Coca-Cola’s BodyArmor launches hydration powders in the US

Coca-Cola’s latest innovation BodyArmor is now available in on-the-go version too. Like bottled drinks, BodyArmor Flash I.V. hydration powder contains immune-boosting zinc, vitamins C and B12, but no artificial flavours, sweeteners or colours. BodyArmor sales can reach nearly USD 1.5bn this year, according to Coca-Cola – which has struggled to integrate the brand at times – helped by more powders the brand plans to launch.

This article is available for reading in Trade magazin 2023/11.