Irish Customers are Saving Money With Own-Label Products and Online Shopping
Irish shoppers spent €42.6 million less on branded groceries in the latest twelve weeks ended 7 August 2022, while own-label sales accounted for 46.7% of the total Irish grocery market, according to the latest data from Kantar.

Own-label products sales rise in Ireland
Overall spending on take-home groceries fell slightly by 0.7% in the 12-week period, with value sales growing 1.6% in the last four weeks – a first since February 2021 – as shoppers spent an additional €14.5 million. Shoppers returned to stores more often, with the number of shopping trips increasing by 2.3% to an average of 19 per consumer over the latest four weeks. However, volume sales fell 9.2%, indicating that they bought fewer items per trip.
Elsewhere, online shopping grew by 8.9% in the latest 12 weeks as shoppers spent an additional €11.9 million on take-home groceries, with own label ranges growing ahead of the market at 21%.
Emer Healy said, “Online shopping makes it easier for shoppers to track their spending, while avoiding their own petrol costs. It is no surprise that online has welcomed a 13.2% increase in new shoppers, with 16.7% of the Irish population now purchasing groceries online. When shoppers are online they continue to put more items in their basket than they do in-store, with year-on-year volume growth up 3.6% in the last 12 weeks, though they are shopping less frequently, with online ‘trips’ down 12%.”
Related news
Aldi Ireland Announces €5m Investment In Green Energy Solutions
Aldi Ireland has announced a €5 million investment in green,…
Read more >New Product Launches In Spain Hit New Low, Study Finds
Innovation in Spain’s FMCG sector is at a record low,…
Read more >Promotion of the Year 2025 awards presented on the Day of Promotions
Trade magazin organised the Promotion of the Year 2025 competition…
Read more >Related news
KSH: consumer prices exceeded the same month of the previous year by an average of 4.6 percent, and May prices by 0.1 percent
In June 2025, consumer prices were 4.6 percent higher on…
Read more >Inflation has accelerated
Drugstore products saw a more moderate price decrease than expected…
Read more >Record results and international growth at the Pek-Snack Group
The Hungarian-owned Pek-Snack Group closed last year with a record-breaking…
Read more >