Company and Personal News
TESCO working with new agencies
Date: 2008-11-16 08:00:00
A consortium formed by B&P CSR management and NetAktív Kommunikációs Ügynökség has been contracted by TESCO-GLOBAL Áruházak Zrt. to develop and execute Corporate Responsibility (CR) and Public Relations (PR) strategies...
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HUNGAROPACK – for the 25th time
Date: 2008-11-16 08:00:00
81 nominations have been submitted for the 25th HUNGAROPACK Packaging Competition by 40 organisations. The five nominations achieving the highest scores (awarded by a jury) have been awarded the HUNGAROPACK...
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Mórakert opening store in Budapest
Date: 2008-11-16 08:00:00
A store was opened in Budapest by Mórakert Szövetkezet on 22. September, where fresh fruits and vegetables are available directly from the farmers. Gro-ceries, pasta and eggs are also sold...
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Cherry Queen Marcipán
Date: 2008-11-16 08:00:00
We like marzipan and we know countless forms of marzipan. Marzipan will now be able to take the place it deserves in the hearts of real gourmets: black chocolate bon-non...
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Stores opening
Date: 2008-11-16 08:00:00
Spar, Szigetvár Open: 16 september Chain: Spar Store space: 702 m2 SKU: Több ezer Spar, Tiszakécske Open: 18 september Chain: Spar Store space: 902 m2 SKU: Több ezer Spar, Mezőkövesd...
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Coop Rally this year again
Date: 2008-11-16 08:00:00
71 cars entered the third Coop Rally held this year. This race is an excellent tool for promoting excellent quality and safe Hungarian food. According to József Gráf, minister of...
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Dr. Oetker sütési hozzávalók
Date: 2008-11-16 08:00:00
Questions from children related to the success of baking. Agency: BBDO Budapest Zrt. Customer: Dr. Oetker Magyarország Élelmiszer Kft. Product: Dr. Oetker sütési hozzávalók Apperance: RTL Klub, Viasat3, AXN, Hallmark,...
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Winter salami in prize winning packaging
Date: 2008-11-16 08:00:00
An open design competition for packaging has been organised by Herz Szalámigyár Zrt. on the 120th anniversary of its foundation. The new packaging of their winter salami has been designed...
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Perfume and music in gyms
Date: 2008-11-16 08:00:00
Mood Media has been contracted by Holmes Place International, an operator of premium category health clubs for providing background music in their entire chain. The agreement has been signed by...
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Knorr Ínyencek levese – Krémlevesek
Date: 2008-11-16 08:00:00
The objective has been to make a TV spot which helps consumers discover the special world of Knorr cream soups. Agency: JWT Eastern Europe Marketing Kft. Customer: Unilever Magyarország Kft....
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Kis Tejes with big plans
Date: 2008-11-16 08:00:00
A new dairy product appeared in October under the name “Kis Tejes”. The initial assortment of this brand owned by SENOBLE consists of 17 products in 6 categories, manufactured in...
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Wine and chocolate in harmony
Date: 2008-11-16 08:00:00
A press conference was organised by the Association of Hungarian Manufacturers of Sweets and the Hungarian Wine and Grape Association to promote wine and chocolate jointly on 2. A shift...
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Momentum, rejuvenation, innovation, responsibility
Date: 2008-11-16 08:00:00
Over 30 years of experience is reflected in the brand policy pursued by SIÓ-ECKES Kft., the market leader in fruit juice. SIÓ is the best known fruit juice brand, with...
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Spar promoting consumption of fruits and vegetables
Date: 2008-11-16 08:00:00
Spar Magyarország has agreed to co-operate with FruitVeB in their „Naponta 3×3 az egészségért!” program, participating actively in an in-store promotional campaign for fruits and vegetables. The promotion will also...
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Premium quality and convenience from Kaiser Food
Date: 2008-11-16 08:00:00
Kaiser Food attending InterMeat for the first time, presented its products at its own stand. As Szilvia Fésű, export director has told us, they intend to increase their sales in...
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New regional boss for Unilever
Date: 2008-11-16 08:00:00
Herman Verstraeten was appointed the new regional CEO of Unilever Central Europe on 1. September. Herman Verstraeten took over the position from Tracey Rogers. He had been the CEO of...
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Champagne with crystals
Date: 2008-11-16 08:00:00
Moët & Chandon champagne for Christmas will be sold in bottles decorated with Swarovski crystals. The limited edition bottles are ideal for collectors. Brut Imperial bottles come in presentation boxes,...
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Mini rolls – Marathon Foods
Date: 2008-11-16 08:00:00
With its mini rolls, Marathon Foods also intends to take advantage of the boom in the German deep frozen market. According to Andrea Tuskán sales director, convenience products are increasingly...
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Momentum from Knoppers
Date: 2008-11-16 08:00:00
A TV campaign was launched by Storck Hungária Kft for the Knoppers wafer in September. With its healthy ingredients, Knoppers is expected by the company to become a dominant product...
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Biomark turned 20
Date: 2008-11-16 08:00:00
Biomark celebrated its 20th birthday in October. It is a family business specialising in the import and distribution of quality food products. Most of its cheese products are of Czech...
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Ripp-Ropp worth exhibiting
Date: 2008-11-16 08:00:00
Processed poultry, pork and beef was presented under the Ripp-Ropp brand, at the stand of Mar-Ne-Váll Kft. In the opinion of the owner László Markovits, they need to find export...
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Dreher looking for entrepreneurs of the future again
Date: 2008-11-16 08:00:00
This year, the “Young entrepreneur of the future” program is to be launched by Dreher Sörgyárak Zrt. for the third time. The winners of the competition will receive initial capital...
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New financial director for Heineken
Date: 2008-11-16 08:00:00
Ákos Magyari was appointed the new financial director of Heineken Hungária Zrt. on 1. November. He had graduated at the Budapest University of Economics in 1995 and has worked for...
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Things learned by Metro-in Central and Eastern Europe
Date: 2008-11-16 08:00:00
The first Metro stores in our region opened in Hungary and Poland in 1994. An account of the progress made since then has been given by Frans W. H. Muller,...
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Univer celebrating by launching new projects
Date: 2008-11-16 08:00:00
Apart from various events, Univer is celebrating the 60th anniversary of its foundation by launching two major projects in 2008. A new production facility is being constructed by Univer Product...
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GS1 Roadshow in five major cities
Date: 2008-11-16 08:00:00
The GS1 open Day was held by GS1 Magyarország for the second time in September 2008. This is a conference for the users of GS1 systems, which offer solutions to...
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A Dutchman in Düsseldorf
Date: 2008-11-16 08:00:00
Frans W. H. Muller (37) graduated at the University of Rotterdam, also obtaining an MBA. He joined the Metro subsidiary in the Netherlands in 1997. In 2002, he was elected...
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Towns sponsored by Heineken
Date: 2008-11-16 08:00:00
A social responsibility project was launched by Heineken Hungária Sörgyárak Zrt. in October. The project is intended to provide support for towns where the brewery industry has its roots. Citizens...
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Excellent Hungarian Food in Spar chains
Date: 2008-11-16 08:00:00
SPAR Magyarország Kft. has won the tender published by the Agricultural Marketing Centre for the in-store promotion of products using the Excellent Hungarian Food trademark. The campaign was launched on...
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