The EU would ban greenwashing and propose new consumer rights

By: Trademagazin editor Date: 2022. 03. 30. 11:10

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The European Commission’s proposal, published on Wednesday, would ban greenwashing in the EU and introduce new rights for consumers to make environmentally friendly purchasing decisions.

According to a press release from the Brussels panel, the proposed rules would strengthen consumer protection against creditworthy or false environmental claims. They would ban “greenwashing”, ie the use of a marketing or PR strategy whereby a company presents itself as environmentally friendly, responsible for environmental protection, while this is not reflected in its operations, or such claims about its product or service cannot be substantiated. (MTI)