Unilever is an official sponsor of the 2023 FIFA Women’s World Cup

By: Trademagazin Date: 2023. 05. 19. 11:44

FIFA has announced that Unilever’s personal care brands, including Rexona, Dove, Lifebuoy and Lux, will be official sponsors of the 2023 FIFA Women’s World Cup co-hosted by Australia and New Zealand.

The partnership runs until 2027 and includes the 2026 FIFA Men’s World Cup and the FIFAe eSports Finals. This will be the first time FIFA has partnered with personal care brands for women’s, men’s and esports.

As part of the sponsorship, Unilever supports FIFA’s women’s football development program. The aim of the initiative launched in 2020 is to provide opportunities for women who want to play sports and to encourage the continued growth of women’s football worldwide. Unilever provides funding, human resources and support for customized development programs.