Company and Personal News
NIVEA has become a HotBrand!
Date: 2010-06-17 08:00:00
NIVEA was voted the most popular brand at Hot Brands 2009 in the beauty care category. On Sanoma Budapest’s youth-community website www.hotdog.hu registered users, mostly secondary school and university students,...
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Mobile laboratories examine organic products
Date: 2010-06-17 08:00:00
Biokontroll Hungária Nonprofit Kft. sets up mobile laboratories: three vans will perform at least 500 controls in one year, all over the country, in the 1,500-1,900 organic farms of Hungary....
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One million Forints went to Székesfehérvár
Date: 2010-06-17 08:00:00
Alcoa Fehérvár KC’s supporters were the most active in the game organised by Arany Ászok and they won HUF 1,000,000 for their team. Between 8 April and 8 May, those...
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Treasure hunting in METRO
Date: 2010-06-17 08:00:00
The interior of the new METRO store in eastern Pest has been redesigned and now professional buyers can find their products more easily and comfortably. Buyers even had a chance...
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Czech meat industry company starts using Cryovac® packaging
Date: 2010-06-17 08:00:00
Kostelecké uzeniny, the biggest meat producing and meat product manufacturing company in the Czech Republic switched from standard shrink bags to high-performance shrinkable films and automation. The new system guarantees...
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Let us buy Hungarian!
Date: 2010-06-17 08:00:00
The Agricultural Marketing Centre organised a promotion campaign in Auchan stores to introduce Hungarian farmers. Six Auchan stores were temporarily selling 200 Hungarian products – mostly fresh products – and...
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New managing director at Dreher Breweries
Date: 2010-06-17 08:00:00
From 1 July 2010, Andrei Haret is the new managing director of Dreher Breweries. Andrei Haret joined SABMiller group in 2003 as Vice President of Ursus Brewery, Romania, responsible initially...
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Most successful promotion of the year 2009. Silver medal: Up, Borsodi; Borsodi – Cheer like never before!
Date: 2010-06-17 08:00:00
This prize game targeted 18-36-year old beer drinkers who like football. McCann Erickson did the ATL and the creative, while Up Hungary Kft. implemented the BTL activity. Borsodi’s brand strategy...
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Tchibo wins Superbrands award
Date: 2010-06-17 08:00:00
This year the Superbrands jury conveyed for the 16th time and decided that Tchibo, the ambassador of quality coffee consumption deserved a Superbrands award. Superbrands is an initiative with two...
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Most successful promotion of the year 2009. Silver medal: Profi; Profi birthday
Date: 2010-06-17 08:00:00
Back in 1989, Profi was the first discount store chain to enter the Hungarian market. Today they have 73 units all over the country and 80 percent of their private...
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Another gold medal for Demeter Winery
Date: 2010-06-17 08:00:00
Demeter Winery’s Hanga 2009 won a gold medal at the 34th Challenge International du Vin competition in Bordeaux. Hanga 2009 is a dry, refreshing wine – 70 percent linden leaf...
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Most successful promotion of the year 2009. Silver medal and POPAI special award:Univer Be the Devil of the Kitchen!
Date: 2010-06-17 08:00:00
Univer Product Zrt. of Kecskemét is one of the country’s major food companies. In cooperation with PR agency Well, they implemented a promotion campaign between 1 May and 31 December...
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Univer: funding the development of schools
Date: 2010-06-17 08:00:00
On 30 April, Univer Product Zrt.’s ‘Let us make our school a winner! 2009-2010’ programme ended. More than 1,200 primary and secondary schools took part in the programme, in which...
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Most successful promotion of the year 2009. Silver medal: STR8 consumer promotion; Speed up with STR8!
Date: 2010-06-17 08:00:00
18-34 years old, city living men of AB status were the target group of the STR8 brand campaign of Trade 90 member of Sarantis Group, between 8 June and 2...
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Clorox donation for flood victims
Date: 2010-06-17 00:00:05
The DunaPro Ltd, the Hungarian distributor of the Clorox brand, offered a significant amount of detergent products, to help the flood victims. The products provide a great help to the...
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Flood fundraising campaign in the Tesco stores
Date: 2010-06-16 00:01:02
Tesco helps the flood victims with fundraising cards. The country's largest retail will make simple and easy to donate for all buyers of the chain. Anyone can take from the...
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Detergents for the flood victims
Date: 2010-06-16 00:00:35
14 million HUF worth of detergents, cleaning and disinfecting products were sent by the Reckitt Benckiser to the flood-stricken region, with the assistance of the Hungarian Maltese Charity Service. The...
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Tesco’s sales turnover is increasing
Date: 2010-06-16 00:00:25
According to the latest report of the UK supermarket chain; its global sales turnover excluding fuel – increased by 6.9 percent in the three months, ended on the 30th of...
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Hill&Knowlton to help flood victims
Date: 2010-06-15 00:01:00
Hill&Knowlton, one of Hungary's leading PR agencies helps the flood victims with donations. Among the customers of H&K, MARS, Kométa and Unilever have also joined to the action. Due to...
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METRO builds a unique Customer Academy
Date: 2010-06-15 00:00:02
The Customer Academy is being built beside the Budaörs centre of METRO. The Customer Academy will also contain a high quality and professional kitchen for the students. METRO responds to...
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HELL Energy doubled last year
Date: 2010-06-14 00:03:21
HELL Energy Hungary Ltd. reached unique success last year, despite the economic crisis, which became Hungary's leading energy drink producer company in a very short period of time, despite starting...
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The SPAR cares about its costumers during the World Cup
Date: 2010-06-14 00:01:25
Thje SPAR Hungary Ltd. prepares with a wide range of beer products for the soccer World Cup. A number of products are offered on a reduced price for football fans,...
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The alliance of Bunge Ltd. may help to the flood victims
Date: 2010-06-14 00:00:25
The Management and the Trade Union Committee of the Bunge Ltd. launch a Joining Forces Program among the workers to help the flood victims in close cooperation with the Hungarian...
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SPAR gives quality for loyalty
Date: 2010-06-14 00:00:25
The SPAR was the the first among the commercial chains in Hungary, that launched exclusive point collection promotions to its customers in 2005. Since then, consumers expect the loyalty actions...
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Slovaks bought meat Kaiser Food processor
Date: 2010-06-11 00:02:54
Réti Attila majority shareholder sold his food processor after twenty years. The Debrecen Meat Group Ltd. of the Slovak investment group Penta acquired almost 100 percent of Kaiser Food. The...
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Ability Park won Tesco's “Supported of the Year 2010” title
Date: 2010-06-11 00:02:01
The Ability Park became the “Supported of the Year 2010” at at the grant application announced by Tesco Stores Ltd. In the scope of the program, the staff of Ability...
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New Spar supermarket was built in Újfehértó
Date: 2010-06-11 00:01:01
SPAR Hungary Ltd. opened a new SPAR supermarket in Újfehértó, on the 10the of June 2010. The modern department store is the city's first SPAR unit. 28 new jobs were...
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Loctite and Porsche Motorsport: working together for victory
Date: 2010-06-11 00:00:05
Henkel is committed to motor sports all over the world, where reliable power is needed in the toughest conditions. Henkel’s Loctite brand is the official technology partner of the 2010...
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Rossmann ceremonially inaugurated its new logistics center
Date: 2010-06-10 00:02:58
Rossmann Hungary Ltd. ceremonially inaugurated its new logistics center yesterday. The subsidiary of the leading German drugstore chain moved the entire headquarters into the new facility. The complex, that was...
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Her-Csi-Hús Kft. Animal Welfare Program packaged in Cryovac®
Date: 2010-06-10 00:02:02
Hungarian poultry processor Her-Csi-Hús Kft. faced a double-edged challenge with its latest premium-line launch. In addition to implementing ambitious animal welfare and quality criteria effectively, the Bo-Csi Happy Chicken products...
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