Company and Personal News

New CEO at Heineken Hungaria

The new CEO of Heineken Hungaria arrived from Nigeria. Oladele Ajayi was the sales director of the company’s Nigerian subsidiary, and he is the first African Manager at the Heineken...

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The METRO-GYEA collecting action ends in Szeged

The most difficult period for the starving children is the summer break. Nearly twenty thousand children's physical existence depends on free food. Because of the crisis, the donating spirit declined....

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Lake Balaton turned to NIVEA-blue at Tihany in August

The 1st NIVEA Optimist Meeting was held on the 18th of August, on the beach of the Tihany Sailing Club, where the sailing school students of the domestic lakes boarded...

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McDonald’s appoints new Marketing Director

From the first of August, Austrian-born Jörg Pizzera joined the biggest fast-food restaurant chain in Hungary, McDonald’s as Marketing Director. He is responsible for developing the marketing strategy for 100...

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EVM Zrt. expands its offering range

The EVM Ltd, manufacturer of the traditional Ultra, WU2, Caola, and Komfort brands expanding its product range again. During the past year, the market accepted the new Ultra Szavo anti-mildew...

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Gift voucher due to data disclosure

The leading German Schlecker drugstore network apologized to customers, due to information disclosure and gave a five euro gift voucher to them. Last week, more than 7 million e-mail addresses...

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Business Superbrands and Superbrands award for the Magyar Cukor Zrt.

The high professional acknowledgment awards were also handed over this year, in the scope of the Superbrands program. The Koronás Cukor which is the favorite of the consumers, received the...

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Cseke Gábor became the best Hungarian sommelier

Cseke Gábor who works in a hotel in London won the sommelier tournament in Sopron. The winner will represent Hungary at the Sommelier European Championship in November in Strasbourg. Cseke...

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Nescafé Plan: 500 million Swiss franc investment for Nestlé coffee related developments

Nestlé Nescafe launched its Nescafé Plan program in Mexico City. The project measures show Nestlé’s commitment, in connection with coffee cultivation, production and consumption. The Nescafé Plan is made up...

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Designed containers countrywide

The designed selective waste collecting containers of Öko-Kord Országos Nonprofit Kft. will soon appear. In the scope of the new feature of the coordinating body, the recovery of the various...

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Coop – Cipó House in Szolnok

The Coop Szolnok Trade Zrt. and the Cipó-Ház Kft. (Loaf House Ltd.) held its ceremonial opening on the 18th of August in Zagyvarékas. The Coop Zrt. Szolnok had already planned...

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“Our school should win!” again

The Univer Product Zrt. from September advertise its school supporter ”Our school should win” program again, for Hungarian primary and secondary schools. This year, the dream of five-schools will come...

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Sale out at Praktiker

Praktiker sells one part of its products through Vatera and TeszVesz online auction sites in Hungary. Praktiker puts a strong emphasis this year for the end of summer sale out....

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Monthly 40 tons of plum dumplings and stuffed pasta

Pasta production restarts in the first week of September in the Goldsun plant of Zalaegerszeg – informed Kiss Viktor, one of the executive of the owner, the Zala-Cool Ltd. The...

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Spar: expansion after rebuilding

This year, the renovation of the Plus network was in the main focus of Spar. The group expects to increase its market share. – It is expected, that Spar Hungary...

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Tchibo tripled

Tchibo tripled its profit in the first half of this year, compared to a year earlier, due to the cost-saving program, carried out last year. In the sores of Tchibo...

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Tesco opened in Abony

The newest member of the Tesco hypermarket chain, has been opened in Abony at Szolnoki road. The new, 3,000 square-meter store is open seven days a week, from 6 am...

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Danone Kft. helps children with cancer

More than HUF 6 million has been collected so far in the ‘Let us do something for children together’ programme, which supports the building of an Education Centre in Bakonybél...

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József Bock is Royal Winemaker of the Year

József Bock won in the Royal Winemaker category of the Followers of Royal Cooks event in Nagyszakácsi. This is a special competition, where each of the six courses of last...

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Gyulai and Csabai sausage have become protected

As of 18 June 2010, the European Commission authorised the use of PGI (protected geographical indication) marking to both Gyulai and Csabai sausages. The two products have entered the exclusive...

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Mobile phones instead of loyalty cards

Coca-Cola and Rogers Wireless, a Toronto mobile phone service provider started a revolutionary cooperation. Codes printed on the inside of caps can be sent to the mobile company via SMS...

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Chio fries products in healthier oil

From 1 July 2010, Chio Magyarország Kft. started using new frying oil blends in both of its plants. The new oil contains 30 percent less saturated fatty acid, so Chio...

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Gold medal: Coty – Rafinanz • Adidas – Wii promotion

Coty Hungary Kft. commissioned Rafinanz Service with a 10-week promotion campaign to boost sales of adidas women’s cosmetics and to support the range’s new Free Emotion product line. One of...

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Theodora: the streets are buzzing with their advertisements

In June 120 citylight posters in Budapest and 130 in the country advertised the mineral water company with the slogan ‘What makes you special is the distance that you have...

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Gold medal: SPAR Hungary • Smurf mania

Between 23 April and 1 June 2009, 15 inhabitants of Smurf village moved to SPAR, KAISER’S, INTERSPAR and PLUS stores. The objectives of the promotion were increasing the number of...

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Road show popularising selective waste collection

Tesco and ÖKO-Pannon organised a road show to raise awareness of selective waste collection. Games, craft workshops and other fun events awaited children and adults in 5 towns. The events...

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Gold medal: Pöttyös • Pöttyös collection

Pöttyös managed to set in motion those consumers who live for the day between 23 March and 31 May 2009. Iconic spotted presents and the latest promotion and communication tools...

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With the help of British Telecom, Unilever becomes part of the everyday life of two billion people

BT and Unilever expanded their already existing outsourcing contract by EUR 173 million. In the following four years BT will speed up technological innovation in more than 100 countries, in...

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Gold medal: Tchibo • Together for kindergartens!

In 2009 Tchibo celebrated its 60th birthday by a year-long marketing campaign. ‘Celebrate with us’ was accompanied with packaging retro mugs and metal coffee boxes with products, and a prize...

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Henkel’s turnover grew considerably in the second quarter

In the second quarter of 2010 Henkel’s sales revenue totalled at EUR 3,890 billion, rising by 11.6 percent from the second quarter in 2009. Adhesive Technologies and Cosmetics branches contributed...

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