Company and Personal News
MINI Cooper design with Coca-Cola light
Date: 2010-09-24 00:00:01
The Coca-Cola light continues last year’s highly successful Fashion Designer program with Car Designer program this year. This time, the design of a white Mini Cooper can be planned with...
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Törley and György-Villa wine auction successes
Date: 2010-09-23 00:03:04
Another record was set up on the charity wine auction of the 19th Budapest International Wine and Champagne Festival. The total amount of 3 million 300 thousand HUF was offered...
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Tesco does not launch a web store in Hungary yet
Date: 2010-09-23 00:00:25
While Tesco launches its online store in Poland and in the Czech Republic next year, in Hungary we should wait for Tesco’s webstore. According to Philip Clarke future CEO of...
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Kométa debuted with a new TV spot
Date: 2010-09-23 00:00:01
The Kométa ’99 ZRt. is working together with a new advertising agency. The Creative Partners won the company’s brand communication commission on a restricted tender, for about two months ago....
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Makó-style market opened in SPAR stores
Date: 2010-09-22 08:00:00
From August shoppers can buy original Makó products from traditional Makó-style wooden stands in SPAR stores. The idea came after Makó onion was granted protection from the European Union. A...
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’Let us make our school a winner’ organised this year too
Date: 2010-09-22 08:00:00
Univer Product Zrt. will launch the above mentioned programme once again from September. This year five main prizes are waiting for winners in the programme, which lasts from 1 September...
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Camping cheese was awarded the Superbrands prize
Date: 2010-09-22 08:00:00
The independent jury of 16 expert members awarded quality for the sixth time. They decided that the Camping brand, with its decades-long traditions, can bear the Superbrands 2010 marking for...
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Beer fountain on the main square of Bőcs
Date: 2010-09-22 08:00:00
On 12 August a fountain was inaugurated on the mains square of Bőcs (the birthplace of Borsodi beer) from which beer can also be drawn. The idea came from the...
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Sandwiches from Kométa salami for first-graders in Kaposvár
Date: 2010-09-22 08:00:00
In the first days of the 2010/2011 school year Kométa ’99 Zrt. handed out delicious salami sandwiches to 700 first-graders in 17 primary schools. The company’s managing director Giacomo Pedranzini...
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A ‘thank you’ to customers
Date: 2010-09-22 08:00:00
On 25 August the Tesco Clubcard loyalty programme commenced: after buying something in a Tesco store shoppers receive a point on their personal accounts after every HUF 200 spent. When...
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Nestlé radically reduced its offices’ energy usage
Date: 2010-09-22 08:00:00
Nestlé Hungária Kft. uses 1,000 litres less water per day in its Budapest headquarters. 300 employees work in the 3,700 m² complex and the company reduced the building’s energy usage...
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New marketing director at McDonald’s
Date: 2010-09-22 08:00:00
From 1 August Jörg Pizzera fills the position of marketing director of McDonald’s in Hungary. The Austrian executive started his career at Unilever and joined the McDonald’s team in 2006....
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Gallicoop’s five liver patés got top marking from consumers
Date: 2010-09-22 08:00:00
Gallicoop’s liver patés performed the best at the 10th Meat Hygiene and Meat Examination World Congress. The company entered the competition with five turkey liver patés: Grandmother’s, Natura, Premium, Crackling...
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Herz products resurface on the shelves
Date: 2010-09-22 08:00:00
Thanks to Bonafarm Group, Herz products find their way back to shops, less than six months after Bonafarm Zrt. brought the brand name. Nine products of the traditional high quality...
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Heineken Hungária’s new CEO
Date: 2010-09-22 08:00:00
From SeptembervOladele Ajayi is the new CEO of Heineken Hungária. The first African manager in the Heineken Group to lead a Central European member company came from Nigeria. He studied...
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Nagel is the main sponsor
Date: 2010-09-22 08:00:00
Nagel Hungária Kft. is the main sponsor of POPAI Awards Hungary POP competition. The prestigious logistics company is connected to the field of ‘marketing at retail’ on many levels. They...
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METRO helps children who suffer from hunger in the summer
Date: 2010-09-22 08:00:00
Children’s Catering Foundation and METRO Hungary organised an awareness raising and donation collecting campaign in 4 cities and in the capital from 11 until 31 August, to help children in...
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Péter Feiner ask Ákos Kozák
Date: 2010-09-22 08:00:00
Question: Retail turnover fell in the first half of 2010. What do you think the perspectives are for the second half of the year? What can retailers and manufacturers expect...
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POS Média acquired majority ownership of Célcsoport Média
Date: 2010-09-22 08:00:00
Europe’s leading in-store media company, POS Media Europe bought a majority share in Célcsoport Média Kft. Célcsoport Média and POS Media Hungary have been operating in the same field in...
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Autumn foot marketing from Scholl
Date: 2010-09-22 08:00:00
Scholl will try to cheer up cloudy autumn days with launching a fashion advice website. The Internet site will help in finding the right shoes for different outfits, with guidance...
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Desgner waste containers all over the country
Date: 2010-09-22 08:00:00
In September Öko-Kord Országos Nonprofit Kft. started planting its designer selective waste containers in food stores. Thanks to the new containers, people will be able to get rid of plastic...
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Coop – Cipó-Ház in Szolnok
Date: 2010-09-22 08:00:00
Coop Szolnok Kereskedelmi Zrt. and Cipó-Ház Kft. ceremonially opened their bakery in Zagyvarékas on 18 August. They make 45-50 products in the bakery, where 34 people will be employed –...
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Online sale at Praktiker
Date: 2010-09-22 08:00:00
Praktiker Hungary will use online auction sites Vatera and TeszVesz to sell some of its products in promotion. Several hundred seasonal products have been available since the last day of...
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New CEO at Tetra Pak Duna
Date: 2010-09-22 08:00:00
At the end of August Tetra Pak appointed a new CEO for its Duna Region (Hungary, Czech Republic, Austria and Slovakia). Eric Schmid will fill the position at the market...
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Another festival for Zsindelyes
Date: 2010-09-22 08:00:00
Zsindelyes Pálinka Distillery organised their Zsindelyes Festival in Érpatak for the fourth time on the first weekend of September. Two stages waited for visitors and twice as many programmes as...
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Superbrands qualification to Magyar Cukor Zrt.
Date: 2010-09-22 08:00:00
As part of the Supebrands programme, Koronás Cukor received the Superbrands qualification and Magyar Cukor became one of the Business Superbrands. The independent jury honoured the hard work the company...
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The main prize of Olympos’ consumer promotion was drawn
Date: 2010-09-22 08:00:00
Olympos organised a Mediterranean-style prize game between 10 May and 25 July. Every week 50 cool boxes and every month 1 Piaggio scooters found their new owners. The main prize...
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New cleaning products from EVM
Date: 2010-09-22 08:00:00
EVM Zrt., the manufacturer of traditional brands such as Ultra, WU2, Caola and Komfort expanded its product portfolio. Last year the market welcomed their anti-mould product Ultra Szavo. Under the...
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Nescafé Plan: for sustainable coffee growing
Date: 2010-09-22 08:00:00
At the end of August Nestlé’s Nescafé Plan programme started in Mexico City. Measures of the project show Nestlé’s committment on coffee farming, production and consumption. As part of the...
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International PRICER recognition for Szintézis Group
Date: 2010-09-22 08:00:00
On 2 September 2010 the PRICER conference was organised in Paris, with the participation of partners from all over the world. Strategic development director Dávid Szabó represented Szintézis Group –...
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