Oatly allowed use of the word “milk” on plant-based drinks packaging
Plant-based brand Oatly has won a High Court case against the UK dairy industry, and can continue to use the word “milk” on the packaging of its products.
This article is available for reading in Trade magazin 2024/4
The British dairy trade association Dairy UK argued: Oatly shouldn’t use the term “milk” on products that are “not mammary secretions”. The High Court rejected this argument and ruled that Oatly could continue to use the slogan on its products, because it said it was unlikely to mislead consumers. //

According to the court, Oatly “does not state, suggest or imply that the products marketed under its brand are dairy products.”
Related news
Aldi launches still prosecco in ‘UK first’
Aldi has launched a new still prosecco in what it…
Read more >Sainsbury’s partners with Royal Mail to install parcel lockers in stores
Sainsbury’s is the first UK chain to join Royal Mail’s…
Read more >HiPP 100% plant-based baby food
HiPP is introducing a baby food product line made exclusively…
Read more >Related news
Márton Nagy: the government would introduce margin restrictions for stores selling household goods
The government may discuss on Wednesday and is expected to…
Read more >More expensive Barbie, thinner Heinz – Trump’s tariffs redraw the global consumer market
The impact of Donald Trump’s tariff policy is affecting more…
Read more >Almost 20 percent cheaper food? The government is satisfied with the results of the margin reduction
“Thanks to the margin reduction, more and more products can…
Read more >