Granola honesty box

By: Gyarmati Orsolya Date: 2019. 07. 16. 08:30

YUM has launched its very own granola honesty box, at its granola factory in downtown Nelson. The first of its kind, it offers customers a way to drop off their containers for a refill of the freshest batch. “We wanted to reward those who either don’t want or need packaging. Thus, we will also offer it at a reduced price because packaging is not required,” said Sarah Hedger, director at YUM.

“While we do all we can to ensure our packaging is either recyclable or compostable, there is no doubt the world needs less packaging altogether and we want to do all we can to be a part of the solution.”

The number of YUM friends who drop off their containers has been growing significantly, so the brand wanted to offer a solution to everyone, while making it super convenient at the same time. And with zero packaging!