Oatly allowed use of the word “milk” on plant-based drinks packaging

By: Trademagazin editor Date: 2024. 03. 27. 08:52

Plant-based brand Oatly has won a High Court case against the UK dairy industry, and can continue to use the word “milk” on the packaging of its products.

This article is available for reading in Trade magazin 2024/4

The British dairy trade association Dairy UK argued: Oatly shouldn’t use the term “milk” on products that are “not mammary secretions”. The High Court rejected this argument and ruled that Oatly could continue to use the slogan on its products, because it said it was unlikely to mislead consumers. //

According to the court, Oatly “does not state, suggest or imply that the products marketed under its brand are dairy products.”

 

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