Company and Personal News

Sales reps: in-house or as outsourced staff

Demand for outsourced sales representatives keeps growing because many firms have been forced to lay off staff due to the difficult economic situation – says Ágnes Csiby, client service director...

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Every little helps!

Tesco Hungary CEO Nigel Jones told our magazine that their turnover was HUF 709 billion in the 2012-2013 business year. Last year the company’s focus was more on innovation than...

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SPAR is on a growth track

In 2012 SPAR Hungary realised a HUF 421.5-billion turnover, performing 8 percent better than in 2011. Last year the company continued to develop and refurbish its network of stores, and...

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Reál took a big step forward with its own warehouses

Tibor Kujbus, managing director of Reál Hungária told us that 2012 was a busy year for the company. On 14 January the headquarters moved to a new office, located in...

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The Rossmann Baby Programme soon became popular

Rossmann entered the Hungarian market in 1993. Today the drugstore chain consists of 181 units and employs 1,112 people in Hungary. The company’s turnover was HUF 43.6 billion in 2012,...

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Penny Market is soon to open its 200th store

Penny Market’s first store in Hungary opened on 6 June 1996 and it currently operates 191 units. Penny Market has 60 popular private label products. According to market researchers, the...

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More Hungarian products in Lidl discount stores

Lidl entered the Hungarian market in 2004 with 18 stores and in the last few years the company’s turnover has been growing by two-digit numbers. At the moment they operate...

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Products under the magnifying glass in dm stores

Hungary’s first dm store opened on 8 July 1993 and today there are more than 260 units all over the country. In the last business year 7 new units opened...

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COOP’s market position strengthened

Last year the COOP retail chain preserved its competitiveness and strengthened its market position by integrating almost 200 stores. CO-OP Hungary Zrt. CEO László Murányi told about 2012 that company...

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CBA and Cent stores performed well

The CBA retail chain’s turnover was HUF 578.5 billion in 2012, surpassing the level of 2011 by 2.4 percent. Volume sales of CBA Príma and CBA Cent stores increased. Altogether...

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9030.png Last year was about expansion, this year Auchan will focus on consolidation

Thanks to the acquisition of the seven Cora stores, Auchan’s turnover augmented by nearly 10 percent in 2012: the retail chain’s sales amounted to a gross HUF 299.5 billion. After...

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ALDI Housewives are popular – more successful campaigns from ALDI

In 2012 ALDI Hungary decided that instead of famous people it would communicate about ALDI products via ordinary housewives: they selected a busy, a modern and a traditional one from...

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Diaper factory to be built in Gyöngyös

András Dancsó, the director of the new Pampers production plant to be built in Gyöngyös told our magazine that in the 2011-2012 business year Procter&Gamble’s worldwide turnover was USD 83.7...

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(HU) A 40 éves Márka üdítőital rangos elismerése

Sorry, this entry is only available in HU....

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MagyarBrands award for the most successful Hungarian brands

At the gala ceremony those brands received their MagyarBrands award which the council of experts ranked in the MagyarBrands Top 200 consumer brands list and in the MagyarBrands Top 100...

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COOP wins MagyarBrands award in two categories

The COOP retail chain won an award in both the consumer brands and in the business category at the MagyarBrands award ceremony, held on 17 April in the Budapest Operetta...

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Dr János Serényi was elected president of MagyarBrands

Mr Serényi is an economist-engineer, economic journalist, international economic specialist and he has earned a doctorate degree in economy. He has been working in the Hungarian Superbrands programme as president...

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The whole country can profit from the success of MagyarBrands

On 17 April the most successful Hungarian brands received their MagyarBrands award in the Budapest Operetta Theatre. At the cocktail party after the award ceremony our magazine interviewed Dr János...

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Never mind the ice or the snow – GKI is 20 years old!

On 26 March GKI Economic Research Zrt. celebrated its 20th birthday by organising a superb conference on macroeconomic issues. The first speaker was GKI president Dr András Vértes, who looked...

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Half billion HUF development at Detki Keksz

The site of the Detki Keksz Kft. was expanded with a 1,800 square meters storehouse base and a 800 square meters of factory space, in the scope of a total...

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SPAR oven fresh products at the 2nd Bread and Pastry Festival

In addition to the country's finest bakeries, the SPAR Magyarország Kft. also takes part at the 2nd Bread and Pastry Festival, that will be held between 11 and 12 May...

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Together for the Health! – a National screening program was launched

Healthy diet, daily exercise and preventive screenings are in the focus of the COOP supermarket chain’s “Together for the Health” 2013 series of events. The patronage of the series of...

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Henkel: Strong earnings growth in first quarter

“We increased both sales and earnings in the first quarter of 2013 despite a challenging market environment with declining markets in Western Europe and weak global industrial demand,” said Henkel...

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Csányi Winery: gold medal from the world competition of rosé wines

The Csányi Winery brought Gold Medal with one of its largest volume sold wine from the Mondial du Rose wine competition of rosés. The jury of the Mondial du Rosé...

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Coca-Cola is fighting against obesity

An anti-obesity ad rolled out this week from an unlikely source: Coca-Cola. The soft drink giant unveiled a campaign that will take on what it's calling “the issue of this...

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Only every 4th woman is satisfied with her look, according to Dove's survey

The Dove Campaign for Real Beauty (CFRB) began in England in 2004 when Dove’s sales declined as a result of being lost in a crowded market. Unilever, Dove’s parent company,...

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The dm donated more than 10,000 packages of cat food to 14 animal shelters nationwide

The dm drugstore chain, that is celebrating its 20th birthday this year donated more than 10,000 packages of cat food to 14 animal shelters in recent months. The large amount...

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XIXO: a new premium Hungarian brand from HELL Energy

After the successful trial run, the manufacturing of XIXO quality PET bottled product line has started in spring 2013 in the Szikszó-based plant of HELL ENERGY. The entire portfolio has...

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IKEA to build stores in India

The furniture giant IKEA, finally received the approval from the Indian authorities after several years of delays. Ingvar Kamprad’s furniture empire received permission to build 25 stores – the Swedish...

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Vegetables for the elphants by SPAR

SPAR Hungary has supported the Zoo of Budapest with nearly a ton of vegetables, dedicated to the elephants of the zoo. The monthly supply contains 420 kg apples and 500...

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