces the appointment of Charles Brand to the position of President of Tetra Pak Europe & Central Asia (E&CA) Region and he will continue to be a...
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The pantry is full of prize games at Hungarian Product
For the first time in the history of the company, Hungarian Product Nonprofit Kft. is organising two nationwide prize games this year, because of the great demand from trademark user...
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Árpád group builds new seed starting facility
Szentes-based Árpád-Agrár Zrt. built 18 hectares of greenhouse space between 2011 and 2018, investing HUF 7.75 billion in the project, from which HUF 1.8 billon was grant money. In Szegvár...
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Special funding for irrigation development
This year the development of the country’s irrigation system continues with preparations for 7 projects. The government earmarked HUF 594 million for these tasks. Main goals include the promotion of...
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COOP Maypole Run
On 10 April the Maypole Run was organised in Szolnok for the 28th time. COOP Szolnok Zrt. has been sponsoring the event for 7 years. Several thousand runners completed the...
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Coca-Cola zero Vanilla – limited edition
In April Coca-Cola launched Coca-Cola zero Vanilla, a product that will only be in the portfolio for six months. Coca-Cola zero Vanilla contains no added sugar. The 0.5-litre version will...
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Less sugar in Pöttyös Fitt
The latest product in the Fitt Pöttyös range is already available in shops: it contains 30 percent less sugar and there is no sweetener in it. With the new product...
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Exciting digital payment solution from Hungary
A QR code based digital payment service that can manage various currencies, called BlockBenPay, was named one of the top 10 most exciting digital payment solutions at FinTechShow. BlockBen managing...
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Sensible eating vs. silly eating
The 13th Nutrition Marketing Conference took place at the University of Debrecen in mid-April: ‘Sensible eating vs. silly eating. Strategies to influence the eating habits of consumers at individual and...
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A chance for the best to earn recognition!
Trademarks can do a lot in calling the attention to what is good, what is above the average. The Value and Quality Award Trademark’s objective is to reward the high...
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Companies offering excellent client service
ClientFirst Consulting tested more than 1,500 shops and places where consumers are served before announcing this year’s ‘Excellence in Client Service’ award winners. In the large companies category Telenor Magyarország...
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The Fraich Fantasy continues
European Fraich Fantasy, the joint campaign of the Hungarian Chamber of Agriculture (NAK) and French cross-sector trade organisation Interfel continues. The 3-year campaign, which was launched last year, promotes fruit...
Read moreThe background of stress-eating
Do you find yourself racing to the pantry when you’re feeling down or otherwise upset? Finding comfort in food is common, and it’s part of a practice called emotional eating....
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SPAR employs one more autistic person
This year SPAR gives work to yet another autistic person. Head of communications Márk Maczelka told: SPAR has created or changed certain tasks in a way that disabled people can...
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Success stories of farmers featured in the OTP Agrár campaign
After Szarvasi Mozzarella and Pankotai Zrt., it is now Lipóti Bakery’s turn to star in the OTP Agrár communication campaign, which was launched last June and explains why agri-food businesses...
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A quality coffee experience
The ‘slow food’ movement has already reached Hungary too. As part of this, more and more people return to whole bean coffee, which offers a much better coffee experience. Douwe...
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ÖRT: new leaders
The Self-regulatory Advertising Board (ÖRT) has a new president: Dr Kálmán Molnár, director of legal and corporate relations at Unilever. Örs Megyer stepped down as president after 21 years and...
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Coca-Cola Energy arrives in Hungary
For the first time in the history of the company, Coca-Cola Magyarország launched an energy drink as part of the Coca-Cola product range – it was announced on 28 March....
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Henkel launches worldwide digital upskilling initiative
Henkel has launched a digital upskilling initiative for its 53,000 employees around the world. The company is currently analysing the situation by assessing the digital knowledge of its employees. This...
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Mars working for deforestation-free cocoa production
Confectionery maker Mars Wrigley continues the action plan, Cocoa for Generations, which they announced in September 2018. The plan seeks to make Mars’ cocoa supply chain fully sustainable and transparent...
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