New winners of the radler segment

By: trademagazin Date: 2011. 05. 31. 10:06

Two new products of the beer brand Soproni surpassed market expectations shortly after their release. The orange and lemon-flavoured radlers are extremely popular among customers, so Soproni is facing the challange of producing new products. These two products are the big winners of the radler segment, with a 37 percent market share already.