Company and Personal News

Tesco opened a new front in the ongoing supermarket price war

In a sign that the discounters' growing popularity is starting to concern Tesco, the retail giant will start to match Aldi and Lidl's prices on over 2,000 product lines. Aldi...

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Police station in Tesco

A small police station has been set up in the Szolnok Tesco hyper market. Tesco intends to develop a similar co-operation with police forces elswhere, as well. n...

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Coop-Christmas for children

Fifteen hundred children attended the Christmas party held by Tisza-Coop Zrt. on 21. December in Tiszaliget. Tisza-Coop Zrt. is a regional purchasing centre of the Coop group which has already...

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Constantly high SPAR standards

Private label products in the premium category, many new stores and the quality Hungarian poultry trademark are all things acquired by SPAR in 2007. – The decrease in real incomes...

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Cheese promotion dedicated to the number 3

Prizes from the prize game of SOLE-MIZO ZRt. promoting cheese were handed over at the end of November. 3 participants were able to win a HUF 300,000 trip with 3...

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Dreher saving energy

The opening ceremony for the new bio-gas and water purification plant of Dreher Sörgyárak built for HUF 0.5 billion was attended by Dr. Gábor Fodor, minister of environmental policy and...

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„Tour de Tesco” continuing

The minimum size for Tesco stores is 1,000 square meters. They opened 22 stores in Hungary last year, making the total 122. The price sensitivity of Hungarian consumers has become...

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On page 12 of the April 2007 edition of Trade Magazin an 1/1 advertisement was published by Zwack Unicum Nyrt. 1/1.

A statistical table by IWSR (International Wine and Spirit Record) for 2006 was also published as part of the ad. We have been informed by the advertiser that the published...

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Question:

The question I would like to ask Laura Tengerdi, marketing director of Unilever Algida is: what in her opinion is the perception of ice creams in the Hungarian market, especially...

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Master Good keeping pace

In 2007, Master Good Kft. enhanced its position in the retail market by getting a number of new products listed by practically all the major retail chains and substantially boosting...

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Investment into packaging by Hungerit

Hungerit Zrt. has developed a unique packaging solution in co-operation with Sealed Air Cryovac. As a result of installing the new MULTIIVAC Darfresh® packaging machinery, fresh poultry will stay fresh...

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Answer:

The general perception of ice creams in Hungary is that they are not very healthy. However, according to research conducted by Algida in Hungary, ice cream consumption does not have...

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Drawings for Lapland

The main prize for the Santa Claus prize game of Storck Hungária Kft. was drawn on 6. December. Buying at least 200 grams of Toffifee and submitting a drawing was...

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Cheaper RFID with new platform

The revolutionary Sensormatic® iREAD™ technology of ADT can help to reduce the introduction costs of RFID into retail trade. Sensormatic iREAD platform, the new application of the EPCglobal Gen 2...

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The Lidl philosophy

Lidl was established in the 30’s, later splitting into a discount chain and a hyper market and super market chain under the name of Kaufland and Handelshof. At present, Lidl...

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tibi

We need a little happiness in our hectic lives and it is tibi which can give us happiness. Our character has become addicted since tasting it for the first time,...

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Ceres reaching beyond borders

The production costs of Ceres ZRt. are expected to rise by 14-18 per cent in the new year. The Győr based company holds a leading position in several segments and...

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The Aldi concept

The name ALDI is intended to represent constantly high quality at a constantly low price. This is the cornerstone of their success. Aldi has several branches with independent companies. They...

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Cherry Queen

Cherry Queen – our common passion. Agency: Team/Mindshare Customer: Bonbonetti Choco Kft. Product: Cherry Queen Apperance: RTL Klub, Viasat3, Cool, Film+, AXN, Hallmark, Story TV Period: February–April 2008 tv-spot 30”,...

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Museum becoming exciting

The Hungarian Museum of Commerce and Catering which relocated to a new address in September 2006, seems to be successful in fulfilling its cultural mission. Although it is a specialised...

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Minute prices on top

The story of Plus began in Germany in 1972. Within a short time, there were a thousand Plus stores. Their expansion in Eastern Europe began in 1992. In 2000, Plus...

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Ammerland Trappista cheese

Fresh coastwind, juicy greens, and our Lighthouse. Here is the unique home of the fresh taste Ammerland Trappista and other best quality cheese. Agency: S.A.L.T. Kft. Customer: Ammerland Hungary Kft....

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Tetra Pak in Pilis

Tetra Pak has become the chief sponsor of the forest management project implemented by Pilisi Parkerdő and WWF Magyarország in the Budai hills. Tetra Pak signed a three year agreement...

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Penny carries on

The first domestic food discount store chain is still expanding. Every settlement with a population of over 6,000 is a potential location for them. Penny stocks over one thousand basic...

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Chio Crackings

The spot is a follow up to the popular Chio Crackings mouse story. It is replayed in the first part how the lead character mouse got hold of Sajtos Chio...

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Fütyülõs help for Mali

In addition to many other presents, the Fütyülős ATV competing in the Budapest-Bamako Rally is also taking 1,000 T-shirts for children in Mali. Budapest-Bamako Rally is charity rally where competitors...

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Auchan: three years of development in sight

Though Auchan did not open any new stores last year, it is possible that they will open two this year. They spent 2007 preparing their workforce for the period of...

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Award for EUROPARK

EUROPARK Salzburg operated by SPAR European Shopping Centers received two ISCS-awards at the end of 2007. One was given for architectural solutions and design, while the other was in recognition...

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CBA unity – beyond borders as well

It was more than 15 years ago that ten private retailers joined forces in order to be able to buy 17 stores which had originally belonged to the state owned....

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There will be sugar

I have good news for the readers of TM. There will continue to be enough sugar on the shelves in the future. However, it is bad news for me, that...

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