Irish Customers are Saving Money With Own-Label Products and Online Shopping
Irish shoppers spent €42.6 million less on branded groceries in the latest twelve weeks ended 7 August 2022, while own-label sales accounted for 46.7% of the total Irish grocery market, according to the latest data from Kantar.

Own-label products sales rise in Ireland
Overall spending on take-home groceries fell slightly by 0.7% in the 12-week period, with value sales growing 1.6% in the last four weeks – a first since February 2021 – as shoppers spent an additional €14.5 million. Shoppers returned to stores more often, with the number of shopping trips increasing by 2.3% to an average of 19 per consumer over the latest four weeks. However, volume sales fell 9.2%, indicating that they bought fewer items per trip.
Elsewhere, online shopping grew by 8.9% in the latest 12 weeks as shoppers spent an additional €11.9 million on take-home groceries, with own label ranges growing ahead of the market at 21%.
Emer Healy said, “Online shopping makes it easier for shoppers to track their spending, while avoiding their own petrol costs. It is no surprise that online has welcomed a 13.2% increase in new shoppers, with 16.7% of the Irish population now purchasing groceries online. When shoppers are online they continue to put more items in their basket than they do in-store, with year-on-year volume growth up 3.6% in the last 12 weeks, though they are shopping less frequently, with online ‘trips’ down 12%.”
Related news
Consumer confidence in branded products is growing again in Germany
The popularity of private label products has somewhat waned and…
Read more >Mercadona Becomes Fourth Largest Retailer In Portugal
Mercadona reported the highest market share growth in 2024 in…
Read more >AI and social media have revolutionized shopping habits
As technology advances, consumer behavior has also changed significantly, with…
Read more >Related news
OKSZ: margin is not profit!
The international food retailer member companies of the National Trade…
Read more >Viktor Orbán on Kossuth Radio: traders cannot add more than 10 percent to the purchase price
Traders cannot add more than 10 percent to the purchase…
Read more >GKI Analysis: Why are food prices constantly rising?
In recent times, the rise in the prices of basic…
Read more >