Innovations
Monster Ultra Paradise
Another new product in the sugar-free Monster series. Monster Ultra Paradise enters the scene with a bang in a crazy green can, bringing real refreshment with the flavours of tropical...
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Eisberg vegan smoothie and juice 250 ml
Cold-pressed, 100-percent natural, vegan smoothie and juice range. Thanks to using the HPP technology, the products preserve the taste and vitamin content of fruits longer. Eisberg Tropical Smoothie, Eisberg Chia...
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Kométa grill sausages
Kométa’s grill product selection returns renewed this season. Grill sausages are now available in 300g size. Last year the Hungarian-style and cheese variants were very popular, and this year new...
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Libresse sanitary pads
The goal is being eco-friendly: Libresse has made the packaging of products sustainable. The plastic packaging of sanitary pads is now 50-percent renewable and contains sugar cane from responsible farming....
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Anti-Cellulite warming gel
Anti-Cellulite warming gel: oil-free gel with an intensive warming effect before doing sports or using fitness equipment – for warm-up, burning fat, against cellulitis or treating striae. The Skin Soothing,...
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Pápai already offers vegan products
The Pápai Hús Kft. has entered a new era of food production. The company, especially famous for its hams, has developed a vegan product consisting exclusively of plant ingredients. After...
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Theodora KÉKKÚTI innovates with carbonated mineral water
The Theodora KÉKKÚTI natural mineral water product family with a high calcium content is expanded with a carbonated version. With its unique mineral composition, the product with a characteristic taste...
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Wrinkle filling with the best of nature
Diadermine’s latest innovation, the Lift + BOTOLOGY, has arrived in Hungary. The brand’s first product line with 92% natural ingredients helps to rejuvenate the skin with a wrinkle-filling effect. Our...
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OMV VIVA’s coffee portfolio is expanded with caramel iced coffee
The family of OMV VIVA iced coffees will soon be expanded with a new, limited-edition flavor: Café Caramel, following the launch of the regular Cappuccino and Caffè Latte in May...
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Coca-Cola HBC also brings irresistible Costa coffee to Hungary
The Hungarian company of Coca-Cola HBC, is introducing numerous new products for Costa coffee for home, takeaway and work use. Among the European countries, the Costa brand, acquired by The...
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UK scientists breed wheat to boost whisky production
The development could make UK grown wheat more desirable for use in whisky compared to imported British scientists have used ‘reverse genetics’ to breed a wheat specifically designed to improve...
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The Dreher 24 non-alcoholic product line is expanded with a new flavor
This year, the Dreher 24 non-alcoholic product line will be expanded with another flavor, in addition to lemon, pomegranate and pomelo-grapefruit flavoring, a cherry-blackberry version is now also available. Dreher...
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The Dreher IPA has arrived
The new Dreher variant has become the manufacturer’s bitterest light beer. Dreher IPA will arrive on store shelves in early April. By making the recipe, the brewers ’goal was to...
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Douwe Egberts Omnia Barista slow-roasted editions
After Douwe Egberts Omnia Barista editions whole bean coffees, from February slow roasted coffees are also available in roasted and ground format. Omnia Barista Editions coffees are the perfect choice...
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NIVEA SUN After Sun Moisture
The non-greasy and quickly absorbing formula of the 400ml moisturising body lotion contains natural aloe vera extract and hyaluronic acid. A 200ml variant is also available and it supports the...
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Kalumba Madagascar White Gin
Kalumba White is the latest innovation from the Kalumba brand: exceptionally clean dry gin, with a fresh citrus character that comes from cubeb pepper and camel grass, and is paired...
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Libero Premium Wet Wipes
The new Libero premium wet wipe is made of fully sustainable, plastic-free, 100-percent viscose. 95.6 percent of its caring ingredients come from natural sources, protecting the sensitive skin of babies...
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NIVEA SUN PROTECT & DRY TOUCH cream jelly FF30
A non-greasy, jelly-type sunscreen with instant UVA/UVB protection and extra water-resistant formula, which is absorbed by the skin at once, and leaves no white marks or a sticky feeling on...
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Dreher 24 Red Beer
Several brands can be found in the market of unflavoured alcohol-free beers, but typically these are lager-type products. Dreher 24 Red Beer changes the situation. Thanks to the special brewing...
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Topjoy soft drinks – carbonated and canned
The popular fruit juice brand of young consumers now rolls out a fizzy drink product in aluminium can packaging! Topjoy consumers prefer special flavours and this is reflected in the...
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Nestea Zero
With its refreshing fruit flavour, NESTEA offers perfect relaxation any moment – the product is now available in lemon and peach flavours in zero sugar version too! With its refreshing...
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Gierlinger’s premium bacon
The latest product in the Gierlinger’s premium bacon range is available in 100g format too. Beech wood smoked, sliced bacon without cartilage, aromas or artificial flavours, marketed in protective atmosphere...
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(HU) Purina FELIX Tasty Shreds
In April a new product range debuts in the FELIX wet cat food portfolio. Our new innovation is called Tasty Shreds and it contains soft shredded bites made using a...
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Maggi sauces in glass jars
MAGGI sauces in a glass jar are made of sun-dried tomatoes, and they are the perfect choice on a busy weekday for making tasty dishes quickly. The portfolio contains the...
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Ruby chocolate Magnum
Ruby chocolate is made of very special Ruby cocoa beans. These cocoa beans are characterised by a natural pink colour, so the chocolate made from them is pink too. Its...
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Tidbit – jelly sponge cake
Tidbit is a one-of-a-kind product, the perfect combination of jelly and sponge cake, covered with a thick layer of milk chocolate. It is the ideal solution when one is hungry...
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Aquarius functional water
Functional water is mineral water that contains added micronutrients too (e.g. minerals, vitamins, etc.) and flavours. Water that hydrates the body, vitalises the mind and the body, and provides consumers...
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Roshen Wafers
In Roshen Wafers there is 75 percent filling and 25 percent wafer, so the wafer bar is light, crispy and rich at the same time. It is the perfect choice...
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Borsodi Hoppy
A combination of easy-drinking lagers and strongly hopped top-fermented beers. Thanks to the stronger presence of hop, the beer isn’t only bitter but especially aromatic as well. Contacts: Borsodi Breweries...
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New Fuzetea flavours with antioxidants
New Fuzetea flavours: green tea with blueberry and jasmine, antioxidant and added zinc, and white tea with sea buckthorn and ginger, antioxidant and added zinc. Contacts: Coca-Cola HBC Magyarország Kft....
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