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Layers of problems
Máté Varga, vice president of the National Council of Wine Communities (HNT) responsible for interprofessional affairs, spoke to our magazine about the current situation and the problems that Hungarian viticulture...
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Replanning for export markets
In Hungary the volume of wheat milling is currently around 1 million tonnes per year, compared to the pre-2022 processing level of approximately 1.2 million tonnes. This article is available...
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Beer evolution
This article is available for reading in Trade magazin 2025/12-2026.01 Rather surprisingly, the domestic beer market contracted by 10% in 2025, but exports grew significantly thanks to the excellent quality...
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Timeless flavours, new expectations
In 2025 the domestic confectionery industry continues to operate in a duality of challenges and adaptation. This article is available for reading in Trade magazin 2025/12-2026.01 The first half of...
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On a bumpy road, but heading in the right direction
This article is available for reading in Trade magazin 2025/12-2026.01 József Septe, president of the Hungarian Bakers’ Association gave our magazine a comprehensive overview of the baking industry in the...
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Growth with limits
The annual output of the refrigeration and canning industry is close to HUF 400bn, from which approximately two-thirds is directed to export markets. A cikk a Trade magazin 2025/12-2026.01. lapszámában...
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The fruit and vegetable sector needs improvement
Domestic fruit and vegetable production has been declining for some time: production volumes are dropping, domestic self-sufficiency is weakening and the foreign trade balance is deteriorating. The basis for maintaining...
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Rapid changes, adaptive path
Sales of non-alcoholic beverages have declined recently – by approximately 15%. This article is available for reading in Trade magazin 2025/12-2026.01 “This happened because of the inflation, rising raw material...
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Quality comes at a price!
This article is available for reading in Trade magazin 2025/12-2026.01 The Hungarian Spirits Industry Association and Product Board focuses primarily on the market and regulatory environment, as well as promoting...
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Turning point in the dairy sector
According to AKI data, domestic milk purchases were up 5% last year and a further 3% rise was observed in the first three quarters of 2025. In 2024 the average...
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Domestic fish production is seeking a new balance
Today the situation of domestic fish farming is both promising and tense: in addition to production growth, water shortages, a price-sensitive market and EU regulations requiring adaptation fundamentally determine the...
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Cautious consolidation on the market after a demand-driven period
In 2025 the performance of the domestic poultry sector was shaped by a combination of market, health and regulatory factors. This article is available for reading in Trade magazin 2025/12-2026.01...
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Domestic meat industry in a market turmoil
The restructuring of international export opportunities, investment constraints arising from funding systems and income-based shifts in consumer decisions are all contributing to the need for strategic adaptation by players in...
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Tariffs, protection and pipe dreams
György Jaksity, chairman of the board at Concorde once again gave a presentation at the Business Days conference. The speaker called attention to the fact that the world’s economic and...
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Trade magazin projects at the SIRHA Budapest 2026 trade show
The official journal of the SIRHA Budapest 2026 trade fair is once again Trade magazin. The 2026/2-3 issue of the magazine will provide Sirha visitors with details of the event and we...
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Some of SIRHA’s partners
This article is available for reading in Trade magazin 2025/12-2026.01 Italy is the guest country Italy will be the guest country at Sirha Budapest 2026, as ITA celebrates its 100th anniversary. The...
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Those who matter will be there at SIRHA Budapest!
Next spring Central Europe’s largest food industry and HoReCa trade fair, SIRHA Budapest will open its doors again. This article is available for reading in Trade magazin 2025/12-2026.01 From 3...
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The world is ours – but how much will the baggage fee be?
Tünde Turcsán, managing director of YouGov Shopper Hungary gave a presentation on the third day of Business Days 2025 conference. She told: following the economic crisis that hit after the...
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Low-budget flight in turbulence
At the Business Days conference Tibor Bodor, head of corporate division at K&H Bank gave a presentation in which he reminded the audience: K&H has been compiling a quarterly large...
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There is light at the end of the tunnel
Andreas Christou, managing director of RetailZoom gave a presentation on the current situation of the Hungarian retail market and changes in consumer habits at this year’s Business Days conference. This...
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What do Hungarian shoppers want? Cheap, high-quality products made in Hungary!
Anita Mekler, an expert of PricewaterhouseCoopers (PwC) presented the results of comprehensive research on Hungarian consumer habits, attitudes and concerns in the light of trends in Poland, Romania, Ukraine and...
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Fighting for survival instead of growth
On Tuesday afternoon Tamás Éder, president of the Association of Responsible Food Producers (FÉSZ) analysed the situation and prospects of the Hungarian food industry at the Business Days conference. This...
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Retail trade in turbulence
At this year’s Business Days conference Dr Tamás Kozák, secretary general of the National Trade Association (OKSZ) gave a presentation in which he emphasised: if trade is doing well, the...
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Consumption is the gas pedal, industry is the brake: will there be a smooth landing in 2026?
At the Business Days conference Dr Ákos Kozák, co-founder and director of economic research at the Equilibrium Institute began his presentation with a historical overview: although Hungary’s GDP has doubled...
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We took you on a flight! (Part 1)
On 22-26 September Trade Airlines took care of more than 1,100 passengers at the airport set up at the Hunguest Hotel Pelion in Tapolca. At the Business Days conference organised...
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On the dot delivery
In a culture of immediacy, logistics must do things in minutes that used to take hours or days. This article is available for reading in Trade magazin 2025/10. Next-day delivery...
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Boxes and experiences
Hungarian e-commerce realised considerable growth in 2024, but at the same time it is undergoing a fundamental structural transformation. International players, especially Temu and Shein, are reshaping competition with their...
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New challenges for online marketplaces
In online retail domestic players are trying to develop business models and innovations that simultaneously increase customer satisfaction, strengthen loyalty and ensure sustainable operations. This article is available for reading...
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The battle of digital shelves
The online world of the FMCG sector now goes far beyond a simple web shop. Adapting to trends manifests itself differently for each market player: domestic retail chains are building...
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PwC Magyarország publishes the list of top-grossing online FMCG players
From 2015 GKID used to publish the annual rankings of the top-grossing online retailers on the Hungarian market. Following the company’s acquisition last year, the list is now compiled by...
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