Company and Personal News
Brand value measured
Date: 2009-08-27 08:00:00
Just like in nearly 90 other countries, from this year Superbrand’s market research partner in Hungary is Nielsen. Judit Tóth Szalókyné informs us about this cooperation and brand values. –...
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Here is the liver sausage, where is the liver sausage?
Date: 2009-08-27 08:00:00
The above title is the name of Gyulai Húskombinát Zrt.’s on-line competition. From 1 July 2009 until 30 September 2009 buyers of Gyulai products receive credits, which they can use...
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New sales director at SáGa Foods
Date: 2009-08-27 08:00:00
From 10 August 2009, Csaba Vajdahunyadi (45) leads the SáGa sales team. After earning an MBA degree, he started at Procter&Gamble in 1992 and later worked as sales director at...
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Superbrands makes you more attractive
Date: 2009-08-27 08:00:00
Superbrands, present in Hungary for 6 years, is the only system that awards brand value in our country. It is the world’s biggest program of this kind that covers 82...
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Two prestigious awards for Henkel
Date: 2009-08-27 08:00:00
Henkel’s 2008 annual report won the League of American Communications Professionals’ platinum prize in the household/personal category. At the Stevie International Business Awards their brand building educational film finished first....
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Tesco’s own radio station launched in their stores
Date: 2009-08-27 08:00:00
Using Mood Media’s concept Tesco launched its new, private satellite radio station in Hungarian stores. The new radio offers Tesco the chance to broadcast music, its own messages and advertisements....
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Hunting for Voga with La Festa
Date: 2009-08-27 08:00:00
The great hunt for radio presenter Voga and the competition are over. La Festa’s hostesses travelled round the country promoting their cappuccino, 3in1 and hot chocolate....
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Sara Lee’s new managing director
Date: 2009-08-27 08:00:00
As of 1 August 2009, Carolina Schulten replaces president-CEO Dr. Tibor Seres in the managing director’s seat of Sara Lee’s Hungarian coffee and tea division. Carolina Schulten has worked for...
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Dreher surveyed consumers of alcoholic drinks
Date: 2009-08-27 08:00:00
Nearly 5,000 adults filled-in Dreher’s on-line questionnaire at www.alkohol.info.hu, as part of the company’s Responsible Drinking Programme. 78 percent judged drunk driving the biggest problem, 70 percent marked violence and...
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New products from Szentkirályi in the summer
Date: 2009-08-27 08:00:00
From the second part of June Szentkirályi’s flavoured mineral waters re-appear in a mild sparkling format, with a new flavour (grapefruit-lime) added. Their calorie and fruit sugar content are significantly...
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Schoolbags from SIÓ-ECKES
Date: 2009-08-27 08:00:00
As the result of the Thank you, SIÓ! Schoolbag Program, in August new schoolbags arrive at 126 primary schools for 1,200 pupils. – Our task was difficult, since almost 200...
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Electronic shelf labels in Tesco’s Budaörs store
Date: 2009-08-27 08:00:00
In the summer, Tesco replaced more than 44,000 shelf labels to electronic ones in its Buadörs store. The new labels are in wireless connection with the store’s computerised retail system,...
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Vanish helps with money and clothes
Date: 2009-08-27 08:00:00
Vanish’s producer Reckitt Benkiser offered HUF 10 to the Hungarian Maltese Charity Service after each Vanish product sold in July. Collecting clothes all around the country is also part of...
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The last Plus shop had been rebuilt to Spar
Date: 2009-08-27 00:05:10
The Plus brand has disappeared. The former Plus supermarkets became to Spar – a new corporate identity, extended range, high quality trade are waiting for the customers. The Spar Hungary...
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Auchan launches hypermarket price comparison site
Date: 2009-08-27 00:05:00
Auchan launches a website, he www.hiperarak.hu which will compare the prices of the domestic hypermarkets. The www.hiperarak.hu website (currently not working) established in accordance with previous recommendations of Self-contolled Advertising...
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Kapuvári Meat Zrt. will expand its production
Date: 2009-08-27 00:04:00
Kapuvári Meat Zrt. will expand its production to two shifts at the recently built bacon plant, built by a 400 million HUF investment, due to the planned autumn launch of...
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Heineken says no to recession
Date: 2009-08-27 00:01:50
Heineken closed the first half of the year, with a 489 million euro net profit, 20 percent above the same period of the previous year. The turnover was 11 percent...
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Health Day in Tesco for the second time this year
Date: 2009-08-27 00:01:00
On the 28th August Tesco Health Day will be held for the second time this year. At 24 locations of the country, including 3 special places, healthy nutrition and lifestyle...
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Juicy dried plum is the autumn surprise of Danone Activia
Date: 2009-08-27 00:00:30
Danone Activia’s new autumn taste of juicy prunes with pear-apricot yogurt is available in four packs. The plum, and dried version is one of the most popular fruit of the...
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The 100th McDonald’s started with hamburger contest
Date: 2009-08-26 00:02:30
On August 28, in the city Győr the 100th McDonald's restaurant will be opened. It will be the third unit in Győr. There is no other restaurant chain in Hungary...
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Globus canned meat will be manufactured in the Czech Republic
Date: 2009-08-26 00:01:20
Czech Hamé food industry group will take the production of its Globus canned meat into the Czech Republic, which recently bought the manufacturing and distribution rights of the Hungarian registered...
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Tesco – new banking services
Date: 2009-08-25 00:03:10
Tesco supermarket chain widens the scope of its financial services and aims the full range of retail banking activities. Tesco recently announced, that 800 new jobs will be created in...
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Unilever: hot ice cream against climate change
Date: 2009-08-25 00:02:00
The market leader, Unilever fight with special tool against global warming: the company plans to produce an ice-cream, which will be sold at room temperature and buyers will frozen it...
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Aldi wins in the U.S. market
Date: 2009-08-25 00:01:20
Aldi can be among the big winners of the crisis: The German retail chain – famous for its low prices – can become a major player in the U.S. market,...
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Penny Market: more than 200 thousand people in the loyalty club
Date: 2009-08-25 00:00:40
Penny Market launched a loyalty club in June, which now exceeds 200 thousand members. The “Penny Fan Game” offers three chances of winning for every customer who requires the card...
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World premiere at the Veszprém store of CBA Plaza
Date: 2009-08-24 00:02:20
As the result of the cooperation between CBA, Coca-Cola and Szintézis, a new purchase advertising tool has appeared in the Veszprém store of CBA Plaza: the E-rail which is an...
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Tesco hypermarket opened in Berettyóújfalu
Date: 2009-08-24 00:02:00
The 108 employees of the new 3,000 square meter complex, are waiting their customers seven days a week, between 6 am and 10 pm at Honvéd u. 13. The new...
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Spar bankrupted in Romania
Date: 2009-08-19 00:04:00
According to Ziarul Financiar; Romanian Spar asked for bankruptcy protection. The court of Arad registered the company due to the request of the two main shareholders – Ioan Adrian Cuc...
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Job-creating, logistics investment in Szeged
Date: 2009-08-18 00:06:55
The logistics center of Hansa-Kontakt Kft., which deals with food, chemical, beverage and tobacco trading, was built from 5 billion HUF. The logistics center with a 28 thousand square meters...
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