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A red hot situation
Date: 2025-04-28 22:51:37
In recent years the impact of inflation and the drastic increase in the price of basic necessities has made cooking foil and baking paper buyers more conscious. This article is...
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They don’t leave you in the sauce
Date: 2025-04-28 22:32:44
Last year the warm weather that lasted until September and the easing inflation had a positive influence on the best friends of grilling meats: sauces and condiments. This article is...
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Quality on the grill
Date: 2025-04-28 21:28:07
This article is available for reading in Trade magazin 2025/5. The 2024 barbecue season got off to a slow start, but then it gained momentum. A cooler spring was followed...
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Every sheet counts
Date: 2025-04-28 09:58:41
This article is available for reading in Trade magazin 2025/5. Barbara Horváth, senior category manager of Essity Hungary Kft. relies on NIQ data to inform us that the kitchen roll...
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Sometimes we have a main meal!
Date: 2025-04-10 09:59:29
Snacking is gradually losing its snacking character, turning from a sometimes guilt-inducing habit into a conscious way of eating, replacing main meals quite often. Traditional meal times are eroding. This...
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Street food, without the street!
Date: 2025-04-10 09:20:20
Our magazine interviewed Zoltán Horváth, president of the Hungarian Street Food Association. One of the main obstacles to the development of the genre is that mobile street food vendors aren’t...
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Practical finger foods
Date: 2025-04-09 10:11:04
This article is available for reading in Trade magazin 2025/4. Nowadays, everything can be offered in trendy finger food sizes, says Zoltán Kőrössy, co-owner of the Eventrend Group, and it...
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More than just a good time
Date: 2025-04-07 10:28:03
Festivals are now offering more than just a place to have a good time: a social experience, cultural and culinary adventures and a special atmosphere. In recent years they have...
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Brand building at festivals
Date: 2025-03-28 19:48:42
Today festivals aren’t only sponsorship venues for brands, but also complex marketing platforms where they can reach their target audience directly. This article is available for reading in Trade magazin...
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A little horseradish is good for everyone
Date: 2025-02-27 11:55:01
Christmas and Easter are the two strongest seasons for sales of wet condiments and sauces. This article is available for reading in Trade magazin 2025/2-3. Tímea Szűcs-Bundik, dressing brand manager...
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Hams tied up in a price sensitivity web
Date: 2025-02-26 16:00:58
The experience of producers and distributors is that the dual nature of the demand for Easter hams has strengthened recently: sales of high-quality, premium hams augmented a little, but the...
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Easter bunny sitting in the grass
Date: 2025-02-25 15:42:49
Not only 2024 but unfortunately 2025 will also be influenced by the rising cost of chocolate ingredients. This article is available for reading in Trade magazin 2025/2-3. Consumers are feeling...
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Losing shelf space
Date: 2025-02-20 18:11:04
This article is available for reading in Trade magazin 2025/2-3. In 2024 the Hungarian pálinka market was characterised by different challenges, points out Krisztina Páll, brand manager of Dunapro. Inflation...
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Traditions and reimagined recipes
Date: 2025-02-20 17:30:11
This article is available for reading in Trade magazin 2025/2-3. Ágnes Szűts, marketing manager of KOTÁNYI Hungária Kft. tells Trade magazin that the spice market got 3% bigger in the...
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A fragile balance
Date: 2025-02-20 17:11:10
This article is available for reading in Trade magazin 2025/2-3. Gábor Bokros, marketing director of Gyermelyi Zrt. reports that after last year’s Easter period the demand for eggs dropped –...
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NIQ lessons from the world of modern retail trade
Date: 2024-12-16 10:58:47
This article is available for reading in Trade magazin 2024/12-2025/01 According to Erik Vágyi, managing director of NielsenIQ 2023 was the year of survival in the FMCG sector, paired with...
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Tapolca – 2024
Date: 2024-12-10 10:59:16
Since Trade magazin has been organising the Business Day conference – the story began more than 20 years ago – I have attended almost all of them and I hope...
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On self-acceptance, self-liberation and the gift of everyday life – We were learning together (Business Days 2024 Part 2)
Date: 2024-12-10 10:59:00
On Friday at the Business Days conference it was all about winding down after a week of intense focus, in preparation for the upcoming weekend: the final day was about...
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Brand footprint – or what do Coca-Cola, Kinder and Riska have in common?
Date: 2024-12-03 10:59:30
The results of the Brand Footprint research coordinated by CPS-YouGov were presented at this year’s Business Days conference – for the first time together with an awards ceremony. This article...
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We were learning together (Part 2)
Date: 2024-12-03 10:59:25
Almost 1,100 “students” enrolled at the FMCG Open University, to learn from the best professors from different departments of the HoReCa and FMCG sector at the Trade Campus, in Hotel...
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Pockets rattling with change
Date: 2024-11-19 11:34:10
Tünde Turcsán, managing director of CPS GfK-YouGov gave a presentation at this year’s Business Days conference of Trade magazin. This article is available for reading in Trade magazin 2024/11 Consumer...
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We can be cautiously optimistic
Date: 2024-11-18 11:28:16
Dr Ákos Kozák, co-founder of the Equilibrium Institute gave a presentation at this year’s Business Day, titled “The Promised Land: a report on the Hungarian economy”. This article is available...
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Supplier and buyer goals align, but challenges and plans vary by channel – We were learning together (Business Days 2024 Part 1)
Date: 2024-11-15 11:04:57
From Tuesday the students of the FMCG Open University had the chance to dive into the science of retail trade. This article is available for reading in Trade magazin 2024/11...
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Challenges of the HoReCa market do not disappear, they only change – We were learning together (Business Days 2024 Part 1)
Date: 2024-11-14 11:32:49
Almost 1,100 “students” enrolled at the FMCG Open University, to learn from the best professors from different departments of the FMCG sector at the Trade Campus, in Hotel Pelion in...
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With moderate optimism
Date: 2024-11-14 11:02:10
Ákos Bősze, HoReCa business development executive of METRO presented the results of the wholesaler’s 1,000-respdonent survey at the Business Days conference. This article is available for reading in Trade magazin...
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Value for money reigns, but we would spend more if…
Date: 2024-11-03 20:43:35
At the Business Days conference Anita Mekler, a PwC Magyarország partner shared the results of the “Voice of the Consumer” study. This global survey – for the first time –...
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Premium FMCG products starting to sell in tobacco shops
Date: 2024-11-03 20:13:29
This article is available for reading in Trade magazin 2024/11 There was a scissors effect in the relative value sales growth of domestic retail chains and tobacco shops in 2022,...
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Selective shopping is the new way to control disposable income
Date: 2024-11-03 20:06:13
Andreas Christou was one of the presenters at Trade magazin’s Business Days conference this year, speaking about the performance of domestic chains. This article is available for reading in Trade...
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Race against time
Date: 2024-10-15 11:27:29
With the rise of e-commerce, there are great changes taking place in the freight transport industry, especially for logistics companies. This article is available for reading in Trade magazin 2024/10...
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Main rules for selling food online
Date: 2024-10-15 10:39:42
Online trading is subject to registration with the notary of the municipality. This article is available for reading in Trade magazin 2024/10 In the case of selling food and drinks,...
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