Company and Personal News

Kinder Pinguí, Kinder Hűtött Finomságok

As many prizes, as many reasons to unwrap them! The packaging of every Kinder Hűtött Finomság has value, as it can be exchanged for gifts. Agency: Monday Consulting Kft./Well Reklámügynökség...

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UHT milk campaign with Tesco

Tetra Pak held a promotional campaign for UHT milk in the 30 biggest Tesco stores last December, to inform people that UHT milk contains no preservatives....

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Unilever termékek

A major initiative was launched in January under the title „Capitalise and Help”, which allows us to choose from a range of excellent offers and also to support the National...

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New regional head for AXIS

In January, Edwin Roobol was appointed the new head of Axis Communications in the Germany, Austria, Switzerland, Netherlands and Eastern Europe region. Axis is a global leader in the market...

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New Sole Gustoso butter creams

SOLE-MIZO Zrt launched a special, premium product in February. Owing to the special colloid structure of the butter cream made from real milk cream, it has a different, more beneficial...

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Beiersdorf Profits Jump 28.3 Percent

The company predicted a slower growing for 2009, but its goal is achieving a global market share of 5.5 percent.  Group profit after tax for 2008 jumped 28.3 percent to...

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Total sales of 2008 at CBA was HUF 545 billion

Last year the food retail chain grow by 4%, increased the number of stores and almost 50 units were renovated in and out.  The CBA has the most retail unit...

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BAT Hungary made ready for changes in advertisement law by self test

After a six months long campaign every employees of the company from secretary to CEO checked the stores in work group. Hungarian Parliament passed a bill to amend the advertisement...

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Difficulties at Charles Vögele

The company lost share on its most important markets, in Switzerland, Germany and Austria in 2008.  The total sales decreased by 1.8% to CHF 1.369 billion, the profit fell by...

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ALDI expands in US

Discounter is opening its 1000th discount store in the USA this week, in Connecticut.  The number of Aldi stores in Connecticut, which is considered one of the most affluent US...

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Kaufland launches organic private label

In the first phase 100 products will be on the stores’ shelves in Germany.  According to Lebensmittel Zeitung, the label named K-Bio will initially comprise around 100 aggressively priced products,...

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Nordsee success in Budapest

After the first Nordsee Restaurant in West-End City Center, the second unit will open this year in November.  In the first half year the sales in Hungary's first Nordsee restaurant...

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Goldsun finish producing in April

According to the liquidator no asprirant for Goldensun property either for the producing.  Liquaidation of the company started in 2006, two years after fire int he plant. Five years before...

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Body Shop To Cut Jobs

The company said it is consulting employees about proposals to reduce its global workforce by 275 jobs to make the business more efficient.  The Body Shop, which employs 9,200 people...

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Tesco's agressive price cutting in Britain

The retailer was planning to cut prices on 3,000 lines, from fresh meat to baby food, stepping up the pressure on the rest of the industry as it heads into...

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Asda to launch SYM TV

Wal-Mart-owned company is driving down the cost of the weekly shop for its hard-pressed shoppers.  The supermarket has already cut 7,500 prices since January, and this weekend will see the...

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Nespresso expands offer in Hungary

The company introduced its new mashine type CitiZ and several Grand Cru coffes in Budapest.  The new line of Nespresso slim coffee machines, the CitiZ will be available in March....

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Unilever-Próbakő cooperation continues

The PR agency works for Knorr's new ad campaign about common eating. Knorr made a research about eating habits in Europe, also in Hungary. Responders said the family eating make...

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Nestlé Nutrikid Olympic finished

The common program of Nestlé Hungária Kft. and the Hungarian Dietetic Association focused on prevention of child obessity.  School using the Nutrikid teaching program could take part on Nutrition Olympic....

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Milupa had chosen digital ad agency

The food producer call 3 agencies for tender. The winner is EURO RSCG Digital.  The tender was first of all about on-line media-planing and -buying and SEO/SEM marketing, but the...

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SMS campaigns by Tesco

The retail chain built an own SMS club, a database where consumers, who are interested in price actions, can joined. Tesco think with SMS actions company can faster reflect on...

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From Monday no more daily inventory

Restaurants will only be obliged to make a complete registry of alcoholic consumption only once a month from March.  Hungarian parliament accepted a change to the regulation on catering establishments...

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Henkel sponsors Icehockey World Championship

The company is donating 50 euros for every goal scored during the tournament, with the total sum going to a children’s aid project.  Henkel, the international branded consumer goods manufacturer,...

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Nestle reduces product sizes

The world's largest food company will sell more products in smaller quantities in the United States and Europe as customers seek to cut their shopping bills.  Reduced product sizes will...

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Extech Data Systems Introduces Apex 3 Thermal Printer

Reflecting recent market needs, Extech has changed the standard communication options available for the printer.  Short Range Bluetooth™, designed for WPAN, and Serial communication is standard on the Apex 3....

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Shell to operate Tesco's gas stations

The 51 Tesco gas station will be oparated under Shell brand in the future. According to the agreement between the two companies Tesco freights the refilling stations to Shell, which...

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TESCO partners with Cortefiel to launch in Czech Republic

Tesco has partnered with Spanish fashion label Cortefiel to launch its brand in the Czech Republic. Just-Style reported that Cortifiel will open three concessions in Tesco’s MY department store chain...

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Sustainability: Henkel a leader among international corporations

Combining economic success with corporate social responsibility (CSR) has been a constant feature of Henkel’s business philosophy for over 130 years now.  After winning the German Sustainability Award in December...

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Coca-Cola to install vending machines in Venice

Venice signes a new 2.1m-euro sponsorship deal between the authorities and Coca Cola.  Venice's mayor said commercial sponsorship is the only financial strategy for safeguarding the monuments of Venice. According...

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Palinkat tax stamp on Pannonhalmi Törkölypálinka

According to the new palinka regulation in 2008 Hungarian palinkas could get a seperate palinka tax stamp. Pannonhalmi Pálinkárium owned by Győri Likőrgyár is one of Hungary's most important palinka...

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