Puts ‘Empathy Gap’ In The Spotlight In New Campaign

Coca-Cola has revealed a new advertising campaign which includes a television commercial, which will run in selected countries across Europe this month and highlights a societal empathy pap, particularly among young adults (16-24 year olds).

The campaign by the soft drinks giant was devised after conducting extensive research which revealed that two-thirds of young adults in Europe feel that we can find greater happiness as a society if we behave more empathetically towards each other.

According to Coca-Cola the idea at the core of the spot is that if we are not listening, talking, and trying to understand each other we will never ask ourselves: “Could I be wrong and see things from another perspective?”

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