Featured
Every sheet counts
This article is available for reading in Trade magazin 2025/5. Barbara Horváth, senior category manager of Essity Hungary Kft. relies on NIQ data to inform us that the kitchen roll...
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A red hot situation
In recent years the impact of inflation and the drastic increase in the price of basic necessities has made cooking foil and baking paper buyers more conscious. This article is...
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They don’t leave you in the sauce
Last year the warm weather that lasted until September and the easing inflation had a positive influence on the best friends of grilling meats: sauces and condiments. This article is...
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Quality on the grill
This article is available for reading in Trade magazin 2025/5. The 2024 barbecue season got off to a slow start, but then it gained momentum. A cooler spring was followed...
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Sometimes we have a main meal!
Snacking is gradually losing its snacking character, turning from a sometimes guilt-inducing habit into a conscious way of eating, replacing main meals quite often. Traditional meal times are eroding. This...
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Street food, without the street!
Our magazine interviewed Zoltán Horváth, president of the Hungarian Street Food Association. One of the main obstacles to the development of the genre is that mobile street food vendors aren’t...
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Practical finger foods
This article is available for reading in Trade magazin 2025/4. Nowadays, everything can be offered in trendy finger food sizes, says Zoltán Kőrössy, co-owner of the Eventrend Group, and it...
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More than just a good time
Festivals are now offering more than just a place to have a good time: a social experience, cultural and culinary adventures and a special atmosphere. In recent years they have...
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Brand building at festivals
Today festivals aren’t only sponsorship venues for brands, but also complex marketing platforms where they can reach their target audience directly. This article is available for reading in Trade magazin...
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A little horseradish is good for everyone
Christmas and Easter are the two strongest seasons for sales of wet condiments and sauces. This article is available for reading in Trade magazin 2025/2-3. Tímea Szűcs-Bundik, dressing brand manager...
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Hams tied up in a price sensitivity web
The experience of producers and distributors is that the dual nature of the demand for Easter hams has strengthened recently: sales of high-quality, premium hams augmented a little, but the...
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Easter bunny sitting in the grass
Not only 2024 but unfortunately 2025 will also be influenced by the rising cost of chocolate ingredients. This article is available for reading in Trade magazin 2025/2-3. Consumers are feeling...
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Losing shelf space
This article is available for reading in Trade magazin 2025/2-3. In 2024 the Hungarian pálinka market was characterised by different challenges, points out Krisztina Páll, brand manager of Dunapro. Inflation...
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Traditions and reimagined recipes
This article is available for reading in Trade magazin 2025/2-3. Ágnes Szűts, marketing manager of KOTÁNYI Hungária Kft. tells Trade magazin that the spice market got 3% bigger in the...
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A fragile balance
This article is available for reading in Trade magazin 2025/2-3. Gábor Bokros, marketing director of Gyermelyi Zrt. reports that after last year’s Easter period the demand for eggs dropped –...
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NIQ lessons from the world of modern retail trade
This article is available for reading in Trade magazin 2024/12-2025/01 According to Erik Vágyi, managing director of NielsenIQ 2023 was the year of survival in the FMCG sector, paired with...
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Tapolca – 2024
Since Trade magazin has been organising the Business Day conference – the story began more than 20 years ago – I have attended almost all of them and I hope...
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On self-acceptance, self-liberation and the gift of everyday life – We were learning together (Business Days 2024 Part 2)
On Friday at the Business Days conference it was all about winding down after a week of intense focus, in preparation for the upcoming weekend: the final day was about...
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Brand footprint – or what do Coca-Cola, Kinder and Riska have in common?
The results of the Brand Footprint research coordinated by CPS-YouGov were presented at this year’s Business Days conference – for the first time together with an awards ceremony. This article...
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We were learning together (Part 2)
Almost 1,100 “students” enrolled at the FMCG Open University, to learn from the best professors from different departments of the HoReCa and FMCG sector at the Trade Campus, in Hotel...
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Pockets rattling with change
Tünde Turcsán, managing director of CPS GfK-YouGov gave a presentation at this year’s Business Days conference of Trade magazin. This article is available for reading in Trade magazin 2024/11 Consumer...
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We can be cautiously optimistic
Dr Ákos Kozák, co-founder of the Equilibrium Institute gave a presentation at this year’s Business Day, titled “The Promised Land: a report on the Hungarian economy”. This article is available...
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Supplier and buyer goals align, but challenges and plans vary by channel – We were learning together (Business Days 2024 Part 1)
From Tuesday the students of the FMCG Open University had the chance to dive into the science of retail trade. This article is available for reading in Trade magazin 2024/11...
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Challenges of the HoReCa market do not disappear, they only change – We were learning together (Business Days 2024 Part 1)
Almost 1,100 “students” enrolled at the FMCG Open University, to learn from the best professors from different departments of the FMCG sector at the Trade Campus, in Hotel Pelion in...
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With moderate optimism
Ákos Bősze, HoReCa business development executive of METRO presented the results of the wholesaler’s 1,000-respdonent survey at the Business Days conference. This article is available for reading in Trade magazin...
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Value for money reigns, but we would spend more if…
At the Business Days conference Anita Mekler, a PwC Magyarország partner shared the results of the “Voice of the Consumer” study. This global survey – for the first time –...
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Premium FMCG products starting to sell in tobacco shops
This article is available for reading in Trade magazin 2024/11 There was a scissors effect in the relative value sales growth of domestic retail chains and tobacco shops in 2022,...
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Selective shopping is the new way to control disposable income
Andreas Christou was one of the presenters at Trade magazin’s Business Days conference this year, speaking about the performance of domestic chains. This article is available for reading in Trade...
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Race against time
With the rise of e-commerce, there are great changes taking place in the freight transport industry, especially for logistics companies. This article is available for reading in Trade magazin 2024/10...
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Main rules for selling food online
Online trading is subject to registration with the notary of the municipality. This article is available for reading in Trade magazin 2024/10 In the case of selling food and drinks,...
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