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Retail trade in turbulence
At this year’s Business Days conference Dr Tamás Kozák, secretary general of the National Trade Association (OKSZ) gave a presentation in which he emphasised: if trade is doing well, the...
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Consumption is the gas pedal, industry is the brake: will there be a smooth landing in 2026?
At the Business Days conference Dr Ákos Kozák, co-founder and director of economic research at the Equilibrium Institute began his presentation with a historical overview: although Hungary’s GDP has doubled...
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We took you on a flight! (Part 1)
On 22-26 September Trade Airlines took care of more than 1,100 passengers at the airport set up at the Hunguest Hotel Pelion in Tapolca. At the Business Days conference organised...
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The world is ours – but how much will the baggage fee be?
Tünde Turcsán, managing director of YouGov Shopper Hungary gave a presentation on the third day of Business Days 2025 conference. She told: following the economic crisis that hit after the...
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Low-budget flight in turbulence
At the Business Days conference Tibor Bodor, head of corporate division at K&H Bank gave a presentation in which he reminded the audience: K&H has been compiling a quarterly large...
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There is light at the end of the tunnel
Andreas Christou, managing director of RetailZoom gave a presentation on the current situation of the Hungarian retail market and changes in consumer habits at this year’s Business Days conference. This...
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What do Hungarian shoppers want? Cheap, high-quality products made in Hungary!
Anita Mekler, an expert of PricewaterhouseCoopers (PwC) presented the results of comprehensive research on Hungarian consumer habits, attitudes and concerns in the light of trends in Poland, Romania, Ukraine and...
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Fighting for survival instead of growth
On Tuesday afternoon Tamás Éder, president of the Association of Responsible Food Producers (FÉSZ) analysed the situation and prospects of the Hungarian food industry at the Business Days conference. This...
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On the dot delivery
In a culture of immediacy, logistics must do things in minutes that used to take hours or days. This article is available for reading in Trade magazin 2025/10. Next-day delivery...
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Boxes and experiences
Hungarian e-commerce realised considerable growth in 2024, but at the same time it is undergoing a fundamental structural transformation. International players, especially Temu and Shein, are reshaping competition with their...
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New challenges for online marketplaces
In online retail domestic players are trying to develop business models and innovations that simultaneously increase customer satisfaction, strengthen loyalty and ensure sustainable operations. This article is available for reading...
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The battle of digital shelves
The online world of the FMCG sector now goes far beyond a simple web shop. Adapting to trends manifests itself differently for each market player: domestic retail chains are building...
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PwC Magyarország publishes the list of top-grossing online FMCG players
From 2015 GKID used to publish the annual rankings of the top-grossing online retailers on the Hungarian market. Following the company’s acquisition last year, the list is now compiled by...
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László Krisán: Stabilisation is the first step, but new answers are needed to be competitive
László Krisán, the CEO of KAVOSZ Zrt. has assessed the current situation of businesses, the adaptation strategies of the FMCG sector and the new developments of the Széchenyi SME Card...
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Vendégszerző: Fekete Zoltán főtitkár Magyar Márkaszövetség It is difficult to grow in the shadows
Our magazine asked Zoltán Fekete, secretary general of Branded Goods Association Hungary to briefly assess the past year. If we wish to better understand the events of last year, it...
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Tamás Éder: “The goal is increasing efficiency and promoting robotics and automated technologies”
We asked Tamás Éder, president of the Federation of Responsible Food Manufacturers (FÉSZ) about the state of play in the sector. This article is available for reading in Trade magazin...
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András Tállai: “There is strong intent and potential for development in the sector”
András Tállai, state secretary of the Ministry of Agriculture talked to our magazine about the current challenges facing the food economy and the planned responses. This article is available for...
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Katalin Neubauer: “Strong state intervention isn’t a good idea in the long run”
We asked Katalin Neubauer, secretary general of the Hungarian National Trade Association (MNKSZ) about the situation in the retail sector. This article is available for reading in Trade magazin 2025/6-7....
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Dr Tamás Kozák: “High inflation casts a long shadow”
Our magazine asked Dr Tamás Kozák, general secretary of the National Trade Association (OKSZ) about the current state of the sector. This article is available for reading in Trade magazin...
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Retail trade walking on a new path
Bence Gerlaki, state secretary for taxation, consumer protection and trade at the Ministry for National Economy talked to Trade magazin. This article is available for reading in Trade magazin 2025/6-7. – What...
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A turnaround in promotions – brands are returning, but only with a discount?
At the April meeting of the Trade Marketing Club (TMK) Andreas Christou, managing director of Retail Zoom told: while the number of stores keeps decreasing, FMCG sales aren’t shrinking as...
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A recuperating market in a changing consumer landscape
At the April meeting of the Trade Marketing Club (TMK), NIQ’s customer success leader Krisztina Holczinger-Zay used recent data to illustrate how brands, private labels and consumers are performing today....
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We are no longer falling, but we aren’t flying yet
Although there was some kind of vitalising in 2024 following the economic downturn, the Hungarian FMCG market was still only halfway to recovery, according to a presentation by József Scheiling,...
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Tesco invests in prices, employees and stores
In September 2024 Tesco opened a new store on the shores of Lake Velence for the first time in ten years. This article is available for reading in Trade magazin...
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MBH: store closures drop to pre-Covid level
In the second half of 2024 there was a slowdown in retail store closures: three times fewer shops closed compared to the first half of the year, according to an...
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SPAR: focusing on high-quality service for customers
Sales by SPAR Magyarország reached HUF 1,111.6bn in 2024, which was a 4.8% increase from the previous year. This article is available for reading in Trade magazin 2025/6-7. By the end...
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Dél-100: award-winning progress
Dél-100 Kft. managed to achieve its 2024 goals and began the 2025 financial year with further developments. This article is available for reading in Trade magazin 2025/6-7. “In November 2024...
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Müller: store openings of strategic importance
“In 2024 Müller opened two strategically important stores: in July 2024 we opened a Müller drugstore on the first floor of Árkád Szeged Shopping Centre and in November 2024 company...
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Privát and CBA: the integration is the start of a new era
The introduction of a loyalty card system has been a major milestone for the Privát chain in recent years, and the number of card holders has exceeded 200,000 by now....
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Universal human values and constant low prices in the spotlight
Hungarian-owned, Ajka-based chain Ecofamily is celebrating its 21st anniversary this year. It operates more than 60 stores and an online shop, which are served by two logistics centres. This article...
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