Radio and online displayvideo support enhances the impact of FMCG retail and multimedia TV advertising

By: Trademagazin editor Date: 2020. 11. 03. 11:43

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This time, Atmedia, the multimedia trading house, analyzed the impact of different media types on individual and joint sales based on media usage in the FMCG Retail sector. The analysis showed that of the media, television increases sales the most, however, if television is accompanied by either online display / video or radio, sales can be further increased and the combined effect of all three devices is the greatest.

Atmedia again this year undertook to analyze the impact of campaigns running on different media types on product traffic with another comprehensive study. In 2020, after a few years, professionals once again selected players in the FMCG retail market. The proportion of television advertising spending in this category is around 90% in the list-priced media mix examined by Kantar.

(Atmedia / Impetus Research analysis)