Healthy is the new sexy

According to a WHO report, two thirds of Hungarians are overweight. However, only half of Hungarians think that they have a weight problem – reveals a study by Nielsen. The same study has found that 84 percent of Hungary’s population try to lose weight by changing their diet. Nearly 3 million Hungarians suffer from some kind of food allergy and/or intolerance, and more than half of the population follow some kind of special diet to improve their health. It is needless to say that this also has an influence on these people’s consumption attitude and buying habits. Nielsen client support executive Katalin Séra told: food manufacturers have already realised that ‘healthy is the new sexy’ – and the great potential that lies in this trend. //