Company and Personal News
Tesco opened a new front in the ongoing supermarket price war
Date: 2008-02-04 00:00:00
In a sign that the discounters' growing popularity is starting to concern Tesco, the retail giant will start to match Aldi and Lidl's prices on over 2,000 product lines. Aldi...
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Police station in Tesco
Date: 2008-02-01 08:00:00
A small police station has been set up in the Szolnok Tesco hyper market. Tesco intends to develop a similar co-operation with police forces elswhere, as well. n...
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Coop-Christmas for children
Date: 2008-02-01 08:00:00
Fifteen hundred children attended the Christmas party held by Tisza-Coop Zrt. on 21. December in Tiszaliget. Tisza-Coop Zrt. is a regional purchasing centre of the Coop group which has already...
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Constantly high SPAR standards
Date: 2008-02-01 08:00:00
Private label products in the premium category, many new stores and the quality Hungarian poultry trademark are all things acquired by SPAR in 2007. – The decrease in real incomes...
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Cheese promotion dedicated
to the number 3
Date: 2008-02-01 08:00:00
Prizes from the prize game of SOLE-MIZO ZRt. promoting cheese were handed over at the end of November. 3 participants were able to win a HUF 300,000 trip with 3...
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Dreher saving energy
Date: 2008-02-01 08:00:00
The opening ceremony for the new bio-gas and water purification plant of Dreher Sörgyárak built for HUF 0.5 billion was attended by Dr. Gábor Fodor, minister of environmental policy and...
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„Tour de Tesco” continuing
Date: 2008-02-01 08:00:00
The minimum size for Tesco stores is 1,000 square meters. They opened 22 stores in Hungary last year, making the total 122. The price sensitivity of Hungarian consumers has become...
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On page 12 of the April 2007 edition of Trade Magazin an 1/1 advertisement was published by Zwack Unicum Nyrt. 1/1.
Date: 2008-02-01 08:00:00
A statistical table by IWSR (International Wine and Spirit Record) for 2006 was also published as part of the ad. We have been informed by the advertiser that the published...
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Master Good keeping pace
Date: 2008-02-01 08:00:00
In 2007, Master Good Kft. enhanced its position in the retail market by getting a number of new products listed by practically all the major retail chains and substantially boosting...
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Investment into packaging by Hungerit
Date: 2008-02-01 08:00:00
Hungerit Zrt. has developed a unique packaging solution in co-operation with Sealed Air Cryovac. As a result of installing the new MULTIIVAC Darfresh® packaging machinery, fresh poultry will stay fresh...
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Drawings for Lapland
Date: 2008-02-01 08:00:00
The main prize for the Santa Claus prize game of Storck Hungária Kft. was drawn on 6. December. Buying at least 200 grams of Toffifee and submitting a drawing was...
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Cheaper RFID with new platform
Date: 2008-02-01 08:00:00
The revolutionary Sensormatic® iREAD™ technology of ADT can help to reduce the introduction costs of RFID into retail trade. Sensormatic iREAD platform, the new application of the EPCglobal Gen 2...
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The Lidl philosophy
Date: 2008-02-01 08:00:00
Lidl was established in the 30’s, later splitting into a discount chain and a hyper market and super market chain under the name of Kaufland and Handelshof. At present, Lidl...
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Ceres reaching beyond borders
Date: 2008-02-01 08:00:00
The production costs of Ceres ZRt. are expected to rise by 14-18 per cent in the new year. The Győr based company holds a leading position in several segments and...
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The Aldi concept
Date: 2008-02-01 08:00:00
The name ALDI is intended to represent constantly high quality at a constantly low price. This is the cornerstone of their success. Aldi has several branches with independent companies. They...
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Cherry Queen
Date: 2008-02-01 08:00:00
Cherry Queen – our common passion. Agency: Team/Mindshare Customer: Bonbonetti Choco Kft. Product: Cherry Queen Apperance: RTL Klub, Viasat3, Cool, Film+, AXN, Hallmark, Story TV Period: February–April 2008 tv-spot 30”,...
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Museum becoming exciting
Date: 2008-02-01 08:00:00
The Hungarian Museum of Commerce and Catering which relocated to a new address in September 2006, seems to be successful in fulfilling its cultural mission. Although it is a specialised...
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Minute prices on top
Date: 2008-02-01 08:00:00
The story of Plus began in Germany in 1972. Within a short time, there were a thousand Plus stores. Their expansion in Eastern Europe began in 1992. In 2000, Plus...
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Ammerland Trappista cheese
Date: 2008-02-01 08:00:00
Fresh coastwind, juicy greens, and our Lighthouse. Here is the unique home of the fresh taste Ammerland Trappista and other best quality cheese. Agency: S.A.L.T. Kft. Customer: Ammerland Hungary Kft....
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Tetra Pak in Pilis
Date: 2008-02-01 08:00:00
Tetra Pak has become the chief sponsor of the forest management project implemented by Pilisi Parkerdő and WWF Magyarország in the Budai hills. Tetra Pak signed a three year agreement...
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Penny carries on
Date: 2008-02-01 08:00:00
The first domestic food discount store chain is still expanding. Every settlement with a population of over 6,000 is a potential location for them. Penny stocks over one thousand basic...
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Chio Crackings
Date: 2008-02-01 08:00:00
The spot is a follow up to the popular Chio Crackings mouse story. It is replayed in the first part how the lead character mouse got hold of Sajtos Chio...
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Fütyülõs help for Mali
Date: 2008-02-01 08:00:00
In addition to many other presents, the Fütyülős ATV competing in the Budapest-Bamako Rally is also taking 1,000 T-shirts for children in Mali. Budapest-Bamako Rally is charity rally where competitors...
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Auchan: three years of development in sight
Date: 2008-02-01 08:00:00
Though Auchan did not open any new stores last year, it is possible that they will open two this year. They spent 2007 preparing their workforce for the period of...
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Award for EUROPARK
Date: 2008-02-01 08:00:00
EUROPARK Salzburg operated by SPAR European Shopping Centers received two ISCS-awards at the end of 2007. One was given for architectural solutions and design, while the other was in recognition...
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CBA unity – beyond borders as well
Date: 2008-02-01 08:00:00
It was more than 15 years ago that ten private retailers joined forces in order to be able to buy 17 stores which had originally belonged to the state owned....
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There will be sugar
Date: 2008-02-01 08:00:00
I have good news for the readers of TM. There will continue to be enough sugar on the shelves in the future. However, it is bad news for me, that...
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