Millennials like e-commerce, deals, social media

By: Trademagazin editor Date: 2022. 09. 23. 10:40

A new survey reveals the increasingly digital shopping habits of millennial consumers age 25-40. According to the Millennial Shopping Habits Trend Report from real-time coupon code search engine and directory CouponFollow, four in five (80%) surveyed millennials now do most of their shopping online, up from 60% in 2019. More than half (56%) shop mostly on their mobile devices, up from 36% over the same period.

The survey also revealed interesting findings about millennial shopping habits in several key areas

Saving money and finding deals is the most important factor in millennial online shopping (63%), as it was in 2019, but a smooth checkout process (42%) and product recommendations (22%) are significantly more important in 2022 than they were three years earlier.

The survey also revealed interesting findings about millennial shopping habits in several key areas:

Almost eight in 10 (78%) respondents now follow brands on social media (up from 57% in 2017). More than half (54%) admit their shopping habits are most influenced by Facebook (28%) and Instagram (27%). TikTok is the main social media platform shaping the shopping habits of 12% of all millennials and 16% of younger millennials aged 25-29.
As the awareness of cryptocurrency grows (96% of respondents are aware of this virtual currency format, up from 90% in 2019), so is the inclination to spend it when shopping online. One in three (30%) respondents made at least one purchase using cryptocurrency in the past year, up 8% since 2019.
Almost three in four (73%) respondents have changed how they shop due to the COVID-19 pandemic. More than half (56%) have shifted their shopping online away from physical stores, especially among older members of the millennia generation (35–40 years old).

Dan Berthiaume / chainstorage.com