Irish Customers are Saving Money With Own-Label Products and Online Shopping

By: Trademagazin editor Date: 2022. 08. 22. 10:27

Irish shoppers spent €42.6 million less on branded groceries in the latest twelve weeks ended 7 August 2022, while own-label sales accounted for 46.7% of the total Irish grocery market, according to the latest data from Kantar.

Own-label products sales rise in Ireland

Overall spending on take-home groceries fell slightly by 0.7% in the 12-week period, with value sales growing 1.6% in the last four weeks – a first since February 2021 – as shoppers spent an additional €14.5 million. Shoppers returned to stores more often, with the number of shopping trips increasing by 2.3% to an average of 19 per consumer over the latest four weeks. However, volume sales fell 9.2%, indicating that they bought fewer items per trip.

Elsewhere, online shopping grew by 8.9% in the latest 12 weeks as shoppers spent an additional €11.9 million on take-home groceries, with own label ranges growing ahead of the market at 21%.

Emer Healy said, “Online shopping makes it easier for shoppers to track their spending, while avoiding their own petrol costs. It is no surprise that online has welcomed a 13.2% increase in new shoppers, with 16.7% of the Irish population now purchasing groceries online. When shoppers are online they continue to put more items in their basket than they do in-store, with year-on-year volume growth up 3.6% in the last 12 weeks, though they are shopping less frequently, with online ‘trips’ down 12%.”

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