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Müller: store openings of strategic importance
“In 2024 Müller opened two strategically important stores: in July 2024 we opened a Müller drugstore on the first floor of Árkád Szeged Shopping Centre and in November 2024 company...
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Privát and CBA: the integration is the start of a new era
The introduction of a loyalty card system has been a major milestone for the Privát chain in recent years, and the number of card holders has exceeded 200,000 by now....
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Universal human values and constant low prices in the spotlight
Hungarian-owned, Ajka-based chain Ecofamily is celebrating its 21st anniversary this year. It operates more than 60 stores and an online shop, which are served by two logistics centres. This article...
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A real milestone: CBA becomes stronger with the accession of Kerekes Kft.
Kerekes Kft. and its affiliated stores continue their successful operations as members of the CBA network from 1 January 2025. This article is available for reading in Trade magazin 2025/6-7....
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László Krisán: Stabilisation is the first step, but new answers are needed to be competitive
László Krisán, the CEO of KAVOSZ Zrt. has assessed the current situation of businesses, the adaptation strategies of the FMCG sector and the new developments of the Széchenyi SME Card...
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Katalin Neubauer: “Strong state intervention isn’t a good idea in the long run”
We asked Katalin Neubauer, secretary general of the Hungarian National Trade Association (MNKSZ) about the situation in the retail sector. This article is available for reading in Trade magazin 2025/6-7....
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Retail trade walking on a new path
Bence Gerlaki, state secretary for taxation, consumer protection and trade at the Ministry for National Economy talked to Trade magazin. This article is available for reading in Trade magazin 2025/6-7. – What...
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Dr Tamás Kozák: “High inflation casts a long shadow”
Our magazine asked Dr Tamás Kozák, general secretary of the National Trade Association (OKSZ) about the current state of the sector. This article is available for reading in Trade magazin...
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Vendégszerző: Fekete Zoltán főtitkár Magyar Márkaszövetség It is difficult to grow in the shadows
Our magazine asked Zoltán Fekete, secretary general of Branded Goods Association Hungary to briefly assess the past year. If we wish to better understand the events of last year, it...
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András Tállai: “There is strong intent and potential for development in the sector”
András Tállai, state secretary of the Ministry of Agriculture talked to our magazine about the current challenges facing the food economy and the planned responses. This article is available for...
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Tamás Éder: “The goal is increasing efficiency and promoting robotics and automated technologies”
We asked Tamás Éder, president of the Federation of Responsible Food Manufacturers (FÉSZ) about the state of play in the sector. This article is available for reading in Trade magazin...
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A turnaround in promotions – brands are returning, but only with a discount?
At the April meeting of the Trade Marketing Club (TMK) Andreas Christou, managing director of Retail Zoom told: while the number of stores keeps decreasing, FMCG sales aren’t shrinking as...
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A recuperating market in a changing consumer landscape
At the April meeting of the Trade Marketing Club (TMK), NIQ’s customer success leader Krisztina Holczinger-Zay used recent data to illustrate how brands, private labels and consumers are performing today....
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We are no longer falling, but we aren’t flying yet
Although there was some kind of vitalising in 2024 following the economic downturn, the Hungarian FMCG market was still only halfway to recovery, according to a presentation by József Scheiling,...
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The 2024 FMCG Retailer Ranking is out now
Everything remains the same: Lidl, SPAR and Tesco are the top three! Since 2020 every year has brought serious difficulties for the economy, which also hampered the functioning of the...
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Every sheet counts
This article is available for reading in Trade magazin 2025/5. Barbara Horváth, senior category manager of Essity Hungary Kft. relies on NIQ data to inform us that the kitchen roll...
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A red hot situation
In recent years the impact of inflation and the drastic increase in the price of basic necessities has made cooking foil and baking paper buyers more conscious. This article is...
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They don’t leave you in the sauce
Last year the warm weather that lasted until September and the easing inflation had a positive influence on the best friends of grilling meats: sauces and condiments. This article is...
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Quality on the grill
This article is available for reading in Trade magazin 2025/5. The 2024 barbecue season got off to a slow start, but then it gained momentum. A cooler spring was followed...
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Sometimes we have a main meal!
Snacking is gradually losing its snacking character, turning from a sometimes guilt-inducing habit into a conscious way of eating, replacing main meals quite often. Traditional meal times are eroding. This...
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Street food, without the street!
Our magazine interviewed Zoltán Horváth, president of the Hungarian Street Food Association. One of the main obstacles to the development of the genre is that mobile street food vendors aren’t...
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Practical finger foods
This article is available for reading in Trade magazin 2025/4. Nowadays, everything can be offered in trendy finger food sizes, says Zoltán Kőrössy, co-owner of the Eventrend Group, and it...
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More than just a good time
Festivals are now offering more than just a place to have a good time: a social experience, cultural and culinary adventures and a special atmosphere. In recent years they have...
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Brand building at festivals
Today festivals aren’t only sponsorship venues for brands, but also complex marketing platforms where they can reach their target audience directly. This article is available for reading in Trade magazin...
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A little horseradish is good for everyone
Christmas and Easter are the two strongest seasons for sales of wet condiments and sauces. This article is available for reading in Trade magazin 2025/2-3. Tímea Szűcs-Bundik, dressing brand manager...
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Hams tied up in a price sensitivity web
The experience of producers and distributors is that the dual nature of the demand for Easter hams has strengthened recently: sales of high-quality, premium hams augmented a little, but the...
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Easter bunny sitting in the grass
Not only 2024 but unfortunately 2025 will also be influenced by the rising cost of chocolate ingredients. This article is available for reading in Trade magazin 2025/2-3. Consumers are feeling...
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Losing shelf space
This article is available for reading in Trade magazin 2025/2-3. In 2024 the Hungarian pálinka market was characterised by different challenges, points out Krisztina Páll, brand manager of Dunapro. Inflation...
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Traditions and reimagined recipes
This article is available for reading in Trade magazin 2025/2-3. Ágnes Szűts, marketing manager of KOTÁNYI Hungária Kft. tells Trade magazin that the spice market got 3% bigger in the...
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A fragile balance
This article is available for reading in Trade magazin 2025/2-3. Gábor Bokros, marketing director of Gyermelyi Zrt. reports that after last year’s Easter period the demand for eggs dropped –...
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