Coca-Cola’s BodyArmor launches hydration powders in the US
Coca-Cola’s latest innovation BodyArmor is now available in on-the-go version too. Like bottled drinks, BodyArmor Flash I.V. hydration powder contains immune-boosting zinc, vitamins C and B12, but no artificial flavours, sweeteners or colours. BodyArmor sales can reach nearly USD 1.5bn this year, according to Coca-Cola – which has struggled to integrate the brand at times – helped by more powders the brand plans to launch.
This article is available for reading in Trade magazin 2023/11.
Related news
Coca-Cola exceeded expectations
Coca-Cola has surpassed quarterly expectations largely due to increased consumer…
Read more >
Coca-Cola signs $1.1bn deal with Microsoft in generative AI push
The drinks group has been working with generative AI for…
Read more >
Emmi acquires majority stake in Brazilian dairy producer from Coca-Cola
Emmi Group’s Brazilian subsidiary, Laticínios Porto Alegre, will acquire a…
Read more >Related news
The latest issue of Trade magazin is out now!
The digital version is available with more content once again…
Read more >
FAO: global food prices increased for the second month in April on a monthly basis
In April, global food prices rose for the second month…
Read more >
Beauty care travels at breakneck speed
Beauty care is one of the fastest growing markets in…
Read more >
