Company and Personal News

Nespresso Special Club Jinogalpa Coffee

Named after the two main regions in the mountains of Nicaragua, Matagalpa and Jinotega, the 100% arabica coffee offers intensity and body with sweet, sandalwood aromas and a hint of...

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Cryovac® RS1500 – for cure-in-the-bag cheese

Cryovac's new development is a high performance, high sealable, multilayer, shrink material with controlled permeability ideally suited for high gassing cheese packaging.  Cryovac® RS1500 is especially designed to run on...

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Olympics boosted Adidas's first-half sales in China by 60%

Adidas will reach its target of “high single-digit'' sales growth and 15 percent earnings growth in 2008 said company's Chief Executive Officer Herbert Hainer.  Adidas, based in Herzogenaurach, Germany, will...

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Kraft to focus on 10 brand

Kraft Foods Inc will focus on 10 countries and 10 brands to expand internationally, the unit outside the United States should produce more than $18 billion in sales in 2008....

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OBI reposition campaign

Costumers said OBI has a market oriented offer, consumer's friendly service kit and attractive prices.  This spring OBI made an attitude research about itself and the whole DIY market in...

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Stores opening

Tesco, Szolnok Nyitás: 27 June Chain: Tesco Store space: 1000 m2 SKU: 3–4000 Tesco, Sülysáp Nyitás: 27 June Chain: Tesco Store space: 1000 m2 SKU: 3–4000 Tesco, Dabas Nyitás: 11...

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Great Leap sponsored byUnilever

Hungary has joined the Great Leap movement organised by the WWF and sponsored by Unilever. It is intended to call attention to the importance of clean water....

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15 years of dm in Hungary

drogerie markt celebrated the 15th anniversary of opening its first store in Hungary on 8. July. At present, the chain has 222 units and sells 10,000 products, including 1,400 private...

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Successful first six months for SIÓ-ECKES

Sales generated by SIÓ-ECKES Kft were up by 21 per cent in terms of quantity in the first six months of the year, compared to the same period in 2007....

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New name for Hungarian Bonduelle subsidiary

Bonduelle Nagykőrös Kft, the Hungarian Bonduelle subsidiary will operate under the name Bonduelle Central Europe Kft in the future and will also be responsible for regional sales and marketing activities....

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Successful cooperation between TESCO and Salva

„Az Év Támogatottja” is a TESCO program for helping handicapped people. Last year, the apprenticeship project developed by Salva Vita Foundation for helping young, mentally handicapped people received support from...

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New marketing director for Borsodi

András Szirbek has been appointed the new marketing director of Borsodi Sörgyár Zrt. He had been a brand manager of brands like Magnum, Delma, Flora, Bertolli, Rama, and Lipton. Subsequently,...

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Business Superbrands award for GfK

GfK Hungária received the first Business Superbrands Award in 2008 for representing excellence, quality and reliability in the b2b market. In the future, brands enjoying an excellent reputation in their...

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STI Display forms regional subsidiary

STI group – the number one manufacturer of displays in Europe –formed a subsidiary for supplying the Central-Eastern European market in June. STI Display Hungary Kft will supply creative POS...

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News

Vegetarian Omega-3 ingredient approved by EU. Several European manufacturers have shown interest in the product by Croda Health Care, which is intended to make milk and yoghurt drinks, cereals and...

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Congratulations for winning the Focus!

Prizes in the Chio Magyarország promotional campaign concluded on 30. May included 33 Piaggo scooters and a Ford Focus Trend....

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Question:

How important do you think the issue of food labelling is to Hungarian consumers in comparison with citizens of other EU countries? In your opinion, how important and useful are...

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Häagen-Dazs in Hungary as well

The legendary Häagen-Dazs ice cream is now available in Hungary as well. It is sold in 10 flavours by retailers, while the full 24 flavour range is available in the...

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Answer:

The labelling of food is increasingly important for manufacturers, retailers and consumers as well. Labelling is a significant element of marketing and allows consumers to make an intelligent decision, or...

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New marketing officer for SIÓ

Krisztina Gurály joined the marketing and sales team of SIÓ-ECKES Kft on 14. July. As trade marketing manager, she will be responsible for partner specific activities, POS activities and materials,...

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With PICK to Beijing

The main prize of the PICK Snack prize game held by PICK Szeged Zrt in July was handed over in the beginning of August. Mariann Fekete from Sopron has won...

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New faces in the management of Bat

László Hunyady (34) was appointed brand marketing director of BAT Hungary, which is a new position within the company. He is going to be responsible for brand strategy in the...

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New shapes and products by NIVEA face care

NIVEA VISAGE has completely renewed its assortment, which is now available with new design, new formulas and a new colour brochure. NIVEA products have been divided into separate groups according...

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Kinder pirate ship coming

The Kinder brand has real adventure waiting for children. The Kinder Surprise Pirate Ship is under construction. The ship will offer a wide range of entertainment for 3-10 ten year...

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Abundance of innovations for hair

As Anikó Csepeli, from L’Oréal Magyarország has told us, the size of the hair care market is HUF 13 billion at present and it is expanding both in terms of...

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New plant in Szabadegyháza

The largest maize processing plant in Europe was opened on 11. July in Szabadegyháza. In addition to food, a substantial quantity of bio-ethanol is also produced in the plant. Hungrana...

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János Kiss in favour of unity

Bringing an end to disunity has been one of the objectives motivating János Kiss in accepting the position of chairman of the examination committee of Educatio CulinArtist Chef Academy established...

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Third Tchibo store opening

The third Tchibo coffee store was opened in MOM Park, on 17. July. Tchibo’s intention with promoting coffee culture in Hungary is to combine a modern lifestyle with the traditions...

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Kozák Ákos: Treasure hunters (A snapshot of Hungarian consumers)

It was a little weird, reading a book by an author I know personally quite well. I think it takes a lot of courage to write a book about Hungarian...

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New sales director for LLP

Attila Biber was appointed the new sales director of LLP Budapest on 1. July. Previously, he had been a head of division with Microsoft Magyarország. His objective is to enhance...

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