Healthy is the new sexy
According to a WHO report, two thirds of Hungarians are overweight. However, only half of Hungarians think that they have a weight problem – reveals a study by Nielsen. The same study has found that 84 percent of Hungary’s population try to lose weight by changing their diet. Nearly 3 million Hungarians suffer from some kind of food allergy and/or intolerance, and more than half of the population follow some kind of special diet to improve their health. It is needless to say that this also has an influence on these people’s consumption attitude and buying habits. Nielsen client support executive Katalin Séra told: food manufacturers have already realised that ‘healthy is the new sexy’ – and the great potential that lies in this trend. //
Related news
Alimentaria & Hostelco: sustainability and responsible production in the spotlight
Food and hospitality trade fair Alimentaria & Hostelco took place…
Read more >MDOSZ: The SMART PLATE® for children is ready
The National Association of Hungarian Dietitians (MDOSZ) has issued a…
Read more >Companies don’t really spend much on corporate health
Róbert Lancz and János Kóka, the presidents of the board…
Read more >Related news
Estée Lauder completes $1.7b acquisition of DECIEM
The Estée Lauder Companies Inc. has finalised its acquisition of…
Read more >Żabka plans to conquer urban Romania
Żabka’s Romanian offshoot, Froo, is targeting two hundred new stores…
Read more >Lidl wins through its ‘breadification’ strategy in the UK
British supermarkets are being criticised for allegedly misleading marketing in…
Read more >